Digital marketing. You hear it everywhere. As you and all your competitors know, it’s:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
Component Content Management: A New Paradigm in Intelligent Content Services
While technology has changed the world, the way that companies manage information has inherently stayed the same. The advent of near-ubiquitous connectivity among applications and machines has resulted in a data deluge that will fundamentally alter the landscape of content management. From mobile devices to intelligent machines, the volume and sophistication of data have surpassed the ability of humans to manage it with outdated methods of collection, processing, storage, and analysis. The opportunity afforded by the advent of artificial intelligence (AI) has stimulated the market to search for a better way to capture, classify, and analyze this data in its journey to digital transformation (DX). The paradigm of document-based information management has proven to be a challenge in finding, reusing, protecting, and extracting value from data in real time. Legacy systems may struggle with fragmented information
This document provides information to assist customers who want to use AWS to store or process content containing personal data, in the context of common privacy and data protection considerations. It will help customers understand: the way AWS services operate, including how customers can address security and encrypt their content, the geographic locations where customers can choose to store content, and the respective roles the customer and AWS each play in managing and securing content stored on AWS services.
Business runs on content and that content must be managed holistically, across the entire business. However, managing content is, in itself, not enough to drive business. Enterprises must incorporate ECM with other IT management systems to provide complete Business Service Management (BSM).
There’s strong evidence organizations are challenged by the opportunities presented by external information sources such as social media, government trend data, and sensor data from the Internet of Things (IoT). No longer content to use internal databases alone, they see big data resources augmented with external information resources as what they need in order to bring about meaningful change. According to a September 2015 global survey of 251 respondents conducted by Harvard Business Review Analytic Services, 78 percent of organizations agree or strongly agree that within two years the use of externally generated big data will be “transformational.” But there’s work to be done, since only 21 percent of respondents strongly agree that external data has already had a transformational effect on their firms.
• Enterprise Content Management is a market in transition. And as demand for modernization becomes widespread, long-time leaders are investing in new capabilities to keep up — and bringing more of the market to the cloud to meet the needs of users and IT managers alike.
• This report shows how a range of providers measure up to help companies make the right choice when
• requirements are skewed to the needs of information workers who need to create, collaborate on, share, and find enterprise content.
• Use the 2017 Forrester Wave™ report to:
o Get educated. Gain an understanding of how the ECM market is changing and why complex, on-premises ECM suites are giving way to Cloud Content Management platforms like Box.
o Define your needs. Forrester ranks the top 15 ECM business content vendors based on current offerings, strategy and market presence to help you evaluate vendors that suit your needs.
o Select a vendor. Learn how cloud content management platforms like Box are designed
Adobe sits at the nexus of content, media, and marketing.
Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
There are a number of factors contributing to the growing popularity of streaming live events or offering content on demand, from anywhere, any time, on any device. Live streaming major sporting events such as the Superbowl or the Olympics is now a viable alternative to broadcast TV. And as Limelight’s 2017 State of Online Video report reveals, the average number of online viewing hours is almost six per week. However, as viewer expectations continue to rise, keeping audiences happy and engaged isn’t easy.
In this white paper we discuss current trends and what to expect in 2018. We examine the role Content Delivery Networks (CDN) can play in optimizing the delivery of online video content at global scale, and the technologies available to ensure the lowest latency delivery possible.
Why sports leagues are enthusiastic about live streaming their events
How content distributers can differentiate their services
The apparent challenges of delivering live and on demand v
Published By: MobileIron
Published Date: Feb 17, 2015
The personal cloud is the most persistent data loss threat to the enterprise today because many employees use their own cloud services to store work documents. Traditionally, content security solutions functionally link security and storage which requires the migration of work documents to a new content storage repository in order to enforce security policies. This increases complexity by creating more repositories for the enterprise to manage. Most importantly, this approach does not solve the personal cloud problem because individual users continue to store their work documents, for convenience, in cloud services that IT cannot secure.
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to:
. Take advantage of the tablet as a high-end media experience
. Create experiences that support unique tablet behavior
. Increase engagement by leveraging user-generated content
Global DNS performance and availability are critical to user experience. According to Gartner, “DNS is mission-critical to all organizations that connect to the internet. DNS failure or poor performance leads to applications, data and content becoming unavailable, causing user frustration, lost sales and business reputation damage.” But many businesses still rely on a single, often in-house DNS solution that lacks global scale and resiliency.
This white paper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn:
- The critical role DNS plays in the user experience.
- The risks of relying solely on a single DNS solution.
- The added performance and reliability benefits of a high availability DNS architecture with a redundant managed DNS service.
- Criteria for evaluating a managed DNS service provider.
In this era of cloud computing, mobile devices, and the Internet of Things (IoT), firms are testing new product offerings that combine elements of content, software, services, and hardware together. Like the innovative products themselves, the rulebook on monetizing them is evolving. Firms are shifting from one-time perpetual sales or fixed monthly subscriptions to consumption models that blend onetime, subscription, and usage-based billing. Download this white paper to learn the eight subscription billing solution providers that matter most and how they stack up.
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help enterprise architecture (EA) professionals select the right partner to manage their business’ critical content.
Your LMS and You: Thriving or Surviving?
How to Tell if Your LMS Still Fits Your Organization's Needs
Technology. Shoes. Milk. Nothing lasts forever. Your LMS is no different.
But how can you tell if it's time to call it quits with your current LMS?
Well, it starts by asking the right questions.
After reading this white paper you'll:
• Understand your LMS needs
• Identify areas for improvement in your content delivery
• Hone the tech needs of your users and admins
• Document the features and services most important to you
Get the white paper.
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