The IBM X-Force research and development team collects, analyzes and distributes threat intelligence to IBM customers - and uses it to enrich the IBM Security portfolio - so users can leverage in-depth knowledge and understanding of threats to bring business value to their organizations.
"Five high-value uses for big data: IBM has conducted surveys, studied analysts’ findings, talked with more than 300 customers and prospects and implemented hundreds of big data solutions. As a result, it has identified five high-value use cases that enable organizations to gain new value from big data."
Customer engagement has emerged as the most critical
competitive factor in the current environment. Fueled
by widespread mobile access and constant social
connectedness, customers are demanding that every
interaction, across every channel, be simple, streamlined
High expectations mean high stakes. When options
abound and patience is low, customers don’t stick around.
Companies need to get it right the first time.
This new customer-centric standard and the ability to
connect directly with customers is fueling a depth and
breadth of enterprise reinvention. Ensuring that every
customer experience across every conceivable channel
delights and adds value calls for a Smarter Process approach
and a new perspective on business process management.
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
Customer service is, was and always will be a top priority for companies.
But today’s digital age has given rise to a new kind of customer with far different expectations — making customer service more complex than ever.
Here’s the good news: By aligning People, Process & Technology (PPT), you can not only meet these new expectations, but exceed them by providing a more personalized and proactive customer experience.
In this ePaper, you’ll learn how order processing automation helps you:
• Create a more engaged, empowered staff
• Eliminate low-value tasks like data entry
• Provide 100% visibility into every order processed
In a volatile and hyper-competitive market, delivering exceptional multichannel customer service consistently is essential. But delivering world-class service on tight budgets and to even tighter deadlines is a tough challenge for even the largest organizations. That’s why so many of the world’s most successful organizations choose to deliver customer service in the cloud. This eBook is a short introduction on how IT helps drive value for the business through cloud-based customer service solutions.
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
Published By: ForgeRock
Published Date: Sep 02, 2014
Watch this Gigaom Research On-Demand Webinar ; we will examine the immediate need to extend identity to customer audiences, the risks of doing so using legacy software, and the most effective path businesses can take to build for the future while recognizing value today.
Virtualization caused a major cultural shift in IT. By enabling physical assets to be better utilized, IT teams realized that they could deliver systems to their customers in a more timely manner, thereby delivering better value. In this webinar you will learn what is NetOps and how is it different from DevOps.
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays.
Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
Published By: InReality
Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear…
A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
Published By: Optimizely
Published Date: Nov 05, 2015
Statistics are the underpinning of how Optimizely’s customers use data to make decisions. We use experiments to understand how changes we make affect the performance of our online experiences. To do this, we need a framework for evaluating how likely those changes are to have an impact, positive or negative, on a business over time.
To run great experiments, investing in an understanding of statistics is one of the most important skills you can develop. Statistics provide inference on your results and help to determine whether you have a winning variation. Using statistical values to decide leads to stable, replicable results you can bet your business on. Lack of understanding can lead to errors and
unreliable outcomes from your experiments.
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ study to examine the potential return on investment (ROI) businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks
associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations (with 150 to 2,000 users) about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business (formerly Lync), SharePoint, Yammer, and OneDrive.
Our research found that a sample composite organization (which switched from an on-premises 2010 version solution to Office 365) had total present value benefits of $3.4 million versus total present value costs of $1.3 million, resulting in a net present value (NPV) of $2.1 million.
Published By: CrowdTwist
Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights
and proper incentives to demonstrate your knowledge about
consumers and their value to your brand. This whitepaper offers
key strategies to help you keep the customers you have.
"IBM invites you to join us for an expert presentation and discussion of the methods and tools available to help Lean Six Sigma teams drive increased levels of efficiency, effectiveness and quality. This webcast will focus on how Lean Six Sigma teams can use collaboration tools to:
Increase process efficiency and reduce waste
Improve process quality and reduce variance
Listen to the 'voice of the customer' to drive process improvement
IBM Blueworks Live is a process modeling tool used by Lean Six Sigma teams to improve business performance and deliver greater value to customers and stakeholders."
With 2.5 quintillion bytes of data created every day, it’s getting harder to separate the signals from the noise and discern the insights from the hindsight. Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth.
Research shows that today’s business goals are centered on reducing costs, strengthening customer relationships and improving financial management. The biggest challenges to achieving these goals are lack of skills and investment funds, and inadequate linkages between the IT environment and how business processes are managed. Read this analyst report to see why enterprises are turning to managed services to help overcome these challenges so that they can optimize the value of their IT investments and achieve their corporate objectives.
To build a great mobile app, you need the right skills, tools, and support. That’s why many companies are turning to integrated and collaborative mobile application development environments that let them meet business needs and exceed customer expectations.
Although cloud is recognized as a technological change, its potential for driving business innovation remains untapped. Cloud computing can have an impact on operations, customer relationships and industry value chains. Read this executive report to discover how the cloud can open the door to more efficient, responsive and innovative ways of doing business.
Banks have always benefited from customer information based on account activity and segmentation. With the advent of big data technologies, banks can understand their customers in greater depth and predict their needs by analyzing all available customer information.
Social communities transform customer engagement and provide an innovative way for organizations to extend their reach and provide higher value support for their customers, partners, and employees. If your organization seeks to gain insights from your customers and help them get the most out of your products and services, these case studies, ideas, and best practices will provide you with some actionable encouragement.
In this white paper, the experiences of four Citrix customers illustrate key use cases for Citrix XenMobile, the most complete enterprise mobility management solution, and the business value it delivers.
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.