Published By: Teradata
Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
Published By: Workfront
Published Date: Jan 22, 2015
Real tweets from creatives reveal common frustrations we all share.
If you work on a creative team, you’ve been plagued with late-nights, emergency requests, and revision after revision after revision. And after everything you do, you still don’t seem to get the respect you deserve.
Download this ebook and get rid of your #CreativeProbs. Learn how to:
• Get a handle on your workload
• Automate approvals
• Communicate more, email less
• Build relationships on a foundation of trust
Get the ebook now and start proving the value of your creative team.
Tweet #2: By naming a file “final” you automatically doom it to six more revisions. #CreativeProbs
Published By: Skyword
Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
Great creative and marketing teams are made up of smart, agile and motivated people who are tech savvy and innovative. People who never stop learning, take risks and deliver incredible work. Our 2018 Salary Guide provides the most accurate data you need to recruit, retain and pay these talented professionals.
We hope this year’s Salary Guide will give you an
edge as you align your business with the right creative and marketing talent.
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