Its time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, well cover how:
Blockchain will become a greater core component of marketing.
Display advertising as we know it will finally die.
Cross-device identification will become a necessary part of omnichannel marketing.
Voice re-emerges as a distinct channel and internet interface.
All marketing will be done in real time.
Published By: Iovation
Published Date: Sep 25, 2009
Online businesses today face a daunting battle in combatting online fraud and abuse. Existing identity-based and credit risk scoring systems are being challenged by fraudsters and fraud rings. They capitalize on cheap identities they use to repeatedly target a business or industry. Using device identification to establish device reputations and expose repeat offenders and fraud rings changes everything.
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