Published By: MuleSoft
Published Date: Nov 27, 2018
“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft
Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands.
In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain.
Download this eBook to learn:
How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leverag
HP is increasingly demonstrating that its vision includes positioning itself as an innovator at the high end especially with respect to managing heterogeneous storage assets. HP appears to be a leading proponent of avoiding dreams of owning the entire data center storage infrastructure. Rather its aim appears to add customer value by recognizing and accommodating the diversity of installed storage assets at customer sites.
Published By: Marketo
Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics.
Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead.
Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
Published By: iKnowtion
Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
Published By: iKnowtion
Published Date: Nov 17, 2011
This highly successful dot-com brand leveraged its customer information assets to understand the broad range of customers attracted to its product offering, as well as how to evaluate each customer's future value potential.
Discover how the right Mobile Relationship Management (MRM) strategies and technologies can propel your brand to the front of the field. Winning in mobile means delivering real value to your customer's lives, and adding to that value as you learn from your customers over time. That’s where MRM fits in. Learn 10 things you can start doing now to harness the power of 3 billion mobile devices worldwide to create even stronger connections between your customers and your brand.
While free apps proliferate, many fall victim to the download-try-delete cycle, making the average lifespan of an app just 30 days. How can brands keep their place on a customer's mobile device? This whitepaper discusses how an app can deliver value to maintain its place on a customer's phone, and how added value can prompt customers to share some private information and opt in to push notifications. Dig deeper into the key performance indicators (KPIs) for apps that achieve this privacy-value exchange.
“Exploring Business and IT Friction: Myths and Realities,” outlines key issues that cause friction between business users and IT, such as:
• Gaps in customer satisfaction and the perceived value of services
• Inadequate IT support, which decreases productivity and revenue
• Lack of communication and ownership in how business users and IT work together to identify service levels and technology needs
See what 900 business and IT professionals had to say and get recommendations for change.
The purpose of this white paper is to provide organizations with a four step roadmap that details how organizations can use VoC to make Product Management more customer-centric and significantly increase the odds of consistently delivering products that are successful in the marketplace.
Published By: Marketo
Published Date: May 18, 2017
Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them.
However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.
Published By: Windstream
Published Date: Aug 04, 2014
Cloud computing today is fundamentally altering business processes and changing the way organizations interact with customers, partners, and employees.
This transformation brings incredible opportunities, including the ability to build a realtime enterprise where interaction and innovation flourish, and more agile, flexible, and cost-effective practices thrive. Yet cloud computing also presents significant challenges. The path to value is not clearly marked, and there are potential stumbling points along the way.
Please download the whitepaper to learn more!
Today, every B2B company is feeling the heat. Investors and shareholders expect high growth and anything less is not good enough for Wall Street. While a new company can drive growth from new customer acquisition, maximizing customer lifetime value is the secret to sustainable and predictable growth.
Published By: MuleSoft
Published Date: Oct 13, 2015
The retail world is being transformed by e-commerce, mobile devices, and more competition than ever before. Retailers are using numerous customer-facing and back-office mobile apps, SaaS applications, and legacy systems — all of which are generating more data than ever before about their customers, providing valuable intelligence to create greater customer lifetime value, brand loyalty, and cross-selling across brands and products. Learn how harnessing that data can help retailers cut costs, retain their customers and generate more revenue.
This document defines Oracle’s Customer Experience (CX)
Value Equation as the strategic method to identify and measure
the value of organizational CX. This model was originally
documented in “CX Metrics and KPIs – September 2012.”
It has received wide support, and has been the #1 searched hit
and downloaded CX KPI document for 3+ years – a significant
achievement in this industry – in an era where concepts are
replaced daily with the latest, greatest fad.
Since the original publication, I have received significant
feedback that has been overwhelmingly positive, but with a
request to comment on additional topics – most notably: brand
impact, shared services, and Oracle’s Road to Modern. This
updated paper leverages the original work, adds information
around these additional topics and incorporates our continued
Published By: 8x8 Inc.
Published Date: Feb 17, 2017
This Frost & Sullivan paper will outline the difficult challenges faced by all businesses—in a variety of industries and sizes—in creating an exceptional customer experience; discuss the value of a contact center that also supports all channels of choice, disaster recovery, data analytics, and leveraging back-office workers; stress the need for cultural change throughout the organization to truly meet today’s customers’ expectations; and offer best practices recommendations for taking the lead in creating a customer journey that engenders loyalty, delivers total satisfaction, and drives revenues.
Blue Hill provides guidance on 1) the Customer Journey leading to a
new generation of analytic tools, 2) key value propositions associated
with moving to tools such as IBM Cognos Analytics and IBM Watson
Analytics, and 3) recommendations for best practices in maximizing the
value of insightful and predictive analytics for enterprise data.
Published By: Magento
Published Date: Nov 15, 2017
To compete for your customer’s loyalty and share of wallet, you need
to deliver an optimized experience. But to truly grow your business
you need to examine your competitive strategy.
Here are four steps to delivering value to customers, beating your
competition and winning market share:
1. Create Engaging Customer Experiences
2. Scale for Growth
3. Boost Efficiency
4. Empower Innovation
Published By: Microsoft
Published Date: Jul 20, 2018
When you’re in the software
business, your resources can be
spread pretty thin.
You like to stay focused on building great
software, but there are always distractions—
from supporting sales opportunities to
assisting with customer deployments and
troubleshooting existing installations. With
so much time spent maintaining the status
quo, few cycles remain for modernizing your
technology, streamlining internal operations,
delivering new customer value, and
broadening your customer base.
More likely than not, your offerings are based
on an on-premises approach, forcing you and
your customers to spend considerable time
on essential requirements like infrastructure,
scalability, availability, and security. Today, you
still must deliver on those essentials, but the
solutions you’re building—or, more accurately,
the solutions you want to be building—need to
do a lot more: support millions of users, span
the globe, make sense of petabytes of data,
and wow users in new ways.
At the same time, y
Published By: Microsoft
Published Date: Jul 20, 2018
Imagine having a relationship with
each of your customers that’s built
If every one of your connections turned to you for help
in solving their greatest challenges at every stage of the
sales journey, what would that do to your bottom line?
If you could provide every new prospect with relevant,
useful insights that would make them more successful,
how would your sales goals change?
A new model is emerging in the sales landscape. The entire
process looks vastly different than it did just a few years
ago. Although that’s due in part to constantly evolving tools
and technologies, the greater difference is in the mindsets
of buyers. Understanding that mindset and catering to it is
what catapults a successful seller into rock-star seller status.
While this shift brings new possibilities, every stage of
the selling process is also rife with new challenges. Greater
access means more noise. Countless resources make it
difficult to bring real value. These are just a few of the
Many of your customers prefer doing business with you online. They go to your Web sites to learn about your products and services, to find products and/or services that address their needs, to configure and price the products and/or service s that they’d like to buy, and to purchase those products and/or services. They also set up and manage accounts with you. When those customers are consumers, we call these activities B2C (business to consumer) ecommerce.
You probably know Stratus Technologies' fault-tolerant ftServer systems and services for delivering uptime of nearly 99.9999% for the world's most essential applications. What you might not know is how effectively - and how simply - our mission-critical Support Services let your enterprise protect this industry-leading availability.
Our focus on preventing downtime and data loss brings you much more than basic break-fix support. If you're used to average server support, get ready to experience meaningful differences.
One example: It's not uncommon for Stratus Support Services to identify problems before our customers do. Stellar satisfaction ratings of 96% or higher show the value our clients place in these services.
94% of IT professionals consider it valuable to manage data based upon the business value of it. Yet only 32% are doing it - because it's hard. Are you looking to be a part of the 32% without the difficulties?
There is a substantial gap between those who want to use data to its full potential and those that are actually doing so. Storage systems have never been designed with the end-goal to help customers prioritize their data based on their own priorities and the value of that data.
Narrowing that gap may not be as hard or expensive as many companies think. Solving these challenges was one of the founding principles around NexGen's Hybrid Flash Array.
Download now and learn how IT professionals can use NexGen storage architecture and software to simplify data priority assignment and management process.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.