For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources.
Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.
First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.
In this Constellation Research report, Principal Analyst Doug Henschen examines how Indiana manufacturer Steel Dynamics cut skyrocketing healthcare costs by turning their employees into informed healthcare consumers, saving millions.
In this report by Forrester Research, find out what 120 executives in the US with influence and decision-making responsibility regarding healthcare management do to manage costs and increase employee engagement.
In this white paper you will get an overview of:
The changing QSR technology landscape
Cut-the-Wire solutions for ease-of-management
Managing IT costs via the cloud
A customer success story: Raising Cane’s Chicken Fingers
Published By: Dell EMC
Published Date: Feb 23, 2017
Enterprises of all sizes are undergoing massive data center modernization initiatives. They are looking to use technology to cut costs and drive competitive advantage. At the core of many of these transformations is an effort to reengineer IT delivery models to enable cloudlike flexibility of resources, and reduce both capital expenditures and operational overhead. That is giving rise to the private cloud movement. Indeed, private cloud adoption is accelerating and maturing. IT organizations are looking to the private cloud for the elasticity it can provide to add or remove resources as required. In fact, ESG research reveals that more than three-quarters of organizations would classify their private cloud deployment as either an advanced internal cloud or a basic internal cloud. Those organizations that have virtualized at least half of their production applications are more than twice as likely as their more physical infrastructure-dependent counterparts to categorize their environme
IBM LinuxONE servers are effective in-house Linux cloud server platforms that counter these myths and can provide IT executives with an alternative Linux infrastructure solution that will help organizations contain costs, become more competitive, and assist with a transformation to a least-cost consumption-based usage model.
SAP workloads represent the backbone of your business, supporting critical systems and processes across organizations: inventory planning, HR, payroll, sales, and more. Learn how running SAP on AWS cuts costs, improves performance, and ensures the reliability and compliance scalable companies need.
Most companies would love to move enterprise applications
to the public cloud and cut the costs, complexities,
and limitations of current infrastructure.
Major public cloud providers, such as Amazon Web Services (AWS),
Microsoft Azure, and Google Cloud have done well in enabling
web, mobile, and content applications in the cloud. These are
cloud-native applications designed to use cloud “object” storage,
and object storage is very popular for use cases such as backup
and disaster recovery. However, enterprise applications typically
require “block” storage. Although native cloud block storage
exists, it has several shortcomings, particularly around reliability,
durability, and lack of data mobility. So, enterprise applications
have largely stayed on-premises or in private clouds.
Now there’s an innovative new way to move enterprise applications
to the public cloud while actually reducing risks and tradeoffs.
It’s called multicloud storage, and it’s an insanely simple,
reliable, secure w
Forrester Consulting was commissioned to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Cylance's advanced threat protection solution, CylancePROTECT®, and its deployment and configuration services, ThreatZero™. The study aims to provide readers with a framework to evaluate the potential financial impact of CylancePROTECT and ThreatZero on their organizations, which will improve customer success with advanced cybersecurity and antivirus protection solutions. To better understand the benefits, costs, and risks associated with an investment in Cylance, Forrester interviewed the Chief Information Security Officer for a Large State County Government, who has used the solutions for over a year. Cylance provides a new-generation, predictive, cybersecurity, and malware prevention solution that leverages artificial intelligence to prevent malware from executing on endpoints in real time. This is usually implemented with ThreatZero, which is a continuous professional service program rendered by Cylance for users of CylancePROTECT. ThreatZero guides through the planning, implementation, integration, and ongoing optimization of the solution. This often includes end user education, training, and support to totally eliminate endpoint threats and incidents. With CylancePROTECT and ThreatZero, the organization was able to reduce security breaches to almost zero, catching malware before it ever gained access to public records. Relative to their previous endpoint protection, this significantly reduced costs from remediation/reimaging and incidence response. Additionally, IT and security employees’ productivity were boosted. Read more in the full TEI report.
Intel's factories rely on thousands of PCs for manufacturing automation; keeping these PCs up and running can prevent expensive downtime. To manage these systems, Intel IT is using the Intel vPro platform's hardware- based feature, Intel Active Management Technology (Intel AMT), to help reduce production downtime caused by PC incidents by 87.5 percent.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.