Read a case study on Empyr’s CPR platform:
• Reach 175+ consumers
• 100% attribution from an online consumer to an in-store sale
• No upfront cost or minimum ad spend
“The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
Published By: Mimecast
Published Date: Sep 30, 2008
Infrastructures of potentially dozens of servers have built up around corporate email systems to provide better governance, reduced risk and improved legislative compliance - anti-virus, anti-spam, attachment handling, encryption, disclaimers, archiving and hot-standby mail servers to name a few.
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue.
In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because:
- They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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