Published By: Curalate
Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brandís social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. Itís led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that werenít built for commerce.
Thatís made it increasingly complex for brands hoping to meet customersí needs and measure the results of their marketing strategies.
At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
Each season, we at Movable Ink, search our inboxes for the most innovative and inspiring examples of contextual email marketing. Check out the latest Inkredible Five to see the best email marketing campaigns in action. How do you measure up to the Inkredible Five?
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