It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distract from the elements needed for day-to-day and long-term strategic success of a DMP.
Whether you’re looking to invest in a DMP for the first time or want to switch to a new provider, there are a few crucial factors to consider before signing on the dotted line.
Key functionality, architecture, and partnership dynamics are all important factors, but they rarely surface until your team is hands-on and using the platform. Once you dig in, it can quickly become apparent that a shiny interface and smart storytelling are a distraction from what really matters—at this point, it’s often too late.
Avoid buyer’s remorse by considering these seven facets of all DMP providers before making your decision.
Business decision making is undergoing a data-infused renaissance.
Organizations are tired of the limitations of spreadsheets and
dealing with long IT business intelligence (BI) development cycles
just to gain access to the data they need now. Fortunately, with
the advent of visual analytics and discovery tools (many offered
in the cloud), the journey to data insight is getting simpler and
faster. Rather than trying to divine meaning from a group of
predefined reports or simple static dashboards, visual analytics
helps users gain insights from data more quickly using intuitive data
visualization. Increasingly, visual analytics tools provide easy-touse
data preparation features for better data access. They support
collaboration, mashups, and storytelling.
TDWI Research sees growing interest in applying more modern,
up-to-date tools for working with data.
"Today’s business users want to use all types of data to create compelling, shareable visualizations. But charts and graphs alone may not convey all the information, especially when they are part of a complex series. An audience can best understand analytic results when those results tell a story that connects all the pieces together. The right visuals can also reinforce the lessons buried in the data.
Stories are powerful mechanism to communicate with people. Stories stick and make insights actionable, so it goes without saying that storytelling is a very powerful (soft) skill. In this webinar, you'll learn how to effectively apply storytelling best practices to get your message across. Especially in the world of BI, it is getting more and more important to effectively communicate business results.
Watch this webinar to learn how to use IBM Cognos Analytics to:
· Create the important elements of a good story
· Put the data in context
· Select the best type of ch
Five years ago in a Harvard Business Review article on how companies leveraged
HR analytics for competitive advantage, my co-authors and I found only a small
handful of companies to interview. Today, life is very different. Interest in analytics
and storytelling through data in HR is booming. But, HR as a whole is still
learning how to set up an effective analytics function. That is why I welcome this
report. The first 100 days of any effort is critical to success. Analytics is no
Lead authors of this report and the people they have interviewed have sat in
analytics roles in HR. They’ve learned a lot about what works and what doesn’t.
Here’s an opportunity to learn from those who have already undertaken this
particular journey. They know that to succeed in analytics one needs to:
• Focus on business priorities
• Leverage your analytics through storytelling
• Use analytics to help inform decision making, not as a substitute
• Understand that perfect data isn’t required for a
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