cmo

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Published By: WorkBook from Deltek     Published Date: Jul 20, 2018
Marketing agencies are driven by creativity. But turning your agency’s project work into profit isn’t easy when you’re dealing with the pressures of growing client expectations, over servicing, scope creep and eroding margins. In this 3-minute video, Laura Ramos, Forrester VP and Principal Analyst, looks at the challenges and opportunities facing marketing agencies today and ways they can build strategic value with CMO clients to drive success.
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WorkBook from Deltek
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
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Oracle Marketing Cloud
Published By: Bazaarvoice     Published Date: Oct 15, 2012
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
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bazaar voice, social marketing, social data, research, social data, marketing data, consumer awareness
    
Bazaarvoice
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst, david m. cooperstein, matthew dernoga, online content curation, social intelligence, b2b cmos, marketing leadership
    
TimeTrade Systems Inc.
Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, b2c, business to consumer
    
Neustar
Published By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
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cio, marketers, business, digital, customers
    
Forrester Research
Published By: Sprinklr     Published Date: Jan 05, 2018
Microsoft General Manager and CMO Grad Conn shares his thoughts on how brands must provide an experience that customers actually enjoy, as opposed to just hoping they elicit a certain response.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Gelato     Published Date: Jul 03, 2018
The creation, building, and protection of a brand is one of the highest priorities of a corporate marketing team. Your logo and company colors are printed around the world on business cards, thought leadership, signage, and for internal branding, among other things. Do you really know how many people are creating and printing materials on behalf of the company? Gelato CMO Christian Sæterhaug will shed light on the surprising discoveries our customers have made when investigating the issue. Watch the video to learn more.
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Gelato
Published By: Oracle     Published Date: Mar 01, 2019
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level. Watch the webinar.
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Oracle
Published By: Oracle     Published Date: Mar 07, 2019
Our research reports on the 2,000 executives from the marketing community, across 22 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
Published By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, customer engagement, forrester marketing, sales prospecting
    
Brainshark
Published By: Brainshark     Published Date: Apr 24, 2015
Sales enablement has quickly become a core responsibility of B2B content marketing. This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, sales training
    
Brainshark
Published By: MediaMath     Published Date: Feb 27, 2015
Download “The CMO Solution Guide to Programmatic Marketing” Now From the RFP, to onboarding, to managing campaigns – what does the CMO need to know to drive success with programmatic? Nearly 70% of marketers surveyed in a recent CMO Club poll weren’t sure about the technologies used to execute their digital marketing campaigns. MediaMath and the CMO Club produced this peer-to-peer guide to bridge the knowledge gap for CMOs and senior marketers.
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marketing solutions, programmatic marketing, mediamath, campaign management
    
MediaMath
Published By: IBM     Published Date: Apr 26, 2016
Redefining Markets: Insights from the Global C-suite Study – The CMO perspective This report draws on input from the 5,247 C-suite executives (CxOs) who participated in our latest C-suite Study. We now have data from more than 28,000 interviews stretching back to 2003. Here, we focus on the perspectives of Chief Marketing Officers (CMOs).
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ibm, ibm institute for business values, c-suite study, cmo, media, entertainment
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: Jul 14, 2017
Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority. Learn how Torchbearer CMOs are meeting these expectations and expanding their roles by putting the entire customer journey first.
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technology advances, convergence, personalized customer experience, customer interaction, predictive analysis
    
IBM
Published By: IBM     Published Date: Jul 14, 2017
Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority. Learn how Torchbearer CMOs are meeting these expectations and expanding their roles by putting the entire customer journey first.
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cloud computing, mobile solutions, convergence, technology advances, predictive analysis, business value
    
IBM
Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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SundaySky
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Oracle     Published Date: Mar 22, 2019
Our research reports on the 2,000 executives from the marketing community, across 22 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
Published By: Oracle OMC     Published Date: Nov 30, 2017
It’s no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many are wondering: just how essential is Account Based Marketing to my organization’s success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape? To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how they’re incorporating ABM into their marketing strategies, wha
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
In today's marketing environment, how are CMO's using data to be more effective? CMOs weigh in on their top challenges and opportunities surrounding data driven marketing, revealing a clear emphasis on the need to demonstrate ROI, use testing to optimize efforts, and increase personalization in marketing activities.
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Oracle OMC
Published By: SAS     Published Date: Apr 16, 2015
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are creating new opportunities for organizations to engage with their customers, but the bigger reasons to focus on mobile relate to how mobile is changing how people behave. For marketers, the opportunities lie beyond the simple lure of mobile as just another channel to engage with customers. Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
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SAS
Published By: SAS     Published Date: Apr 21, 2015
Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
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SAS
Published By: Ariba     Published Date: Oct 06, 2010
The purpose of this research is to better understand the key investment drivers and evolving business objectives of C-Level executives (CEOs, CFOs, COOs, CIOs, CMOs) - and how these intersect and shape business/IT investment spending going forward.
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ariba, recovery, c-level business, it investment spending, saugatuck technology
    
Ariba
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