Vor einigen Jahren beschloss die viertgrößte Genossenschaftsbank des US-Bundesstaats Illinois, ihren Marketing-Auftritt komplett umzugestalten. Innerhalb von nur einem Jahr aktualisierte die Baxter Credit Union (BCU) ihr veraltetes Kampagnenverwaltungssystem und zentralisierte die bislang verteilten Mitgliederdaten. Das Ergebnis: ein besseres Kundenerlebnis und eine höhere Rendite.
A few years ago, the fourth largest credit union in Illinois embarked on a marketing makeover. In just one year, Baxter Credit Union (BCU) upgraded its outdated campaign management system and harnessed its scattered member data, creating more meaningful customer experiences and increasing profitability.
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity?
In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks.
Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
A compromised account is 17 times more valuable than a stolen credit card number. That’s why fraud bots, loaded with stolen credentials, use their lists of username/password pairs on thousands of websites. Credential stuffing bots can lead to data theft, customer identity fraud, and account takeover on your site.
Learn about the risk to your business from credential stuffing bots in the Akamai infographic, Credential Stuffing 101: The Risk of Bots to Your Business.
The attacks and tools being used against financial
services organizations are part of a complex
ecosystem. This may seem like an obvious statement
at first glance. When you read most industry reports,
they tend to focus on a single aspect of the whole
ecosystem, as if it were unrelated to other types of
attacks. To be honest, we’ve been just as guilty of
having a myopic view of attack traffic as anyone else.
We wanted to do something different for this report.
Instead of looking at a single type of attack, we
stepped back to look at attacks against banks, credit
unions, trading companies, and other organizations
that make up financial services as a whole. Most
defenders only see a very small segment of the
overall traffic, whether they’re the target or the
vendor supplying defensive tools. The breadth of
Akamai’s products and our visibility into a significant
portion of Internet traffic allows us to research
multiple stages of the attack economy.
Alert logic’s cloud-powered solutions help organizations that process, store or transmit credit card data eliminate the burden of PCI compliance. This product brief outlines Alert Logic’s solutions and the unique benefits offered.
Published By: AlienVault
Published Date: Mar 30, 2016
Given that Point of Sale (POS) systems are used to transmit debit and credit card information in retail transactions, it's no wonder they are a desirable target for attackers. In this white paper, you'll learn about some of the common types of POS malware, how they work and best practices for protecting cardholder data.
Topics covered in this white paper include:
• Common types of POS malware and how they work
• How attackers exfiltrate data from POS systems once they gain access
• POS security techniques to protect payment card data
Download your copy today to learn how to effectively detect and respond to POS malware threats.
In the midst of an overwhelming amount of disruption taking place in the retail banking industry, a clear path to success has emerged. Banks that want to continue to gain and retain loyal customers must make it easier to bank with them.
According to a survey that included 760 different banks and credit unions, the most important priority for 2017 and beyond is the removal of friction from the customer journey.1
To clarify, today’s customer journey includes both the customer experience at local branch locations as well as their experience while interacting with websites, mobile apps, smart watches, and anything else that is connected to the Internet.
The battleground for customers has shifted to the digital world, and retail banks must adapt quickly as crafty Fintech startups and tech giants like Amazon, Apple, and Google continue to push the limits of what is possible with technology.
If digital channels aren’t approached correctly, they can add complexity to the customer experience in
Learn how authentic customer feedback helps card issuers, online and retail banks, insurance companies, and credit unions drive sales, loyalty, and lifetime customer value - while remaining compliant with industry regulations.
In order to give their commercial customers the best prices and most flexible purchasing options possible, Floor & Decor offers lines of credit through their preferred credit provider, CIT. To fully leverage and scale this partnership, Floor & Decor needed a way to quickly check credit availability in their retail stores on demand. It also needed to generate invoices to send to their commercial customers while providing assignment notices to CIT.
Published By: BlackBerry
Published Date: Sep 29, 2009
The year 2009 will forever be remembered as a time when the global economy began a painful restructuring amid a cascade of systemic failures -- credit panic, stock market crash, and mortgage meltdown and business contraction. But some smart and able accounting firm decision-makers stand to benefit... if they can catch the right trends. In this research report, we examine five of the critical issues that are creating new opportunities for the accounting profession and nine key strategies for obtaining competitive advantage.
Matthew Coy, Safelite’s Vice President of Information Technology, is responsible for overseeing all aspects of the company’s IT infrastructure, including selecting, administering, and supporting technology products. The company handles personally identifiable information, including credit card information and insurance data collected from several sources, and must comply with insurance industry regulations and the Payment Card Industry Data Security Standard. Safelite is the target of constant external attacks. The organization experienced ongoing security issues stemming from infected software, drivebys and other malicious downloads. According to Matthew, “A lot of malware and email viruses were making it through the environment, all bypassing our email security and AV.” Not only were the security controls ineffective, the previous AV platform required nearly 150 hours per week to manage. Matthew knew Safelite needed to make a change, and fast. Having worked with Cylance® at two previous companies, he was confident CylancePROTECT® could significantly improve Safelite’s endpoint security. Read the full case study to learn about the results Cylance was able to deliver.
Phoenix Children’s CISO, Daniel Shuler, and its IT security team are responsible for protecting 5,000 endpoints in the hospital and across more than 20 clinics in the region. Endpoints include physician and staff laptops and desktops, nursing stations, servers, Windows-based clinical devices, credit card payment processors, and point-of-sale terminals. These endpoints are used to store and/or process personal health information (PHI), and payment and credit card information. They must comply with HIPAA for PHI and voluntarily comply with the Payment Card Industry Data Security Standard (PCI-DSS) for credit card data. The IT security team’s existing industry-leading AV solution claimed to provide visibility into malicious activity aimed at the endpoints. It continuously reported all endpoints were safe, sound, and secure. This caused Daniel to be suspicious. He knew from experience that such low levels of endpoint malicious activity was highly unlikely. Read the full case study to learn about the results Cylance was able to deliver.
Published By: BlackLine
Published Date: Aug 23, 2019
Accounting and finance leaders are expected to deliver accurate, compliant, and real-time analysis of their organization’s financial performance at all times. But many institutions wrestle with outdated systems and processes that don’t meet the needs of today’s business. Leading organizations are transforming their finance operations to reduce compliance risks and gain greater efficiencies.
Every lender, bank, and credit union has different product mixes and marketing priorities, but one thing they all share is the goal of winning, retaining, and growing our customer relationships. Typically, there are two ways to maximize customer engagement: seek margin with products like credit cards, or seek volume and deeper relationships with products like home equity.
This report analyzes both of these options through three key lenses: current market conditions, access to today’s high-quality borrowers, and the rich opportunity for integrated, targeted marketing. Our goal is to enable you to determine the best way to fine-tune your strategic customer engagement for 2019 by helping you:
Review current market conditions.
Connect with higher-quality borrowers.
Develop a 360-degree, integrated marketing mix.
Published By: BMC ASEAN
Published Date: Dec 18, 2018
DevOps is fast becoming a core competency required to gain competitive advantage. At its most basic level, DevOps is a team approach to drive agile modern application development and operations to deliver high quality critical digital business services.
Cloud services are fundamentally changing the way applications are developed. The near ubiquitous, lowfriction access to cloud computing for developers, who can literally access powerful computing resources at the touch of a keystroke or swipe of a credit card, has fundamentally altered the software development lifecycle (SDLC).
BridgePay Network Solutions is a recently launched and rapidly growing financial services organization that allows merchants around the world to process millions of daily credit card transactions. Founded in 2011, BridgePay is a transaction gateway company that offers a full suite of payment products that enhance the security and performance of point-of-sale data as it races between merchants and banks.
Published By: Brainshark
Published Date: Oct 16, 2013
Banking, insurance, securities and investment firms are challenged to keep employees, broker dealers, investors and others current in a world of constant change. Enabling video and mobile communications is the most efficient way to clearly communicate and stay ahead of competitors and changing regulations. Discover how 8 out of the top 10 US financial institutions use Brainshark communications to increase compliance, decrease risks, and lower the costs of communications.
With the advent of a new globally-based economy, process manufacturers face significant challenges. Rapidly shifting markets, more empowered buyers, increasing regulation, commodity volatility, and margin pressures, and the effects of a credit crunch bring a “new normal” of constant volatility, variability, and variety to today’s landscape. In order to survive, process manufacturers need to become far more flexible, risk aware, and responsive to generate healthy revenues and profits. But above all else, they need to understand the importance of finding the right software application to drive maximum return on their investment. Business-Software.com profiles the leading process manufacturing software vendors in this white paper, download it now!
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