The Internet has opened up a shopper's paradise where you can find and buy anything right from the living room. With a few simple key strokes, a consumer can choose products and services from merchants around the globe - from that authentic British trench coat to an Australian boomerang to wine straight from the California coast. But with the gates to cross-country commerce opened wide, have consumers abandoned their local retailers for international merchants abroad?
To answer this question, we commissioned a consumer study, in the US and Australia and Census wide in the UK. We hope this original research helps you better understand the opportunities and challenges of cross-country trade.
Bronto partnered with Ipsos Research and Censuswide to survey more than 4000 US, UK and Australian shoppers about their preferences for cross-border shopping, factors that entice them to shop outside their home country, and remaining barriers to global ecommerce. In this paper we found:
- Australian consumers (71%) embrace cross-country commerce more than the UK (44%) and the US (42%).
- Women and shoppers over 55 years old are more likely to choose merchants in their home country.
- The two top reasons for buying from another country are unique merchandise at a better price.
- Barriers include concern about shipping costs, distrust of online payments and security worries.
- Download this research report to get more valuable insights and advice to help you be the winner in this growing global competition.
Canadian consumers have made shopping online an established behavior—80% did it last year—and many online retailers are interested in selling to them.
That’s because they see opportunity. The product selection and retailer options Canadians ?nd online with merchants based in Canada trail their expectations, and that leads many to look at international shopping options. 67% of Canadian online shoppers purchased from a foreign e-retailer last year, according to PayPal Inc., making Canada the seventh-highest nation for cross-border online shopping among 29 surveyed.
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