Research conducted by The Economist Intelligence Unit (EIU), sponsored by Oracle,
provides answers. The results show that a proactive security strategy backed by a fully
engaged C-suite and board of directors reduced the growth of cyber-attacks and
breaches by 53% over comparable firms. These findings were compiled from responses
by 300 firms, across multiple industries, against a range of attack modes and over a
two-year period from February 2014 to January 2016.
The lessons are clear. As cyber-attackers elevate their game, the response must be an
enterprise solution. Only C-suites and boards of directors marshal the authority and
resources to support a truly enterprise-wide approach. In sum, proactive cyber-security
strategies, supported by senior management, can cut vulnerability to cyber-attack in half.
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response.
Currently, video provides advertisers with a versatile medium to
reach the audiences they want, where they want, to put the best
spotlight on their story. But the question remains—what is the
best way to reach your target, and how can you ensure they will
pay attention to your message? Download this whitepaper to find out!
Published By: First Data
Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
Published By: Lucidworks
Published Date: Aug 24, 2016
In reality, we developed search technologies, not primarily as a front-end service but to alleviate the challenges of the back end: our data. Search grew in direct response to data problems. The search story can’t be told without the data story, and high-volume data would be nearly useless without search technology.
Download this eBook to learn more about search technologies.
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies.
Learn how retailers are using mobile attention to collect and activate declared data for:
Qualified lead acquisition and direct response
Relevant remarketing with custom audiences and retargeting
1-to-1 email personalization
Audience building and profiling
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
In January 2016, 141 professionals — directors, CIOs and managers of large, small and mid-sized companies — were surveyed for a comprehensive disaster recovery (DR) survey. The results of this survey reveal some important truths about DR, backup, availability goals, downtime costs, and responses. For instance, did you know the top risk to system availability continues to be human error? This benchmark survey report reviews the challenges and best practices of companies using or looking to implement DR solutions. Read this report to compare your DR experiences with those of your peers.
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics. A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets. DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now. Download this exclusive guide today!
Published By: SPSS Inc.
Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
Published By: Connectus
Published Date: Aug 21, 2009
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
Increasingly, companies are mandating the move to forklift free production floors on the basis of highly visible macro issues like safety improvements, reduced forklift lease and maintenance costs. However, there are many other less visible advantages with direct and secondary benefits that may play an important role in reducing costs and improving customer response.
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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