IT is in the midst of one of its major transformations. IDC has characterized this paradigm shift as the “third platform,” driven by innovations in cloud, big data, mobility and social technologies. Progressive enterprises are seeking to leverage third-platform technologies to create new business opportunities and competitive differentiation through new products such as Dell EMC PowerEdge Servers powered by Intel® Xeon® Platinum processor and services, new business models and new ways of engaging customers.
IT is in the midst of one of its major transformations. IDC has characterized this paradigm shift as the “third platform,” driven by innovations in cloud, big data, mobility and social technologies. Progressive enterprises are seeking to leverage third-platform technologies to create new business opportunities and competitive differentiation through new products and services, new business models and new ways of engaging customers.
The mobile app has become “the” strategic initiative for all digital organizations attempting to drive business forward. “By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion — making apps one of the most popular computing tools for users across the globe.”1 The app has become more than a simple method of communication. It is the new critical point of engagement, the face of the organization, and quite possibly the difference maker in customers staying or leaving. Getting the “user experience” (or UX) right in the eyes of the consumer is no longer a nice to have but fundamental to achieving success.
As business requirements drive the need for a hybrid cloud strategy, companies must determine how best to run their applications and manage their data—whether in their private data center, near the cloud, or in the cloud. Hyperscale cloud providers offer excellent flexibility by allowing customers to buy raw resources in a consumption model by the hour. NetApp® has released a new way of deploying the cluster Data ONTAP® operating system that runs on hyperscale resources, that when combined with NetApp Private Storage for Cloud, offers customers superior choice in how they manage their cloud storage.
Published By: OracleSMB
Published Date: Jan 04, 2018
Sales drive growing companies, but net-new sales alone do not lead to profitability. New customers are expensive.
To profitably grow, companies must focus on customer retention. And the key to customer retention is for all departments to be invested in the customer experience. The sales group needs to be able to provide service, and the service team needs to be able to sell. Customers demand it, and technology can deliver it.
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge.
The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust.
Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues.
Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
Manufacturers—like those in the retail and communications industries—are seeing modern technology and increased customer expectations drive new business models across the industry.
Industry 4.0 is a common name for the strategy that allows companies to automate and digitize the manufacturing process, as well as keep pace with the demands of today’s customers.
By downloading this Epicor-sponsored content, you’ll learn more about Industry 4.0 and how to apply it to your manufacturing business, including:
• How to deliver on the promise of Industry 4.0
• How to prepare your organization for Industry 4.0
Download the content now, and discover how your manufacturing business can keep pace with today’s trends.
To stay ahead of the competition in a fast-paced, cost-driven cloud services marketplace, LeCloud must innovate new services and revenue streams to retain customers and drive profit. By using future-forward data center solutions from Intel, LeCloud is able to reduce latency in its video transcoding and improve the user experience when streaming new 4K and H.265 real-time video services to millions of customers concurrently.
Published By: Monotype
Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials,
Generation Z is taking over the spotlight and making some
serious waves in the process. Gen Zs are the first true
digital natives, born between the late 1990’s to the mid
2000’s, and only know a world with Internet access, social
media and smartphones.
This “YouTube generation” is tech-savvy and pragmatic,
drives innovation and the way we consume media, and
they’re pushing brands and marketers to catch up in
Like, follow, read, repeat
In an era of massive information (and advertising) overload, the
brand-consumer relationship is a delicate dance. One misstep and
a disgruntled customer will gladly find a new partner. Thanks to a
mobile-first, visually rich, social and digital world, people expect
flexibility, authenticity and consistency in every single interaction with
In order to keep your customers engaged and happy, look to the
emerging behaviours and preferences of Generation Z as a beacon
for what’s to c
Published By: 8x8 Inc.
Published Date: Aug 15, 2017
In our increasingly global economy, it’s no surprise that more and more businesses are taking their contact centers global. This trend may be driven by several factors including entry into new markets and the consequent need to support customers and prospects in multiple regions or an acquisition that suddenly opens new geographies for business. This paper explores how a cloud contact center solution can help address key challenges of deploying a global contact center.
Published By: BrightCove
Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
The traditional drivers of growth are no longer enough. That's why top-performing companies are working with their own customers to find new ways to grow.
Firms will need to co-create new sources of revenue by understanding, leveraging, aligning, and executing together with customers and partners along their value chain.
This Summit Group brief explores what leading companies are doing differently to build profitable relationships, counter commoditization and accelerate growth.
Published By: Quantcast
Published Date: Jul 16, 2013
Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum?
Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found:
New customer segments open thanks to lower adoption and operating costs.
With less complex infrastructure under SaaS, customer TCO drops.
ISV products improve with value-added cloud services and SaaS data capabilities.
Financial predictability improves with recurring revenue model.
New pricing models aligns ISV value to customers’ business needs, driving increased revenue.
Additional, significant operational benefits from switching to a SaaS model.
Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs.
The collection of product usage data increases the speed of product development by 33%. –
Imagine getting into your car and saying, “Take me to work,” and then enjoying an automated
drive as you read the morning news. We are getting very close to that kind of
scenario, and companies like Ford expect to have production vehicles in the latter part
Driverless cars are just one popular example of machine learning. It’s also used in
countless applications such as predicting fraud, identifying terrorists, recommending
the right products to customers at the right time, and correctly identifying medical
symptoms to prescribe appropriate treatments.
The concept of machine learning has been around for decades. What’s new is that
it can now be applied to huge quantities of data. Cheaper data storage, distributed
processing, more powerful computers and new analytical opportunities have dramatically
increased interest in machine learning systems. Other reasons for the increased
momentum include: maturing capabilities with methods and algorithms refactored to
run in memory; the
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers.
But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Download the guide and checklist to learn:
• The steps to launch an employee Advocate Marketing program
• Proven best practices to grow your program
• The recommended timeline and steps to ensure the program drives your goals
IBM MobileFirst is designed to enable organizations turn their interactions into an opportunity to drive return on engagement and investment. IBM combines deep industry expertise with mobile, analytics, cloud, social and security technologies. This can help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and business partners and maintain the integrity of their assets.
Learn why Rocket Fuel's ability to optimize to brand metrics in real time proved to be a significant asset to Buick's online advertising, helping Buick drive consideration among new customers and engage the next generation of loyalists.
Published By: Oracle OMC
Published Date: Nov 30, 2017
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy.
Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150
solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
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