Published By: Cisco EMEA
Published Date: Nov 08, 2018
Digital transformation (DX) — a technology-driven business strategy — enables firms to gain or expand their competitive differentiation by embracing data-driven decision-making processes, whether for increasing operational efficiencies, developing new products and services, increasing customer satisfaction and retention, or getting a better intelligence on the market.
Big Data and analytics (BDA) applications form the foundation for enterprisewide digital transformation initiatives.
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With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
From protecting customer experience to preserving lines of revenue, IT operations teams face increasingly complex responsibilities and are responsible for preventing outages that could harm the organization. As a Splunk customer, your machine data platform empowers you to utilize machine learning to reduce MTTR. Discover how six companies utilize machine learning and AI to predict outages, protect business revenue and deliver exceptional customer experiences.
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Micron Technology reduced number of IT incidents by more than 50%
Econocom provides better customer service by centralizing once-siloed analytics, improving SLA performance and significantly reducing the number of events
TransUnion combines machine data from multiple applications to create an end-to-end transaction flow
As organizations develop next-generation applications for the digital era, many are using cognitive computing ushered in by IBM Watson® technology. Cognitive applications can learn and react to customer preferences, and then use that information to support capabilities such as confidence-weighted outcomes with data transparency, systematic learning and natural language processing.
To make the most of these next-generation applications, you need a next-generation database. It must handle a massive volume of data while delivering high performance to support real-time analytics. At the same time, it must provide data availability for demanding applications, scalability for growth and flexibility for responding to changes.
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes
IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery
IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
"HP customers need to be aware that changes in server market trends are affecting Itanium. Read this Clabby Analytics paper to understand how industry consolidation and new server architectures are driving a new class of applications, leaving Itanium behind.
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
"The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising
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