content marketing

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Published By: Eloqua     Published Date: Aug 02, 2013
Make content king. So your products get the royal treatment.
Tags : 
b2b, content marketing, content, marketing, assets, b2c
    
Eloqua
Published By: Eloqua     Published Date: Sep 11, 2013
Make content king. So your products get the royal treatment.
Tags : 
oracle, b2b content marketing, marketing content, content marketing
    
Eloqua
Published By: Eloqua     Published Date: Apr 07, 2014
Following are five areas in which marketers can employ marketing automation to deepen their relationship with Sales and help Sales identify, manage, and close deals.
Tags : 
oracle, b2b content marketing, marketing content, content marketing, crm
    
Eloqua
Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : 
marketing, content marketing, creating content, content marketing strategy, reachmail, best practices
    
Act-On
Published By: Act-On     Published Date: Apr 29, 2016
Landing pages are the foundation that supports successful inbound marketing campaigns. Once you’ve done all the work of attracting visitors to your site, they’re the key to making the connection – and getting the conversion.
Tags : 
marketing, content marketing, best practices, business optimization, conversion, campaigns
    
Act-On
Published By: Oracle     Published Date: Sep 02, 2014
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs. Stay focused with this how-to-guide on creating an editorial calendar.
Tags : 
editorial, content, marketing, calendar, guide, engaging, team, customers
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : 
personas, content, marketing, strategy, business, sales, pipeline, brand development
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? Download this report now!
Tags : 
content marketing, chaos, calm, message, management, measurement, audience, creation
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
Measure your content marketing effectiveness and value by following these five steps, brought to you by the Oracle Marketing Cloud.
Tags : 
measuring, effectiveness, content marketing, steps, cloud, value, effectiveness
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
You’re committed to a content marketing program and you’ve been given a budget. No matter how big or small the amount, you’ll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing content. Read how in this report.
Tags : 
content, piece, budget, marketing, program, budget, mileage, maximize
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
Tags : 
customer, life-cycle, marketing, systems, technology, tools, fragmentation, cmo
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs. Stay focused with this how-to-guide on creating an editorial calendar.
Tags : 
content marketing, new content, manage, deadlines, focused content, creating
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : 
personas, b2b, content, marketing, strategy
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? Download this report now!
Tags : 
oracle, marketing, cloud, content, customer base
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Measure your content marketing effectiveness and value by following these five steps, brought to you by the Oracle Marketing Cloud.
Tags : 
personalize, engagement, advocacy, revenue, marketing, cloud, oracle
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
You’re committed to a content marketing program and you’ve been given a budget. No matter how big or small the amount, you’ll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing content. Read how in this report.
Tags : 
repurposing content, relevancy, reach
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
Tags : 
oracle, marketing, cloud, connected, customer, modern, optimize, marketing
    
Oracle
Published By: Marketo     Published Date: Jun 03, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
Tags : 
marketo, marketing automation, lead generation, crm, crm solutions, marketing solutions, lead nurturing, content marketing
    
Marketo
Published By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
Tags : 
postup, email personalization, personalization, email content, email marketing strategies, behavioral marketing, email marketing trends, blended content strategy
    
PostUp
Published By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
Tags : 
meltware, content roi, b2b, customer motivation
    
Meltwater
Published By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
Tags : 
marketing, content marketing, best practices, business optimization, public relations, communications
    
Meltwater
Published By: Crownpeak     Published Date: Sep 08, 2015
The Race to Personalization - 5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing Strategy!
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crownpeak, web content management, web experience management, personalization, marketing, content marketing, content personalization, roi
    
Crownpeak
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
Tags : 
crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing
    
Crownpeak
Published By: LiveHive     Published Date: Feb 16, 2016
Recent studies have shown that the lack of integration between sales and marketing systems can cause the biggest gap between top sales performers and under-achievers. Yet less than 1 out of 10 B2B companies report good alignment between sales and marketing organizations, according to Sirius Decisions. Download the white paper “How Top Performing Companies Drive Sales and Marketing Alignment” to learn more about how content personalization, analytics, and process automation can help you build a stronger relationship between sales and marketing.
Tags : 
livehive, sales productivity, integration, marketing, b2b, sales process
    
LiveHive
Published By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
Tags : 
marketing, content marketing, best practices, business optimization, business practices
    
CMO.com
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