As Singapore’s largest insurance force, Prudential Singapore needed a scalable and cost-effective solution to help financial consultants respond quicker to in-depth product and policy questions.
Partnering with IBM, they developed askPRU, an industry-first chatbot with IBM Cloud and Watson capabilities. Handling over 1,000 commonly asked questions in real-time, askPRU reduced call volume by 32% within six months and enhanced the responsiveness of over 4,600 consultants. Enabling consultants to focus on more complex queries, askPRU also provides accurate expertise to help deliver consistently exceptional service.
Learn how Watson technology became central to the Prudential Singapore business and enhanced their customer experience.
Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
Published By: Point It
Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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