Build.com is a well-established online retailer of home improvement products.
Their sales team was stretched thin, and they needed a way to ensure accurate
records in Salesforce in a way that didn’t hurt overall sales and customer
outreach. While they were initially drawn to Groove for the Salesforce Email Sync,
they soon discovered more ways to turbocharge their sales effort with
personalizable drip campaigns through Flow.
Published By: Campaigner
Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
How much time is your sales team wasting on unqualified leads? With automated scoring and grading your best prospects rise to the top, making it easy for sales representatives to prioritize prospects and take action with targeted follow-up.
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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