cmo

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Published By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
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terada, forbes, insights, marketing, silos, roi, customer, satisfaction, integration, brand, vision, experience, message, connected, cooperation, motivate, success, scaling, sales, groups
    
Teradata
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Oracle     Published Date: Mar 13, 2019
Our research reports on the 2,000 executives from the marketing community, across 22 markets, who agreed that innovation drives growth. However, barriers to innovation remain significant, ranging from isolation within the business, to a lack of insight into the data, and absent support from leadership in 24% of cases, and data remains the second largest issue for marketing with a 10% gap. New technologies help harness data, demonstrate how innovation will benefit teams and businesses, and help CMOs create a successful innovation agenda. Read the report
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Oracle
Published By: IBM     Published Date: Apr 10, 2012
Join us to hear how Social Business practices can help address these challenges by: delivering value to empowered customers; fostering lasting connections; capturing value and measuring results.
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ibm, marketing, social business, cmo, customer satisfaction, customer connection
    
IBM
Published By: Sprinklr     Published Date: Apr 02, 2018
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics
    
Sprinklr
Published By: Adobe     Published Date: Mar 14, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe
Published By: Adobe     Published Date: Mar 14, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, chief marketing officers, cmo
    
Adobe
Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle
Published By: Oracle     Published Date: Jul 08, 2015
This eBook summarizes the top priorities every retail CIO should have on their radar. From Securing Data to Co-developing Consumer Journeys with the CMO, this eBook provides clear direction and actionable recommendations to get tech leaders started.
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Oracle
Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe
Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
Published By: Oracle     Published Date: Oct 22, 2015
Being the CIO of a retail business is no easy task, as evidenced by the high turnover rate. Much is asked of CIOs, perhaps too much. This eBook summarizes the top priorities every retail CIO should have on their radar. From Securing Data to Co-developing Consumer Journeys with the CMO, this eBook provides clear direction and actionable recommendations to get tech leaders started.
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oracle retail, cio, retail business, consumer journeys, securing data
    
Oracle
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: Bizible     Published Date: Jun 09, 2017
How much is marketing contributing to revenue? Learn how to report intelligently to your CEO using marketing attribution.
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marketing attribution, revenue attribution, b2b attribution, marketing anaytics, full-funnel marketing, b2b marketing, multi-touch attribution, omni-channel attribution, omni-channel marketing, marketing data, salesforce attribution
    
Bizible
Published By: Bizible     Published Date: Jun 09, 2017
Companies that excel at marketing performance management focus on the measurable outcome of marketing: revenue, deals, and retention. Learn more about developing the right MPM framework for your organization.
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marketing performance management, marketing performance, marketing measurement, marketing planning, marketing plan, marketing roi, marketing revenue, revenue marketing, revenue plan, revenue planning
    
Bizible
Published By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations
    
Aprimo
Published By: Aprimo     Published Date: Mar 07, 2011
Using Behavior-Based Brand Interactions for True 1-to-1 Marketing.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations, conversion
    
Aprimo
Published By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
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aprimo, cmo, marketing, integrated marking, marketing tools
    
Aprimo
Published By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
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forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing, internet marketing
    
IBM Unica
Published By: IBM Unica     Published Date: Feb 09, 2012
Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.
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cmo, ibm, marketing, chief marketing officer study, c-suite, customers, customer satisfaction, consumers
    
IBM Unica
Published By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
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ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty
    
IBM
Published By: gyro     Published Date: Sep 10, 2015
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
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cmo, marketing executives, marketers, marketing capabilities, growth
    
gyro
Published By: gyro     Published Date: Sep 10, 2015
To drive organizational change and achieve successful results, growth CMOs focus on fostering five specific adaptive capabilities: technology, omnichannel, measurement, social connectivity, and talent
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cmo, growth, adaptive capabilities, technology, omnichannel, measurement, social connectivity, talent
    
gyro
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