Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
The objective of this book is to help customers plan their migration strategy effectively and efficiently by providing the right information, facts and guidance. It will ensure you that you will reap the cost savings and benefits of DB2 10.
IBM’s security controls provide privacy and controlled authorization to sensitive information while enabling business operations. SC4SB protects our customers' information through governance, tools, technology, techniques, and personnel.
Get in on the content creation game and use it to improve the journey for your customers. Consumers are taking a much more active role in their finances; advice is freely available and most financial administration, from payments to trading, can now be done from your phone.
Provide consistent messaging based on customer journey analytics; find out what information your customers are looking for, and provide the answers through the fewest possible clicks. Continually track and test these journeys to optimise the content and messaging.
Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
Many, if not most, organizations today are grappling with the challenge of a growing mobile technology environment. Mobility can deliver many key benefits: improved collaboration among workers, enhanced customer service, easier access to corporate information from many locations and increased productivity—to name a few.
But the proliferation of mobile devices and applications
also comes with its share of challenges, perhaps none more important than ensuring the security of the devices themselves as well as the data they contain and the enterprise networks they access.
Tools for extracting actionable insights from growing mounds of data are becoming smarter and easier to use.
Organizations are awash in data generated by customers, supply chain partners and numerous other humanand machine-based sources. With the growth of the Internet of Things (IoT) starting to churn out even more data, many enterprises are considering how to transform their growing stores of raw information into actionable insights.
Business intelligence (BI) and data analytics were once mostly limited to large enterprises, but 85 percent of small and midsize businesses have expressed interest in these solutions, according Gartner subsidiary Software Advice. Further, Accuray Research reports that the global business intelligence and analytics software market is poised to grow swiftly in the coming years to approximately $24 billion by 2020.
Companies of all sizes are realizing the increasingly important role digital plays in the enablement of their employees, sales teams and customers.
To communicate with employees and customers around the world, Lufthansa Cargo needed to develop a corporate tablet and smartphone app that featured key details about the company such as information on its fleet, network, infrastructure, products and corporate responsibility. While Lufthansa Cargo had already gone digital with a customer magazine, the company realized a corporate app was a must have. Originally the app was envisioned as a toolkit for Lufthansa Cargo‘s top management and sales staff, but it ultimately developed into a multimedia offering for all air cargo enthusiasts.
Download the case study to learn how Lufthansa Cargo increased its digital reach with an award-winning corporate app.
Published By: QuickPivot
Published Date: Jul 02, 2015
While customers often are willing to provide you with information about themselves and their preferences, these voluntary offerings come with a price. Your customers now expect that you will use their data to craft more relevant and personalized brand experiences.
Maintaining business continuity is your highest priority.
In today’s commercial landscape, business continuity depends on the efficient, uninterrupted flow of data across the organization – from operations to sales to fulfillment. Even a brief lapse in workload continuity can mean thousands of lost sales opportunities, disruption to production, and compromised customer trust.
The causes of those lapses can range from natural disasters to mechanical failure or human error. You need a data platform and a proactive disaster recovery (DR) strategy that will help you stay up and running in the event that your physical infrastructure is unavailable for any length of time.
Fulfilling orders, providing a high level of customer service, and keeping consumers engaged all depend on the efficient, uninterrupted flow of data throughout your organization.
Above all, protecting customer data—especially personally identifiable information (PII) —is critical
Published By: Emarsys
Published Date: Mar 19, 2018
The one thing these powerful brands have in common? Data. The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of the data it collects and how it uses it to serve its customers. The value of data is only going to increase as we move from a handful of brands owning first-party data to a greater democratization of information. As a result, consumers will have much more control over their personal data and more companies will be able to generate their own first-party data. Once again, it’s time to look ahead to identify the trends and technologies that are most likely to survive the hype cycle and become the must-haves of the near future. Here we take all we learned over the past year and craft our strategies for the future. We explore the five predictions we believe marketers should be excited about and prepare for over the ne
An easy way to get started using Amazon Web Services is by deploying development and test workloads. This solution briefing outlines some of the challenges that customers face with these workloads, and how AWS can help address them. In addition, it provides an overview of AWS, highlights some key services for these scenarios and provides links so that you can obtain more information about any service that you are interested in.
Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. Download the research report and discover the preferred alternative for 77% of consumers.
Published By: Jobvite
Published Date: Aug 25, 2016
This explosion in the amount of information is similar to the boom the marketing world saw in the early 2000’s with the introduction of customer data. Now that recruiters finally have access to the same types of information as marketers, it’s becoming more clear that recruiting is marketing. Whereas the marketing world immediately saw the value in this data and latched onto technologies that could leverage the information, the recruiting world is just catching up. The proliferation of CRMs has revolutionized marketing and business development. Creating and maintaining relationships has always been part of a sound business strategy, but that nebulous process has now been operationalized through software like Salesforce. There is a reason the CRM software market has boomed to over $20 billion...it works. Personalizing the process to maintain constant contact and build relationships has been shown to be extremely effective in converting leads to sales.
Published By: Oco, Inc.
Published Date: Jun 24, 2008
As a Services Executive are you struggling with questions regarding what to measure, how to effectively engage with your customers, and what information should be leveraged and shared with service-chain partners and customers? Leading edge organizations are making tools and data available to their suppliers and customers with aggregated information from multiple data systems. Service-chain partners and customer personnel can now see the same views of service performance and activity. This is the next frontier to creating customer "stickiness" and business growth.
Published By: Marketo
Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Protecting individual and financial data, retaining data, and meeting e-discovery requirements are common compliance requirements across geographies and industries. Finding accurate, usable, and cost-effective solutions for meeting these requirements can make the difference between achieving compliance goals or leaving the organization vulnerable through unsecured use of sensitive data. Trend Micro Data Protection solutions for endpoint data leak protection, email encryption, and email archiving help organizations meet their compliance requirements – easily and cost-effectively.
Companies rely on knowledge assets, such as product formulas and customer databases. VPNs and network monitors can protect proprietary information from outsiders; but, they won't do much to prevent access by internal users. With the popularity of wireless networks, USB drives and other portable devices, it's all too easy for insiders to leak key data. This white paper explains how Trend Micro LeakProof 3.0 protects sensitive data at rest, in use, and in motion.
Gaining the trust of online customers is vital for the success of any company that transfers sensitive data over the Web. When shopping online, consumers are concerned about identity theft and are therefore wary of providing untrusted sources with their personal information, especially their credit card details. Other types of online businesses require different but equally sensitive information. People are reluctant to provide their national insurance numbers, passwords, or other confidential personal information, or sometimes even just name, address, and phone number. Perhaps the information will be intercepted in transit, they fear, or perhaps the destination itself is manned by imposters with ill intent. The result is an abandoned transaction.
Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.
Published By: DocuSign
Published Date: May 29, 2014
Few business processes are as security sensitive as those involving electronic signatures. eSignature transactions routinely contain information that is critical to you, your business, and your customers. This information may include personally identifiable Information (PII), pricing details, proprietary business terms, intellectual property, and more. That is why DocuSign’s number one priority is customer security. DocuSign leads the industry in designing and delivering the most secure digital transaction solution available.
Published By: GoodData
Published Date: Aug 02, 2013
Salesforce provides a tremendous repository of customer information and interactions that’s organized and easily accessed. But that’s not enough! Once you begin to really use it, the questions you ask your salesforce data become more sophisticated. Then you start to uncover holes in your data, reporting strategy and Salesforce analytics itself.
Download this white paper for 4 tips that are a surefire way to improve your salesforce analytics.
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.