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Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
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marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3
Published By: Ounce Labs, an IBM Company     Published Date: Dec 29, 2009
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.
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source code vulnerability testing, independent model, centralized model, distributed model, software development life cycle, source code scanning, application security, source code security testing
    
Ounce Labs, an IBM Company
Published By: Campaigner     Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
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campaigner, opt-in, email marketing, emarketing, roi, email, newsletter
    
Campaigner
Published By: Akamai Technologies     Published Date: May 24, 2017
Webanwendungs- und DDoS-Angriffe lassen sich nicht vorhersehen und treffen Unternehmen ohne Vorwarnung. Für die meisten DDoS-Angriffe (Distributed Denial of Service) ist nicht viel Know-how erforderlich. Angreifer können günstig Ressourcen mieten, die auf entsprechenden Seiten leicht zu finden sind. Trotz des geringen Preises führen DDoS-Angriffe zu vielen Problemen: • Betriebsunterbrechung • Verlust vertraulicher Daten • Niedrigere Nutzerproduktivität • Rufschädigung • Beeinträchtigung von Partnerschaften und Kundenbeziehungen • Umsatzverlust Je nach Branche können sich so schnell Schäden von Zehntausenden US-Dollar ergeben – in einigen Fällen geht der Schaden sogar in die Millionen. Nur 2 % der Unternehmen gaben an, ihre Webanwendungen seien in den vergangenen 12 Monaten nicht Opfer eines Angriffs geworden. Bei 98 % war das Gegenteil der Fall.
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Akamai Technologies
Published By: Hewlett Packard Enterprise     Published Date: Mar 26, 2018
Businesses in every sector are increasingly reliant on applications to handle everything from back-end operations to the delivery of new products, services, and customer experiences. That is why infrastructure system availability and the elimination of unplanned downtime are more important than ever before. Recent research has shown that the average cost of an hour of downtime is about half-a-million dollars,1 and this will only increase with the continued digitization of industries.
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Hewlett Packard Enterprise
Published By: Akamai Technologies     Published Date: May 05, 2017
Web application and DDoS attacks hit enterprises without warning or reason. Most Distributed Denial of Service (DDoS) attacks require little skill to launch with attackers can simply rent resources from DDoS-for-hire sites at a low cost.. In comparison, DDoS attacks typically result in: • Operational disruption • Loss of confidential data • Lost user productivity • Reputational harm • Damage to partner and customer relations • Lost revenue Depending on your industry, that could add up to tens of thousands of dollars in damage – and in some cases it could be millions. Only 2% of organizations said their web applications had not been compromised in the past 12 months – 98% said they had.
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ddos, technical support, data security, application security
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Nov 10, 2017
Ponemon Institute surveyed 569 individuals in IT security who are familiar with credential stuffing and are responsible for the security of their companies’ Internet properties. The survey identified key stats about credential stuffing, including the costs organizations incur to prevent damage, and the financial consequences when attackers succeed. According to respondents, these attacks cause costly application downtime, loss of customers, and involvement of IT security that can result in a cost of millions of dollars. The survey highlights the challenges in identifying who is accessing their websites using stolen credentials, as well as the difficulty in preventing and remediating these attacks.
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poneman, credential stuffing, it security, damage mitigation, research report
    
Akamai Technologies
Published By: HPE     Published Date: Dec 23, 2015
Small and midsize businesses face big IT challenges. Are you getting the most out of your IT dollars?
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HPE
Published By: Adobe     Published Date: Mar 26, 2018
For everyone who grew up with Disney movies, the song “When You Wish Upon A Star” triggers an immediate emotional response. The strings, brass, woodwinds, and percussion come together and stir memories and longings. Today, the multibillion-dollar Disney brand harnesses a new kind of orchestration to win customers’ hearts—and it’s something that all of us as marketers can learn from.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe
Published By: Oracle CX     Published Date: Oct 19, 2017
In today’s IT infrastructure, data security can no longer be treated as an afterthought, because billions of dollars are lost each year to computer intrusions and data exposures. This issue is compounded by the aggressive build-out for cloud computing. Big data and machine learning applications that perform tasks such as fraud and intrusion detection, trend detection, and click-stream and social media analysis all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Companies increasingly need to drive the speed of business up, and organizations need to support their customers with real-time data. The task of managing sensitive information while capturing, analyzing, and acting upon massive volumes of data every hour of every day has become critical. These challenges have dramatically changed the way that IT systems are architected, provisioned, and run compared to the past few decades. Most companies
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Oracle CX
Published By: DocuSign UK     Published Date: Nov 06, 2018
"Technology has made it possible for small businesses to reach more customers in new ways, resulting in some of the most high-growth businesses today. This new Age of the Customer brings a world of opportunities, as well as a few challenges. You can reach more potential customers than ever before, but you also have more competition for their attention and dollars. The good news is that in this high-competition, high-reward environment, businesses that are part of the Salesforce ecosystem are at the center of this new economy. Read on to learn more."
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DocuSign UK
Published By: CA Technologies     Published Date: Dec 27, 2011
This whitepaper looks at the need for IT to develop a new model for communicating with the business, how IT dollars are being spent, and how unnecessary IT costs can be avoided.
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ca technologies, technology, applications, costs, business services
    
CA Technologies
Published By: Dell EMC     Published Date: Aug 17, 2017
If your business uses a three-tier architecture with disaggregated servers, storage, and SAN to run applications, you might be considering upgrading to an integrated solution to streamline your business. However, implementing a hyperconverged Dell EMC XC Series cluster powered by Nutanix software is an even more attractive option that can provide over 73 percent greater database performance - an advantage that translates to 50 percent greater database performance per dollar than a traditional integrated solution.
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three-tier architecture, disaggregated servers, integrated solution, hyperconverged infrastructure, database performance
    
Dell EMC
Published By: Rubrik EMEA     Published Date: Jan 04, 2019
Rubrik Cloud Data Management is a single, unified software platform to manage your physical, virtual, and cloud data. With Rubrik, enterprises can drastically simplify their data protection processes, automate workflows, and migrate data to the cloud. The results are powerful: faster recoveries, easier management, no forklift upgrades, and hard dollars saved for other projects. Organizations pursuing cloudfirst policies can use Rubrik to archive to the cloud, create cloud DR capabilities, or perform cloud-native backup. And with Rubrik’s Polaris SaaS platform, it has never been easier to unify data across data centers and clouds, simplifying operations and governance. DATA
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data, cloud, application, management, software, databases, servers, user, sql
    
Rubrik EMEA
Published By: Pega     Published Date: May 24, 2016
The digital service revolution is well underway. For communications service providers (CSPs), it means going beyond traditional voice and data and upgrading their entire digital communications infrastructure. Research shows enterprise-class organizations are allocating heavy dollars towards communications solutions and prefer a single provider for digital services. This is a massive opportunity for CSPs to expand their services, generate more revenue, grow profit and increase market share. However, the majority of enterprises reported not receiving a consistently excellent experience with their most recent service contract. As a result, many switch to new providers. CSPs are losing credibility and the loyalty of their customers because of legacy and traditional systems that constrain their ability to act quickly. Enterprises are looking for CSPs who understand their complex business and can offer a full portfolio of digital services with quality and creativity to meet their needs.
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Pega
Published By: Juniper Networks     Published Date: Oct 20, 2015
In the wake of billion-dollar acquisitions, some industry watchers believe SDN is poised to revolutionize traditional networking, while others claim that it is significantly over-hyped.
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juniper, sdn, networking, software
    
Juniper Networks
Published By: IBM     Published Date: Jul 26, 2017
Every day, torrents of data inundate IT organizations and overwhelm the business managers who must sift through it all to glean insights that help them grow revenues and optimize profits. Yet, after investing hundreds of millions of dollars into new enterprise resource planning (ERP), customer relationship management (CRM), master data management systems (MDM), business intelligence (BI) data warehousing systems or big data environments, many companies are still plagued with disconnected, “dysfunctional” data—a massive, expensive sprawl of disparate silos and unconnected, redundant systems that fail to deliver the desired single view of the business. To meet the business imperative for enterprise integration and stay competitive, companies must manage the increasing variety, volume and velocity of new data pouring into their systems from an ever-expanding number of sources. They need to bring all their corporate data together, deliver it to end users as quickly as possible to maximize
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scalability, data warehousing, resource planning
    
IBM
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
"In today’s IT infrastructure, data security can no longer be treated as an afterthought, because billions of dollars are lost each year to computer intrusions and data exposures. This issue is compounded by the aggressive build-out for cloud computing. Big data and machine learning applications that perform tasks such as fraud and intrusion detection, trend detection, and click-stream and social media analysis all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Companies increasingly need to drive the speed of business up, and organizations need to support their customers with real-time data. The task of managing sensitive information while capturing, analyzing, and acting upon massive volumes of data every hour of every day has become critical.
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Oracle PaaS/IaaS/Hardware
Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
    
BI WORLDWIDE
Published By: CA Technologies     Published Date: Mar 06, 2015
La mobility sta rivoluzionando il mondo di oggi. Entro il 2017 le app mobile supereranno i 268 miliardi di download, generando un fatturato superiore a 77 miliardi di dollari, rendendole di fatto uno degli strumenti informatici più diffusi tra gli utenti di tutto il pianeta.
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CA Technologies
Published By: Datamyx     Published Date: Aug 11, 2016
Here’s what you need to know about prescreening with Deluxe Marketing Services. With prescreening, you’ll be able to identify consumers who match your credit qualifications AND are likely interested in your loan product -- so you can reach out with your best offer. No more wasting campaign dollars on people who are neither qualified nor interested in a loan right now.
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deluxe, prescreening, lending, credit, loan
    
Datamyx
Published By: Okta     Published Date: May 11, 2016
Within 6 months of starting to use Okta, customers on average will connect more than 10 applications for single sign-on. Once single-sign-on is tackled, cloud-first IT organizations can start to tackle the next set of problems. These next challenges are all about how you manage identities across all connected systems, how to determine who has access to what, and how you maintain control over user access. Some of the largest organizations in the world spend millions of dollars building out complex workflow systems to manage these processes. Even then, they depend heavily on manual work to actually get the job done. With Okta, there is a better way to do this, and it’s accessible to organizations of all sizes. Okta Provisioning gives you a foundation for cloud-first IT that brings sanity to your IT processes and enables you to encourage business groups to keep adopting more applications and users to bring the devices of their choice to work. App management, mobility management, and authe
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Okta
Published By: IBM Watson Health     Published Date: Dec 12, 2018
Data analytic solutions help improve the value of health and human services, drive better decision-making and lower costs. See how the right solutions can contribute to millions of dollars saved through fraudulent claims detection, offer insights into the social determinants of health and benefit social programs.
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government, health and human services, artificial intelligence, data, cognitive insights, medicaid, fraud reduction, social program management, healthcare technology
    
IBM Watson Health
Published By: ServiceNow     Published Date: Mar 13, 2019
A major service outage can cost your business millions of dollars. It’s a constant battle to keep critical business services available. A healthy CMDB helps you to prevent outages, identify and respond to outages quickly, and diagnose and fix outages faster. Learn more with this eBook.
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ServiceNow
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