Letís face it: itís competitive out there in the content marketing crowd. You need a strong content strategy to help you stand out.
Building a plan that places webinars at the hub of your marketing is the most sensible approach to spurring growth both now and in the future.
This DemandGen report explores how you can leverage webinars to generate a large and loyal following.
Todayís modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers wonít even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling.
This guide will give you what you need to get your sales team ready to master social selling ó in just 2 minutes a day.
Published By: Genius Inc
Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are:
•More educated about solutions and competition than ever before
•More opportunistic and impulsive in their buying behavior
•More resourceful and connected to other buyers
Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
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