content specific

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Published By: IBM APAC     Published Date: Nov 22, 2017
AlchemyAPI’s approach to natural language processing incorporates both linguistic and statistical analysis techniques into a single unified system. This hybrid approach provides an industry-leading advantage since both techniques have benefits and drawbacks depending on the content and specific usecases. Linguistic analysis takes a basic grammatical approach to understand how words combine into phrases, and how those phrases combine into sentences. While this approach works well with editorialized text (e.g., news articles and press releases), it does not perform as well when it comes to usergenerated content, often filled with slang, misspellings and idioms. Statistical analysis, however, understands language from a mathematical standpoint and works well on “noisy” content (e.g., tweets, blog posts, and Facebook status updates). The combination of these two approaches allows for increased accuracy on a variety of content.
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industry, advantage, linguistic, grammatical, statistical analysis, content
    
IBM APAC
Published By: Akamai Technologies     Published Date: May 08, 2017
Video quality can be measured in multiple ways, but the primary metrics – playback reliability and image quality – are the most critical. Get these right, and content providers are on their way to winning the loyalty of online audiences and driving monetization. Get them wrong, and viewers will defect in a heartbeat. For live-streaming events, such as sports, where there’s can’t-miss fast action, the ante is raised even higher. In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.
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video quality, playback, video reliability, high quality viewing, online video success
    
Akamai Technologies
Published By: McAfee     Published Date: Sep 15, 2014
URL filtering is a type of content filtering that allows or blocks users from accessing specific websites. The practice has become an essential one on enterprise networks, with the goal of blocking employees from accessing content that would be a detriment to their productivity or the company as a whole. Blocked sites may include those that threaten the security of the organization, have objectionable content, or are bandwidth-intensive enough to strain company resources.
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best practices, url filtering, network security, blocked sites, security management
    
McAfee
Published By: Trend Micro     Published Date: Feb 01, 2013
Despite increased awareness and focus on defending against targeted attacks from both business and security leaders, organizations continue to be breached and suffer the consequences. Many of today’s security investments are simply not aligned to defend against these targeted threat vectors. Advanced threat detection and response should not be a point solution but rather a combination of technologies and core competencies. Detecting and responding to advanced threats should involve tight integration of multiple security technologies, network analysis and visibility (NAV) tools, the ability to automatically generate content such as security rules and signatures, context on attacker history, and overall customization and flexibility to ensure that the solution is fine-tuned for your specific IT environment.
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security, advance threat detection, nav
    
Trend Micro
Published By: Brightcove     Published Date: Sep 17, 2014
PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.
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video cloud, video content, live video content
    
Brightcove
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: Bloomberg     Published Date: Nov 29, 2010
An open symbology framework for financial instrument identifiers can automate and accelerate transaction processes while driving out costs and introducing higher levels of transparency for effective risk management. Bloomberg explores open symbology in the securities industry. *Whitepaper content is specific to Financial Industry Executives*.
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bloomberg, open symbology, market identifiers, financial instruments, analytics, marketing, capital, taxes, benefits, technology
    
Bloomberg
Published By: Bloomberg     Published Date: Dec 14, 2010
An open symbology framework for financial instrument identifiers can automate and accelerate transaction processes while driving out costs and introducing higher levels of transparency for effective risk management. Bloomberg explores open symbology in the securities industry. *Whitepaper content is specific to Financial Industry Executives*.
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bloomberg, open symbology, market identifiers, financial instruments, analytics, marketing, capital, taxes, benefits, technology
    
Bloomberg
Published By: Actiance, Inc.     Published Date: Jan 15, 2015
But what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA for use of these networks. Adopting new technologies that allow employees to share information and exchange ideas with each other and with your customers is often the best way to achieve better business results, but doing so can involve considerable risk. That’s because the content people create using these technologies is subject to the scrutiny of regulators, legislators, and litigators. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Pharmaceuticals companies must be knowledgeable of, and abide by, specific information retention regulations in every country where they do business, including those countries that prohibit data from leaving the countries’ borders. Not having technology in place to help manage these requirements and increasing risks, or
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collaboration, social media risk and reward, retention regulations, data, business requirements
    
Actiance, Inc.
Published By: OnBase by Hyland     Published Date: Jun 29, 2015
With so many enterprise content management (ECM) vendors, choosing one can be overwhelming. Learn how to research ECM vendors, use the RFP process to narrow the playing field and evaluate not only the software, but also the vendor, in a product demo. Read on to ensure you pick the solution and vendor best-suited to meet your organization’s specific needs.
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enterprise content management, ecm, vendors, magic quadrant
    
OnBase by Hyland
Published By: Forcepoint     Published Date: Nov 17, 2017
Networking communication protocols make it possible for the Internet to work. Unfortunately, criminals can use those trusted systems to obfuscate malicious data and penetrate your network defenses undetected. An advanced evasion technique (AET) is a method of delivering an exploit or malicious content into a vulnerable target so that the traffic looks normal and security devices will pass it through. By combining attacks using several protocol layers, these advanced evasions bypass most existing security solutions. Forcepoint NGFW (Next-Generation Firewall) applies sophisticated analysis techniques specifically to detect this type of attack. Download this whitepaper to find out more.
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Forcepoint
Published By: GoToWebinar     Published Date: Aug 02, 2011
A recent MarketingSherpa Webinar on the topic of high-conversion content uncovered five burning questions from participants about specific types of content. This brief explores these questions and offers advice and strategies for content creation and distribution.
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gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources, meeting, desktop, sharing, resources, virtualization, cloud, green it, desktop management, access control, desktop security, remote, data recovery
    
GoToWebinar
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: IBM     Published Date: Jun 05, 2018
Keeping up with ever changing contract management work is challenging. Governing legal and procurement content is written by thousands of people and applied to hundreds of situations. To stay compliant, organizations employ knowledgeable professionals to analyze every sentence to determine the changes that need to be made to company contracts. The manual process of sifting through these dense, complicated documents is inefficient and prone to error. Watson Compare and Comply is trained on contract specific knowledge and classifications and can streamline contract workflows through semantic understanding. Join Director of Watson Offering Management, Adam Orentrichler, and Chief Data Scientist of SAP Ariba, David Herman, as they discuss how Watson can transform the way your company manages contract governance.
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IBM
Published By: Safari Books Online     Published Date: Sep 23, 2009
Leaders in both training departments and business units are waking up to the fact that most employee learning is informal. In this report, we will address just the first challenge - sourcing learning content and, more specifically, informal learning content.
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safari books, learning and development, learning broker, modern l&d, modalities, learners' needs and preferences, digital content library, informal learning, safari books online, corporate learning
    
Safari Books Online
Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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silverpop b2b, b2b, engagement marketing, engagement marketing, online customer engagement, crm, push marketing, pull marketing, monitoring marketplace, uniform messaging, online engagement marketing, measuring engagement, marketing value
    
Silverpop Engage B2B
Published By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial, b2b, behavioral, customer segment, media, content-specific
    
Junta42
Published By: Kapost     Published Date: Jan 16, 2014
How can you, the modern marketer, create an efficient business process that facilitates content marketing and achieves your specific goals? The answer: by planning strategic marketing campaigns, establishing streamlined processes, and organizing your team to execute initiatives in a more aligned and productive way. Bridging the content gaps in your organization helps you coordinate the efforts of your teams, but also enables you to create superior customer engagements because you’re presenting a more united front to those who consume your content. This eBook will show you how to do just that. It will describe how to execute a cohesive plan aligned with your company’s goals, organize your campaigns, and coordinate content distribution across departments and stages of the funnel.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce, customer relationship, crm, gold lasso
    
Gold Lasso
Published By: SchemaLogic     Published Date: Jun 11, 2008
Kellysearch, a division of Reed Business Information (RBI), is the largest business-to-business (B2B) search portal in Europe. As the web became the primary destination to find information for Kellysearch customers, the need to monetize that content became more urgent in order to stay viable. Kellysearch needed to convert its approach to maximize those opportunities and innovate revenue streams. RBI decided it needed a new infrastructure in order to respond to the demand for timely information and more specific subject matter.
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content, content delivery, cms, content management, schemalogic, content integration, kellysearch, kelly search, rbi, reed business information, reed
    
SchemaLogic
Published By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute, 2015 marketing
    
Brightcove
Published By: Box     Published Date: Jun 22, 2018
These days, everyone's talking about digital transformation. But exactly how does your company get there? Capture is a great place to start — in fact, it's one of the most critical steps to take as you move your business into the digital age. Whether it’s simply using OCR to make content more easily discoverable, adding and enhancing metadata to drive specific processes, or classifying content from the onset for better information governance, capture adds a ton of value to your existing content assets. This ebook details our key takeaways from AIIM's Industry Watch Report, Improving Business Operations in 2017: Capturing Vital Content. We share how cloud-based capture tools are replacing the longstanding legacy of paper-based processes to streamline and speed up the way you do business. Download the ebook to learn: • How the latest capture innovations can support your digital strategy • 5 business processes that benefit most from advanced capture technologies • The key benefits of c
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Box
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