Nothing is more top of mind for marketers than attribution. Itís a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity?
In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks.
Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
New digital technology now makes it feasible to integrate process control and SIF within a common automation infrastructure. While this can provide productivity and asset management benefits, if not done correctly, it can also compromise the safety and security of an industrial operation. Cybersecurity and sabotage vulnerability further accentuate the need for securing the safety instrumented system (SIS).
Certainly, a common platform approach using similar hardware and software dedicated for control and safety functions, respectively, can provide the potential for cost savings. However, it is widely acknowledged that utilizing separate, independent, and diverse hardware/software for safety and control is the optimal way to protect against potentially catastrophic common cause and systematic design and application errors.
Different vendors offer varied degrees of integration and solutions. The question is: how to provide an integrated control and safety solution with advanced functionality and productivity without compromising safety and security? And, where do users draw the line?
A third-party (e.g., T‹V) certification of the hardware/software systems to IEC 61508 specifications carries significant advantages, but should this be the only criterion? How does a third-party certificate extend to the plantís overall assignment of risk reduction credits for all independent protection layers (IPL)? Control system embedded safety logic solvers may actually increase the SIL requirements of the SIF if no credit is allowed for the distributed control system (DCS) as an IPL.
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According to Selfserviceworld.com, 50 percent of consumers prefer to use credit cards at self-checkout counters. As credit card usage continues to rise, it's beneficial for retailers to consider non-cash methods of payment. Download the white paper and see how self-checkout solutions from IBM can help increase sales and improve customer satisfaction.
In highly competitive markets, technologies that save time and money earn top consideration. Until now, XML Web Services, often touted for their ability to create business value, has been left off the short list for implementation. In this case study you’ll see how RouteOne LLC redefined the credit application process for automobile dealers and their customers using XML Web Services technologies.
Retail banks are in a state of transformation all over the world. They must integrate new remote payment systems, digitize process integration and update credit management. Watch this webcast to see how IBM WebSphere Portal is helping these companies deliver targeted information to support decision-making, and to aid in their transformation.
Learn how Liverpool, one of the most important retailers in Mexico, leveraged ESB messaging and enrichment to move from an inefficient, highly-complex point-to-point integration platform to a flexible SOA connectivity and integration solution that helped Liverpool reduce their costs and streamline information to customers and partners from days to seconds.
Bonded Sender, the world’s leading email accreditation program, increases inbox delivery at more that 35,000 domains, averaging a 21 percent improvement across accepting ISPs according to a recent Return Path study. For marketers, email deliverability translates directly to the bottom line.
This white paper examines the requirements to adhere to the Payment Card Industry Data Security Standard (PCI DSS), the implications of non-compliance and how effective event log management and network vulnerability management can help achieve compliance.
This white paper identifies the problems encountered in addressing network security risks through vulnerability management. It describes how automated vulnerability management contributes to compliance with industry standards such as the Payment Card Industry Data Security Standard (PCI DSS) and assists you in proactively identifying security weaknesses before these are exploited.
This white paper highlights why organizations need to implement event log auditing as an integral part of their security policy to meet industry standards such as the Payment Card Industry Data Security Standard (PCI DSS).
Published By: ProofSpace
Published Date: Jul 31, 2007
This paper details the processes by which ProofMark tags electronic records with a self-validating cryptographic seal that acts as a "tamper indicator" based on a true and provable time-reference datum. With this it is able to provide instantaneous and irrefutable proof of authenticity, no matter where the data resides or who has controlled it.
Published By: ProofSpace
Published Date: Sep 10, 2007
Read this paper and learn the principles that are prerequisites to enforceable electronic agreements as required by existing legal standards and electronic signature legislation. This paper will also specify sixteen measurement criteria that can be used as metrics to assess whether the architecture of an electronic transaction will meet the requirements of admissibility.
High-profile data losses are grabbing more and more headlines every week, threatening the reputation, customer base, and overall bottom line of organization whose systems have been exploited. In addition to this lurking threat, now organizations face potential fines for PCI non-compliance from VISA, beginning in September 2007. Ecora Software will provide you with the information you need to proactively address PCI compliance and, of equal importance, minimize your risk of a costly data breach.
Learn how to adhere to the PCI security standard by automating regulatory compliance and best practices reporting typically used to identify and validate IT configuration changes throughout operating systems, database management systems, applications and network devices.
Achieve and Maintain Compliance with PCI Data Security Standard – Part 4. Deep dive into PCI DSS requirements 10-12. Learn how to adhere to the PCI security standard by automating regulatory compliance and best practices reporting typically used to identify and validate IT configuration changes throughout operating systems, database management systems, applications and network devices.
Deep dive into PCI DSS requirements 5-9. Learn how to adhere to the PCI security standard by automating regulatory compliance and best practices reporting typically used to identify and validate IT configuration changes throughout operating systems, database management systems, applications and network devices.
Deep dive into the first 4 PCI DSS requirements. Learn how to adhere to the PCI security standard by automating regulatory compliance and best practices reporting typically used to identify and validate IT configuration changes throughout operating systems, database management systems, applications and network devices.
Representatives from the debt collection industry make billions of contacts with consumers on behalf of creditors every year. With compliance being necessary -- this paper will explore critical sites of outbound calling compliance.
CCU sought to encrypt its backup tapes for keeping customer data secure in transit and in storage at the offsite tape-vault vendor’s facility. As a financial institution, CCU was subject to stringent government regulations. With nearly 60 gigabytes of data to encrypt each night, CCU knew that a software solution was out of the question.
Chartered in 1973, San Francisco-based Spectrum Federal Credit Union serves over 12,000 members. When the issue arose on how to protect their members’ personal data residing on backup tapes, Spectrum FCU took no chances – they and their Techical Advisory Board made the decision to encrypt this important information with the help of NeoScale Systems, an undisputed leader in this emerging market.
With horror stories in the news every week about lost or stolen laptops and backup tapes, the senior management team at Oregon Community Credit Union knew they had to do everything within their powers to protect their critical data as it traveled offsite to a third-party tape vaulting vendor. They were tasked with finding an affordable solution that would strike a balance between security, ease of use, and scalability.
Published By: LaGarde
Published Date: Sep 10, 2008
It's difficult to pick up a news report without reading about another data breach or case of identity theft. With so much personal and financial information stored and transmitted electronically, consumers are at greater risk than ever of becoming victims of fraud.
Whether and organization or an individual, identity theft spells a long, expensive, and complex recovery process. However, online identity theft can be prevented with encryption software and advanced password protection.
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