Build.com is a well-established online retailer of home improvement products.
Their sales team was stretched thin, and they needed a way to ensure accurate
records in Salesforce in a way that didn’t hurt overall sales and customer
outreach. While they were initially drawn to Groove for the Salesforce Email Sync,
they soon discovered more ways to turbocharge their sales effort with
personalizable drip campaigns through Flow.
Published By: Campaigner
Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
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