Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights.
HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.
From stolen consumer data to sensitive data leaks, it seems that no one’s data has been safe in recent years. For numerous reasons, like misconfigured storage repositories and unpatched vulnerabilities, this trend is likely to continue. The integration of digital technology into all areas of business has resulted in more of our data being stored on computers and websites targeted by hackers, which has significantly increased the number of data breaches as well as organizations’ vulnerability to malware attacks. For example, the Equifax breach impacted 145 MM consumers, and with more employees working remotely on a wide range of devices, the threat landscape has expanded.
The meteoric rise of the public cloud has compounded this issue, as data security requires new knowledge and skill sets in short supply, often leading to misconfigured and insecure solutions. Companies need to adopt the approach that every piece of data in their possession, on-premises or in the cloud, must be encryp
Delivering personalized customer experience remains the top business challenge for communications
service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP
IT executives interviewed identify delivering personalized customer experience as one of their three
most important business challenges for the next 18 months. This trend emphasizes the high priority
CSPs place on how customer relationships are managed. However, several factors have an impact on
CSPs' ability to identify and then deliver customers' core needs. These include understanding the data
sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the
right expertise to mine the data sets.
The data maturity curve
As companies invest more and more in data access and
organization, business leaders seek ways to extract more
business value from their organization’s data.
92 percent of business leaders say that to compete in the future,
their organization must be able to exploit information much more
quickly than it can today.1
Chief Information Officers (CIO) need solutions that will allow
them to evolve their organization’s approach to data and drive real
value with strategic decisions. This journey can be depicted in
a data maturity curve.
This report describes the results from a groundbreaking
global study by Thycotic that reveals major risk and
compliance gaps in how organizations manage and secure
their privileged accounts and access to sensitive systems,
infrastructure and data. The 2018 Global State of Privileged
Access Management (PAM) Risk & Compliance report
highlights where many organizations are failing to fully
put security controls in place to protect their most critical
A&BI platforms are evolving beyond data visualization and dashboards to encompass augmented and advanced analytics. Data and analytics leaders should enable a broader set of users with new expanded capabilities to increase the business impact of their investments.
The role of FP&A professionals during the first two weeks of the month entails rushing for month closure, gathering data sets, reports, and scrutinizing, processing and analyzing data in Excel workbooks in discussion with the top management. Increasing revenues, optimizing costs, and aligning with the overall business strategy are a few familiar goals laid down for financial planning and analysis (FP&A) professionals. These goals trickle down from finance leaders who are under constant pressure to provide accurate and timely reporting and analysis to support effective decision making. Read on to know how can digitizing FP&A help the finance team to make more robust decisions and be a key part of the finance transformation.
Effective workload automation that provides complete management level visibility into real-time events impacting the delivery of IT services is needed by the data center more than ever before. The traditional job scheduling approach, with an uncoordinated set of tools that often requires reactive manual intervention to minimize service disruptions, is failing more than ever due to todays complex world of IT with its multiple platforms, applications and virtualized resources.
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
Published By: Extensis
Published Date: Jun 08, 2010
Metadata Management is the process of ensuring that all metadata associated with a digital asset is captured, organized, stored and made available for use by and within other applications. Metadata Management begins at the moment the digital asset is created by an application or captured by digital imaging.
In the digital economy, data is becoming more interconnected every day. The volume of highly-connected data is growing rapidly, while also becoming a highly-valued corporate asset. By exploring relationships among people, processes and things, new business opportunities emerge, helping grow your business's competitive advantage.
Bandwidth. Speed. Throughput. These terms are not interchangeable. They are
interrelated concepts in data networking that help measure capacity, the time
it takes to get from one point to the next and the actual amount of data
you’re receiving, respectively.
When you buy an Internet connection from Spectrum Enterprise, you’re buying
a pipe between your office and the Internet with a set capacity, whether it is
25 Mbps, 10 Gbps, or any increment in between. However, the bandwidth we
provide does not tell the whole story; it is the throughput of the entire system
that matters. Throughput is affected by obstacles, overhead and latency,
meaning the throughput of the system will never equal the bandwidth of your
The good news is that an Internet connection from Spectrum Enterprise is
engineered to ensure you receive the capacity you purchase; we proactively
monitor your bandwidth to ensure problems are dealt with promptly, and
we are your advocates across the Internet w
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge.
At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data.
HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
Oracle Autonomous Data Warehouse Cloud is more than just a new way to store and analyze data; it’s a whole new approach to getting more value from your data.
Market leaders in every industry depend on analytics to reach new customers, streamline business processes, and gain a competitive edge. Data warehouses remain at the heart of these business intelligence (BI) initiatives, but traditional data-warehouse projects are complex undertakings that take months or even years to deliver results.
Relying on a cloud provider accelerates the process of provisioning data-warehouse infrastructure, but in most cases database administrators (DBAs) still have to install and manage the database platform, then work with the line-of-business leaders to build the data model and analytics. Once the warehouse is deployed—either on premises or in the cloud—they face an endless cycle of tuning, securing, scaling, and maintaining these analytic assets.
Oracle has a better way. Download this whitepaper to f
Data is one of the most valuable assets in your enterprise. Ensuring that your data is protected, should the worst possible scenario occur, is vital. However, no single data protection tool can offer complete peace of mind.
Use the right tools for each job but manage them from one place. Read this white paper to see how Hitachi Vantara takes a unified approach to modern data protection and simplifies data protection.
In a perfect world, downtime would be a thing of the past, however, as organizations continue their digital transformation journeys, more data assets are being created—generating, in turn, higher availability demands. Delivering on availability service levels is not just a technical responsibility, but also a business imperative extending well beyond IT. The consequences of failing to meet service levels can be dire and costly. Read this white paper to learn how the right tools can minimize downtime.
If your business is like most, you are grappling with data storage. In an annual Frost & Sullivan survey of IT decision-makers, storage growth has been listed among top data center challenges for the past five years.2 With businesses collecting, replicating, and storing exponentially more data than ever before, simply acquiring sufficient storage capacity is a problem.
Even more challenging is that businesses expect more from their stored data. Data is now recognized as a precious corporate asset and competitive differentiator: spawning new business models, new revenue streams, greater intelligence, streamlined operations, and lower costs. Booming market trends such as Internet of Things and Big Data analytics are generating new opportunities faster than IT organizations can prepare for them.
In-memory technology—in which entire datasets are pre-loaded into a computer’s random access memory, alleviating the need for shuttling data between memory and disk storage every time a query is initiated—has actually been around for a number of years. However, with the onset of big data, as well as an insatiable thirst for analytics, the industry is taking a second look at this promising approach to speeding up data processing.
As businesses plunge into the digital future, no asset will have a greater impact on success than data. The ability to collect, harness, analyze, protect, and manage data will determine which businesses disrupt their industries, and which are disrupted; which businesses thrive, and which disappear. But traditional storage solutions are not designed to optimally handle such a critical business asset. Instead, businesses need to adopt an all-flash data center.
In their new role as strategic business enablers, IT leaders have the responsibility to ensure that their businesses are protected, by investing in flexible, future-proof flash storage solutions. The right flash solution can deliver on critical business needs for agility, rapid growth, speed-to-market, data protection, application performance, and cost-effectiveness—while minimizing the maintenance and administration burden.
Data is a driver of growth and change that is quickly becoming the world's most valuable resource. As such, finance leaders face increased pressure to value data as an asset on their balance sheets and use it to drive business strategy. To capitalize on the power of data, learn how to pinpoint where you are today. what steps you can take to reach your goals and how to measure success.
In the age of the customer, businesses realize the need to take their big data insights further than they have before, in order to win, serve, and retain their customers. Today’s modern company has more data than ever before and is now looking to derive insights from the data that will help propel it forward. As firms move data analytics to the cloud, there is a new set of challenges and barriers to overcome, but with the help of insights-platforms-as-a-service, companies will be able to innovate with data and drive business forward.
Published By: Dell EMC
Published Date: Nov 08, 2016
Dell EMC Unity, powered by Intel® Xeon® processors, delivers the ultimate in All-Flash storage simplicity and value to speed deployment, streamline management and seamlessly extend the data storage to the cloud.
Unity’s All-Flash platform is simple, modern, exible, and aordable—easy to setup and manage, optimized SSD performance and eciency, includes multiple deployment options, and comes with cloud-enabled storage management to keep you connected.
Published By: Freshdesk
Published Date: Aug 15, 2016
When 76% of consumers say they view customer service as the true test of how much a company values them, you have to make sure that your strategy, and tool, are top notch. Here's a collection of best practices, drawn from our conversations with customers, to help you improve your agents' productivity and win customer love.
In this whitepaper, we detail how you can
- Provide your agents with complete context by pulling data from your third party systems into your helpdesk
- Reduce ticket volume and help customers help themselves by setting up a knowledge base
- Automatically assign tickets to the right team with ease thus reducing your agent's workload and many more!
In today’s dynamic business environment where applications and data are accessed outside of traditional corporate boundaries, IT must embrace the needs of both the business and an ever present mobile workforce. Download this asset to learn more about working to support initiatives that keep the business agile and growing, and employees productive.
Sponsored by: HPE and Intel®
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