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Published By: NTT Ltd.     Published Date: Aug 15, 2019
As businesses are driven to digital transformation by changing market forces and customer expectations, many are looking to new technologies, including new infrastructure environments, as enablers. As a result, we are seeing a near-universal appetite for hybrid outcomes as business functions are executed across multiple on-premises and external infrastructure environments in pursuit of agility, cost, performance and other business benefits. Hybrid IT has become a key strategic imperative for a large portion of enterprises, impacting their IT objectives and expectations, and likely leading to new engagements with service provides for help designing, building and operating hybrid environments.
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NTT Ltd.
Published By: Nutanix     Published Date: Aug 22, 2019
Today, companies of all sizes face growing threats from shifting consumer habits, global competitors, and well-funded startups. Digital transformation, cloud computing, and the dynamic nature of global business have changed business expectations, making IT an essential driver of revenue and an ever more critical part of your business. Your IT team is looking for ways to accelerate the adoption of digital technologies to increase customer engagement, streamline business processes, and gain a sustainable competitive advantage.
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Nutanix
Published By: SiteImprove     Published Date: Sep 13, 2019
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
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SiteImprove
Published By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
Innovation requires many ingredients: a great idea, creativity, persistence, the right data, and technology. Governments around the world are taking advantage of the cloud to reduce cost and transform the way they deliver on their mission. The expectations of an increasingly digital citizenry are high, yet all levels of government face budgetary and human resource constraints. Cloud computing (on-demand delivery of IT resources via the Internet with pay-as-you-go pricing) can help government organizations increase innovation, agility, and resiliency, all while reducing costs. This whitepaper provides guidelines that governments can use to break down innovation barriers and achieve a digital transformation that helps them engage and serve citizens.
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Amazon Web Services EMEA
Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
"Use Watson Marketing capabilities to discover insights previously unknown, and use them to create new business models and revenue streams. Download the white paper to discover how you can better target and engage with customers."
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Group M_IBM Q3'19
Published By: Kustomer     Published Date: Aug 27, 2019
The digital age has forever changed customer expectations. By unifying customer data and tracking interactions, Kustomer gives retailers the power to better understand customers and deliver great experiences wherever they happen to engage.
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retail customer service”, “retail customer support”, “retail customer experience”, “customer support”, “customer service”, “customer experience”, “conversational commerce”, “omnichannel support”, “omnichannel customer experience”, “customer relationships”, “customer conversations”
    
Kustomer
Published By: HP Inc.     Published Date: Aug 08, 2019
War is being waged for talent, and the spoils will go to those organizations that arm their recruits with the technology that makes them work more effectively and creatively. Technology is now the primary way that organizations engage with their workforce. According to a Harvard Business Review Analytic Services survey of 677 executives, the overwhelming majority—86%—believe that technology has a greater impact on employee engagement today than it did three years ago, and a similar number say that technology will continue to be a major factor in engaging the workforce in the years ahead.
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HP Inc.
Published By: MeQuilibrium     Published Date: Jul 31, 2019
You get the importance of resilience, but does your leadership? In this white paper, you’ll learn how to build a business case that addresses five common objections the C-suite will have. To start, it’s critical to understand how resilience positively impacts the four key areas of common concern for leadership today: ? Engagement ? Performance ? Well-being ? The bottom line Get the White Paper
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MeQuilibrium
Published By: MeQuilibrium     Published Date: Jul 31, 2019
Even among high-income, highly educated people, almost 50 percent lack the skills they need to engage and perform in this era of increasing change and pressure. And only 6 percent of companies believe they are highly agile today. It’s time for a new perspective. In this e-book, discover the four challenges every HR executive faces in building engagement and performance, and how you can overcome them by: ? Equipping people and teams with resilience skills ? Meeting every employee right where they are ? Empowering all employees with leadership skills ? Harnessing cognitive insights that drive real results Get the e-book A New Perspective on Engagement and Performance today!
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MeQuilibrium
Published By: KPMG     Published Date: Jul 31, 2019
HRs’ unique role in a company in terms of hiring, training, and ongoing engagement with the broader employee base, positions them to be a game changer in the customer experience strategy. Find out HR's critical role in elevating the customer experience. Read this report to discover: • the CHRO’s changing role • ways in which innovative technologies, like D&A and AI, are powering HR • steps CHROs can take to ensure their organisations are hiring the right people and training them to succeed in the customer-centric world.
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KPMG
Published By: Genesys     Published Date: Jun 19, 2019
Contact centers often pool agents into large groups of generalists to distribute work evenly. Skills-based routing takes this a step further with specialized groups. But neither approach scales properly to identify all opportunities and drive business outcomes on each interaction. Predictive routing uses artificial intelligence (AI) and machine learning to create balance—meeting targets and giving customers a personalized experience. Read Demystifying AI: Creating an AI partnership that maximizes business results to learn how predictive routing systematically: Evaluates historical and real-time data to make predictions; Makes the best customer-agent match to drive desired outcomes; Keeps agents engaged and reduces handle times.
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Genesys
Published By: Genesys     Published Date: Jun 19, 2019
Successfully managing a contact center requires a collaborative, multidisciplinary approach to handle a broad range of operational and tactical tasks. Planning, day-to-day operations and quality management must be seamlessly orchestrated, along with human resources functions like recruitment, learning and development, and employee scheduling. Read this executive brief to learn how to transition to an AI strategy that can take your team – and business results – to the next level. See how you can: Create an AI strategy with a single data model that includes routing, interaction analytics, forecasting/scheduling and predictive engagement Harness the power of your data to align customers with the best resource Drive employee effectiveness by ensuring you hire the right people and manage their performance to drive their success over the long term
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Genesys
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: The Economist Group     Published Date: Aug 28, 2019
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs. Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. To find out more download this whitepaper today.
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The Economist Group
Published By: Drift     Published Date: Aug 05, 2019
This guide is used to deploy conversational sales to your sales development team. It will answer the following questions: • How to introduce live chat to your sales team • How to analyze good and bad conversations • How to coach your team to have better conversations • How to align a sales development representative (SDR) team with account executives and a marketing team This handbook uses the Conversational Framework to inform how you engage with, understand, and recommend the right thing to the right buyers at the right time
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Drift
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: CrowdStrike     Published Date: May 21, 2019
Stories from the front lines of Incident Response in 2018 and insights that matter for 2019 Threat actors are continuously adopting new means to achieve their objectives. Drawn from real-life client engagements, the annual CrowdStrike Cyber Intrusion Services Casebook 2018 provides valuable insights into ever-evolving attacker tactics, techniques and procedures (TTPs). The CrowdStrike Cyber Intrusion Services Casebook, 2018 provides expert, real-world analysis and practical guidance that can further your organization’s progress toward that goal. It also describes the strategies the CrowdStrike Services team used to quickly investigate, identify and effectively remove dangerous threats from victims’ networks. Download the Cyber Intrusion Casebook to learn: • The emerging trends observed in attack behaviors, including the tactics threat actors use to gain entry and maintain a foothold in targeted environments • Key takeaways — based on the CrowdStrike Services team’s extensive experience
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CrowdStrike
Published By: Marketo     Published Date: Sep 03, 2019
It’s critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations. Unfortunately, many teams do not know how to deploy scientific tests correctly in the marketing process. Most do not use an iterative design approach, while many others fail to create the right kind of environment to encourage curiosity and experimentation. What must marketers do to build a culture of innovation, and test their way to successful engagement marketing? Download Marketing Experiments in an Age of Accountability to learn about: Accountability and experimentation living in harmony The experimental marketing team Experimentation basics and how-to’s Real experiments and their results Where and how to use experiments
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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Marketo
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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cantaloupe, online video, social media, search, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Magic Logix     Published Date: Oct 20, 2012
According to Buzz Marketing, 85% of business buyers believe companies shouldn't just present information - they should engage with prospective buyers.
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Magic Logix
Published By: Cadence9     Published Date: Jan 25, 2013
Content marketing is a marketing strategy fueled by the creation and sharing of content in order to attract, acquire and engage clearly defined target audiences.
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Cadence9
Published By: Alterian Inc     Published Date: May 04, 2010
Why read another little book about a BIG subject? Because a visitor on your website is your opportunity to engage, persuade, influence, and educate. The opportunity is fleeting as their mouse hovers over the back button to return to the thousands of search results for websites just like yours.
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alterian, web engagement
    
Alterian Inc
Published By: SAP     Published Date: Mar 09, 2017
Small and midsize retailers around the world are seeing their businesses transform in a variety of ways. These firms, typically with fewer than 1,000 employees, have been transforming themselves as customers seek new types of engagement and as suppliers expect higher levels of efficiency and effectiveness. New business models and new competitors are changing the way retailers do business. Rather than simply react to new threats, successful retailers are leveraging technology in new ways to sharpen business practices, improve agility, and better serve customers while strengthening the role of retailers in the supply chain. Through digital transformation including the effective engagement of the internet of things (IoT) to track inventory, the opportunity to maintain and gain competitive advantage can be significant.
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SAP
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