Published By: InReality
Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear…
A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
Published By: Optimizely
Published Date: Nov 05, 2015
Statistics are the underpinning of how Optimizely’s customers use data to make decisions. We use experiments to understand how changes we make affect the performance of our online experiences. To do this, we need a framework for evaluating how likely those changes are to have an impact, positive or negative, on a business over time.
To run great experiments, investing in an understanding of statistics is one of the most important skills you can develop. Statistics provide inference on your results and help to determine whether you have a winning variation. Using statistical values to decide leads to stable, replicable results you can bet your business on. Lack of understanding can lead to errors and
unreliable outcomes from your experiments.
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ study to examine the potential return on investment (ROI) businesses can receive through the deployment of Office 365. To better understand the benefits, costs, and risks
associated with an Office 365 implementation, we interviewed four existing customers and surveyed 72 midsized organizations (with 150 to 2,000 users) about the use of Microsoft business products the SaaS platform, including Office Professional Plus, Exchange, Skype for Business (formerly Lync), SharePoint, Yammer, and OneDrive.
Our research found that a sample composite organization (which switched from an on-premises 2010 version solution to Office 365) had total present value benefits of $3.4 million versus total present value costs of $1.3 million, resulting in a net present value (NPV) of $2.1 million.
Published By: CrowdTwist
Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights
and proper incentives to demonstrate your knowledge about
consumers and their value to your brand. This whitepaper offers
key strategies to help you keep the customers you have.
"IBM invites you to join us for an expert presentation and discussion of the methods and tools available to help Lean Six Sigma teams drive increased levels of efficiency, effectiveness and quality. This webcast will focus on how Lean Six Sigma teams can use collaboration tools to:
Increase process efficiency and reduce waste
Improve process quality and reduce variance
Listen to the 'voice of the customer' to drive process improvement
IBM Blueworks Live is a process modeling tool used by Lean Six Sigma teams to improve business performance and deliver greater value to customers and stakeholders."
With 2.5 quintillion bytes of data created every day, it’s getting harder to separate the signals from the noise and discern the insights from the hindsight. Discover 10 key trends that will shape marketing in 2017 and get ideas for deepening customer connections, growing brand value and fueling strategic growth.
Research shows that today’s business goals are centered on reducing costs, strengthening customer relationships and improving financial management. The biggest challenges to achieving these goals are lack of skills and investment funds, and inadequate linkages between the IT environment and how business processes are managed. Read this analyst report to see why enterprises are turning to managed services to help overcome these challenges so that they can optimize the value of their IT investments and achieve their corporate objectives.
To build a great mobile app, you need the right skills, tools, and support. That’s why many companies are turning to integrated and collaborative mobile application development environments that let them meet business needs and exceed customer expectations.
Although cloud is recognized as a technological change, its potential for driving business innovation remains untapped. Cloud computing can have an impact on operations, customer relationships and industry value chains. Read this executive report to discover how the cloud can open the door to more efficient, responsive and innovative ways of doing business.
Banks have always benefited from customer information based on account activity and segmentation. With the advent of big data technologies, banks can understand their customers in greater depth and predict their needs by analyzing all available customer information.
Social communities transform customer engagement and provide an innovative way for organizations to extend their reach and provide higher value support for their customers, partners, and employees. If your organization seeks to gain insights from your customers and help them get the most out of your products and services, these case studies, ideas, and best practices will provide you with some actionable encouragement.
In this white paper, the experiences of four Citrix customers illustrate key use cases for Citrix XenMobile, the most complete enterprise mobility management solution, and the business value it delivers.
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
Published By: SugarCRM
Published Date: Jul 27, 2015
CRM is a critical tool for organizations looking to build extraordinary customer relationships. However, if the CRM system is only deployed to a single department its full value may not be achieved. Learn six tips for optimizing your CRM deployment in this informative whitepaper
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off.
Whether your shop is real, virtual, or a combination of the two,
the more complete your customer vision, the greater the value
you can provide to them and the greater value they will deliver
to your bottom line.
In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off.
Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
In a volatile and hyper-competitive market, delivering exceptional multichannel customer service consistently is essential. But delivering world-class service on tight budgets and to even tighter deadlines is a tough challenge for even the largest organizations. That’s why so many of the world’s most successful organizations choose to deliver customer service in the cloud. This eBook is a short introduction on how IT helps drive value for the business through cloud-based customer service solutions.
This paper is the outcome of a series of in-depth interviews ESG analysts performed with senior IT professionals in various industries. The objective was to determine the direct and indirect value customers derive from using HP Converged Storage solutions to address their primary storage needs, and more specifically their returns on information—such as gaining more value from corporate data for better decisions; infrastructure—in the form of lowering costs and increasing infrastructure agility; and individuals—including time savings and reduced management complexity.
This paper is the outcome of a series of in-depth interviews ESG analysts performed with senior IT professionals in various industries. The objective was to determine the direct and indirect value customers derive from using HP backup, recovery, and archive solutions for information and more specifically their returns on: information—such as gaining more value from corporate data for better decisions; infrastructure—in the form of lowering costs and increasing infrastructure agility; and individuals—including time savings and reduced management complexity.
HP Just Right IT solutions address the networking needs of the SMB customer, no matter size or maturity level. HP OfficeConnect small business solutions provide plug-and-play wired and wireless switches with advanced features that support the needs of your growing business. HP Networking mid-market solutions, based on the HP FlexNetwork architecture, support wired and wireless networking, cloud computing, and rich-media traffic. HP also offers comprehensive network Support Services to help manage your network, mitigate risks and downtime, and increase the business value of your technology. Find out more.
Published By: SmartFocus
Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity.
Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized.
Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors.
Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper.
• Key touchpoints along the customer journey
• Strategies for driving integration between departments
• Examples and insights from leading companies
Published By: CrowdTwist
Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
Published By: CrowdTwist
Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them.
Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning.
With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
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