Think targeting ticks customers off? Actually, itís quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 Thatís why targeted and personalized content is more important now than ever before.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.