digital marketing

Results 351 - 375 of 607Sort Results By: Published Date | Title | Company Name
Published By: Tealium     Published Date: Jun 15, 2015
Deploying digital marketing vendor ‘tags’ across a global online network can be a daunting task. Learn how Tealium helped Lenovo’s Scott W. Lee solve this complex challenge and increase operational efficiency by 75 percent. With Tealium’s market-leading tag management solution as the core of Lenovo’s global digital marketing operations, Scott’s life is a lot easier and more productive.
Tags : 
tealium, digital marketing, vendor tags, tag management, lenovo
    
Tealium
Published By: Sitecore     Published Date: Jul 29, 2015
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience.
Tags : 
customer service, marketing platforms, wcm, sitecore
    
Sitecore
Published By: Sitecore     Published Date: Feb 26, 2016
This white paper features answers from Sitecore partner agencies to five questions about the mobile digital experience: challenges commonly faced; the best time for planning the mobile experience; what to look for in a dev partner, how to measure success from mobile, and what “mobile” most frequently means to Sitecore partner customers. With verbatim comments and analysis, it’s a helpful guide for IT and marketing leaders who want to mobilize their digital experience.
Tags : 
mobile, communications, mobile management, business practices
    
Sitecore
Published By: Sitecore     Published Date: Mar 03, 2016
By hearing their story, you’ll get the following questions answered: What are key steps to consider when adopting customer-centric business objectives? In what ways has Sitecore been a sustainable platform for Uponor’s digital growth? What methods can you use to develop your organization's digital vision? Start on the road to marketing maturity!
Tags : 
    
Sitecore
Published By: Tealium     Published Date: Dec 15, 2011
Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.
Tags : 
tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation
    
Tealium
Published By: Tealium     Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
Tags : 
tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation
    
Tealium
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
Tags : 
using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing
    
Marketo, INC.
Published By: MarkMonitor®     Published Date: Apr 25, 2013
This white paper offers best practices for protecting your brand-and brand engagement-in social media channels.
Tags : 
social media, account spoofing, brand hijacking, digital marketing, social media marketing, brand protection, brand impersonators
    
MarkMonitor®
Published By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
Tags : 
brand protection, social media, digital marketing, digital content, counterfeiting, digital advertising, brand equity
    
MarkMonitor®
Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
Tags : 
integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse
Published By: White Horse     Published Date: Sep 27, 2010
Identify the global website strategy that makes the most sense for your brand based on a few simple criteria. Clearly articulate what your company's global presence actually is. Understand your company's global organizational structure. How are your web budgets allocated? Once you have this criteria you can begin to determine your evolutionary stage and what the next steps are in creating your global web presence.
Tags : 
website strategy, global website, interactive marketing, digital marketing
    
White Horse
Published By: White Horse     Published Date: Sep 27, 2010
The mobile Web represents a break away opportunity for brand thats invest first. Watch this Webinar to learn how to identify, prioritize and measure mobile iniatives that will advance your market position in 2011.
Tags : 
mobile web, interactive marketing, mobile, digital marketing
    
White Horse
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
Tags : 
    
MoreVisibility
Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
Tags : 
webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence
    
Webtrends
Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
Tags : 
webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing
    
Webtrends
Published By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable knowledge. In this guide to building a healthy agency relationship, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
Tags : 
ppc, agency, ppc agency, search marketing agency, ppc management company, ppc manager, hire an agency, agency relationship
    
Hanapin Marketing
Published By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable expertise. In this guide to choosing and hiring an effective PPC agency, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
Tags : 
ppc, agency, ppc agency, search marketing agency, ppc management company, ppc manager, hire an agency, outsource marketing
    
Hanapin Marketing
Published By: Silverpop     Published Date: Feb 04, 2013
Are you looking for ways to improve the return on your digital marketing campaigns and drive more revenue?
Tags : 
marketing automation, email marketing, best practices, crm, analytics, optimization, testing
    
Silverpop
Published By: Silverpop     Published Date: Mar 07, 2013
It seems as if mobile email has become the new hot topic among digital marketers. While email itself is full of important questions to as, this is only one aspect of an effective multi-screen email marketing strategy. Watch this video to learn more.
Tags : 
mobile email, mobile email marketing, digital marketing, email marketing strategy
    
Silverpop
Published By: BrightEdge     Published Date: Apr 15, 2013
Download this survey for an overview of the priorities and needs of the top search marketers around the globe. With over 500 search algorithm changes in the past year, this survey seeks to offer guidance on how leaders continue to stay ahead in the competitive search marketing industry.
Tags : 
enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment
    
BrightEdge
Published By: ExactTarget     Published Date: May 03, 2013
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an email partner you can trust! See how ExactTarget can help your small business make a huge impact, starting with the same email marketing software that brands like Microsoft and Expedia use.
Tags : 
exacttarget, email marketing, digital marketing, email targeting, email marketing campaigns
    
ExactTarget
Published By: ExactTarget     Published Date: May 03, 2013
Our data-driven digital marketing solutions will help you fuel the customer lifecycle, automate your operations, and improve ROI. Interested in learning more about what ExactTarget can do for you? Take a look at our suite of products.
Tags : 
digital marketing, email marketing, exacttarget, saas, email marketing solutions
    
ExactTarget
Published By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
Tags : 
socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness
    
SocialChorus
Published By: Oracle     Published Date: Jan 16, 2014
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
Tags : 
marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
In this whitepaper, learn how Oracle Social Network: -Drives enterprise collaboration through natural Conversations -Enables purposeful social networking without the noise -Builds cross-enterprise knowledge by integrating conversations with CRM, HCM, and other business applications
Tags : 
marketing mix, social media marketing, marketing channels, digital marketing, internet marketing, marketing strategy
    
Oracle
Start   Previous    8 9 10 11 12 13 14 15 16 17 18 19 20 21 22    Next    End
Search Resource Library      

Add Resources

Get your company's resources in the hands of targeted business professionals.