Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
Published By: Bluecore
Published Date: Dec 10, 2018
Bluecore helped evo:
Move from batch and blast to 1:1
Replace one-size-fits-all promotional emails with automated
emails that feature targeted content and send based on
customers taking certain actions or changes to products.
Scale the email program and results
without scaling the team
Introduce 15 high performing email campaigns and expand the
email program reach to support a growing business without
adding new headcount.
Add new value for shoppers and the
Launch a series of emails that proactively notify customers
about changes to products with which they’ve engaged,
including price and stock changes, while simultaneously adding
a new opportunity to capture email addresses.
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