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Published By: PGi     Published Date: Mar 08, 2019
Whether you’re a newly appointed demand gen specialist or a well-versed, highly-skilled demand gen ninja, this session is for you to learn about the Demand Gen imperatives for 2019 from the renowned, demand gen master himself, Andrew Gaffney. In this session, you’ll learn about the latest best practices for breaking down the top channels to optimize your demand gen efforts. We’ll discuss everything from how to breathe new life to your lead-gen webinars to creating killer content that drives pipeline. As a bonus, Andrew will share the latest, fresh-off-the-press findings from the 2019 Demand Gen Benchmark Study.
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PGi
Published By: PGi     Published Date: May 03, 2019
It’s true that webinars and webcasts are a great way to generate leads, launch products and interact with prospects. Yet, when it comes to attendance, less than half of those who register join the online events. Meaning, regardless of how great the content is in your webinar or webcast, it doesn’t have much meaning if no one’s attending! There are plenty of effective ways to promote your online event and up your attendance rate. Some traditional ideas include creating landing pages, promoting the event on your company’s home page and sharing across social media channels. Here are a few additional out-of-the-box ideas from Team GlobalMeet that are simple and surprisingly effective ways to make sure you not only drive awareness for your event but can also get people excited to attend!
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PGi
Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Salsify     Published Date: Mar 15, 2019
Read this case study to learn how the makers of Duck® Tape leverage product experience management to increase efficiency and grow market share. “You need to both be able to create, generate, and optimize great content, and then deliver it to your customers in an efficient and effective way. And that's what I feel like Salsify has done for us - it’s given us that simple point of truth, the ability to manage and measure it, optimize it, and iterate.” - Scott Sommers, Director of Ecommerce Strategy With a wide range of globally recognized brands like Duck®, FrogTape® and Shurtape® brands, ShurTech needed to develop a more streamlined approach to the ecommerce presence that empowered his team to continually optimize and deliver impactful content to key retail channels like Amazon, Walmart and Essendant. Learn more about the step-by-step approach the ShurTech team took to: Build and maintain a centralized, consistent and accessible source of production information to arm all divisions
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Salsify
Published By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
In order for a sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing. For more information on how you can use lead scoring to provide your sales team with the most qualified leads, read this guide.
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Oracle Marketing Cloud
Published By: Cisco     Published Date: Dec 27, 2017
The market for communications is shifting to one in which multi-modal interactions will become the norm. Voice, video, and messaging Communications and Collaboration will drive the future of this market. As messaging becomes a larger part of the Communications landscape, Mobile Collaboration is poised to take on a larger enterprise role, by way of shifting email to more of a confirmation tool. Moreover, the convergence of content types under UCC will be greatly enhanced by a categorized and dynamic ontology-driven knowledge framework that goes beyond search. Once the framework supports are in place, UCC will accelerate its momentum at an even greater rate than it already is today. This Research Note identifies the new elements of UCC and how enterprises can plan for the shift to multi-modal communications.
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Cisco
Published By: Oracle     Published Date: Nov 30, 2017
Today’s network edge is increasingly taking on a critical role in connecting users to the digital content and web services that they need to reach. This is driving a new approach to load balancing that starts at the edge. Powered by DNS, edge-based global load balancing (GLB) steers user traffic to destination endpoints based on IT-defined policies. GLB works independently or in concert with site-based, or on premises, load balancing technologies in a “federated” system. This approach applies load balancing and traffic steering policies at each layer from the user edge to the host—whether virtual or physical—where the request is actually served.
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geo-zoning, path, optimization, resource, asset, balancing, virtual, resource
    
Oracle
Published By: Oracle Dyn     Published Date: Dec 06, 2017
Today’s network edge is increasingly taking on a critical role in connecting users to the digital content and web services that they need to reach. This is driving a new approach to load balancing that starts at the edge. Powered by DNS, edge-based global load balancing (GLB) steers user traffic to destination endpoints based on IT-defined policies. GLB works independently or in concert with site-based, or on premises, load balancing technologies in a “federated” system. This approach applies load balancing and traffic steering policies at each layer from the user edge to the host—whether virtual or physical—where the request is actually served.
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geo-zoning, path, optimization, resource, asset, balancing, virtual, resource
    
Oracle Dyn
Published By: IBM     Published Date: Apr 17, 2012
IBM social content management provides content in context -- to share ideas, locate expertise, and access relevant knowledge via professional social networks.
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ibm, social content, social media, technology, digital content
    
IBM
Published By: Acronis EMEA     Published Date: May 18, 2015
Download this datasheet to discover the main benefits of Acronis Access Advanced.
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acronis, acronis access advanced, secure mobile access, security, content security, devices, secure access, share content, benefits of acronis access advanced, mobility, byod
    
Acronis EMEA
Published By: Acronis EMEA     Published Date: May 19, 2015
Download this paper to uncover the steps needed to mobilise your workforce and become more productive.
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mobilise your workforce, mobility, productivity, content, data, access, mobile device management, security access
    
Acronis EMEA
Published By: Acronis EMEA     Published Date: May 19, 2015
This paper provides information on how Acronis Access Advanced enables enterprise IT to provide their users using any device to securely access, sync and share corporate content while maintaining control over security and compliance.
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security, security content, mobile enterprise, mobility, acronis, acronis access advanced, security access, compliance, share corporate content, sync, enterprise security, acronis access advanced solution
    
Acronis EMEA
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Dun & Bradstreet     Published Date: Aug 22, 2016
You’ll learn: Why personalization is particularly difficult for B2B How marketers are using data to customize content today Clear steps to making your database mission-ready How to prioritize your personalization efforts for the highest returns
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personalized b2b marketing, b2b buyers, b2b, marketing, personalization
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
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marketing strategies, hoover's, b2b marketer, analytics
    
Dun & Bradstreet
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
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Larsen & Toubro Infotech(LTI)
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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Larsen & Toubro Infotech(LTI)
Published By: HERE Technologies     Published Date: Feb 12, 2019
How does a transport authority to provide the safest and most efficient road network possible? How does it ensure the supply of data on road closures, accidents and disruptive events used in its decision-making is of the highest quality? This ebook examines the process used by HERE Technologies to produce industry-leading traffic content. As the foremost global provider of traffic incident information, HERE is well placed to help transport authorities exceed expectations as it produces evermore precise and granular data around the incidents that impact traffic flow.
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public sector, urbanization, traffic management
    
HERE Technologies
Published By: Hitachi Vantara     Published Date: Mar 20, 2018
ESG Lab performed hands-on evaluation and testing of the Hitachi Content Platform portfolio, consisting of Hitachi Content Platform (HCP), Hitachi Content Platform Anywhere (HCP Anywhere) online file sharing, Hitachi Data Ingestor (HDI), and Hitachi Content Intelligence (HCI) data aggregation and analysis. Testing focused on integration of the platforms, global access to content, public and private cloud tiering, data quality and analysis, and the ease of deployment and management of the solution.
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Hitachi Vantara
Published By: SiteImprove     Published Date: Sep 13, 2019
Your website sits at the heart of successful customer journeys
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SiteImprove
Published By: RelayHealth     Published Date: Mar 29, 2013
Operating Rules Countdown: Enforcement Action Began April 1 - The Centers for Medicare and Medicaid Services (CMS) announced in January that enforcement action for Phase I and II Operating Rules was delayed until March 31, 2013. This phase of Operating Rules is related to enhanced delivery and content of eligibility and claim status responses.
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operating, medicare, services, rules, eligibility, claim
    
RelayHealth
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