The first-ever Global Digital Transformation Benefits Report is here. The report analyzes 230 customer stories and 330 data points to provide concrete evidence on digitization's disruptive potential. It examines how digital transformation has driven CapEx and OpEx savings, sustainability initiatives, equipment uptime, and other key business goals. It also includes stories from 34 of our customers, including how:
• Tata Power, an Indian power company, cut power restoration times from hours to seconds.
• New Belgium Brewing, a US beer company, cut downtime by 50%.
• Vitens, a Dutch water utility, shrank deployment times by 65%.
Today's energy, environment, and utility companies face an unfamiliar landscape in which they must integrate alternative energies, expand situational awareness across the system, and deepen their relationships with customers-all while continuing to deliver reliable, safe, and affordable electricity, gas and water to everyone.By combining predictive analytics with IoT, cloud and mobile technologies, utilities companies can Lower costs, improve operational efficiency and increase equipment reliability.
Delivering personalized customer experience remains the top business challenge for communications
service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP
IT executives interviewed identify delivering personalized customer experience as one of their three
most important business challenges for the next 18 months. This trend emphasizes the high priority
CSPs place on how customer relationships are managed. However, several factors have an impact on
CSPs' ability to identify and then deliver customers' core needs. These include understanding the data
sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the
right expertise to mine the data sets.
"Use Watson Marketing capabilities to discover insights previously unknown, and use them to create new business models and revenue streams.
Download the white paper to discover how you can better target and engage with customers."
If a retailer views “Buy Online, Pickup In-Store” as purely e-commerce, they’re losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand.
To get the most out of BOPIS, retailers should ask themselves a few important questions.
Databases represent the backbone of most organizations. And Oracle databases in particular have become the mainstream data repository for most mission-critical environments. Some of the largest companies and organizations in the world rely on Oracle databases to store their most important data. The biggest challenge organizations face relative to an Oracle database is to maintain these databases at optimum performance and reliability without breaking the bank. This paper discusses the storage capabilities customers should consider when choosing storage to support an Oracle database environment.
2017 and 2018 were not easy years to be a CIO or CISO, and 2019 isn’t showing any signs of being easier. With so many career-ending-level data breaches in 2017 (e.g., Equifax, Uber, Yahoo, to name a few) and with the stronger regulatory requirements worldwide, CIOs/CISOs have a corporate responsibility to rethink their approach to data security. Regulatory compliance aside, companies have a responsibility to their customers and shareholders to protect data, and minimize its exposure not only to external attackers but also to employees. The most common method of data breach in 2017 was a phishing email sent to a company’s internal employees (See 2017 Data Breach Investigation Report), This makes employees unwillingly complicit in the data breach. Over 80% of successful cyberattacks have a critical human element that enabled them. The average employee who opens the innocent-looking attachment or link, is unintentionally jeopardizing a company’s data. While there is no 100% protection, th
Published By: Uberflip
Published Date: Jun 11, 2019
B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their
organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating
exponentially more content in an effort to reach and influence their buyers. But even with this
proliferation of content, marketers everywhere still struggle to leverage their content to win and retain
In this January 2019 report from Forrester, you’ll learn how leading technology companies must engage their customers consistently while learning from their changing needs. To make this happen, IT leaders must offer technical platforms that enable agility and end-to-end integration. This report will show you:
• Why tech leaders must embrace technology that engages and adapts with customers
• The importance of building tech platforms that deliver speed and flexibility
• How to automate and scale Zero Trust security throughout your environments
Revised Payment Services Directive (PSD2) is the European Commission (EC) and the European Banking Authority’s (EBA) newest regulatory directive to ensure customer security in the payments space, is upon us. In order to comply with these new regulations, you first need to ensure you have a good understanding of what they are, why they exist and how they will affect your organization’s business strategy moving forward.
Don’t let the potential business impact of PSD2 hang over your head. PSD2 can actually be a catalyst for your digital= transformation. With the right solution, you can provide a more secure, better user experience for your customers. If you are able to capitalize on PSD2 and implement a forward-thinking strategy, you can ultimately differentiate your brand from emerging competition — like neobanks, fintechs and wallet providers — and retain customer trust and loyalty.
The fight for customer attention is a daily struggle, but it doesn’t have to be. With a data management platform (DMP), you can be confident that the experiences you deliver are the ones your customers want and expect.
o What a DMP can do for you
o The three functions of a DMP
o How Adobe Audience Manager can help
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting.
At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool.
But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
Email marketing still work really well. But the world of email is changing. The inbox is fragmented like never before. Messages have to be more relevant, delivered at the right time, and still be considered important enough to read. If any of the signs in this piece sound familiar, it may be time for your organization to put a plan in place to move from ‘sending emails’ to developing a marketing automation program that meets the needs of your customers better.
Today, it’s possible for you to reach everyone from new leads to current customers — with relevant messaging customized to match their needs. Marketing automation allows you to react quickly to the actions that your diverse audience makes when interacting with your brand. It can also help you gain more sales-qualified leads, shorten the sales cycles, drive conversion and sales, and, best of all, measure your efforts.
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Published By: Sitecore
Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
To improve performance and enhance customer satisfaction, you need to understand your customers. Every year, Zebra commissions a global shopper survey to help retailers capture their performance edge through deeper insight into their shoppers.
Zebra’s 2019 Shopper Vision Study surveyed approximately 5,000 shoppers, 1,000 retail associates and nearly 500 retail decision makers around the world. Discover the current shopper preferences, retail technology trends and differing perceptions of preferences between retailers and shoppers that will help your operations be more effective.
Of course you want to ensure your customers have a good experience, that
you’re creating brand loyalists and building a positive reputation along the
way, but most importantly, you want to impact your bottom line.
That’s where advocacy marketing comes in. Advocacy marketing is
harnessing the voices of your brand’s fans and leveraging them to increase
sales. Also known as word-of-mouth marketing, advocacy marketing is
using happy customers to promote your business — and sell more
Published By: StrongMail
Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.