Published By: NTT Ltd.
Published Date: Aug 15, 2019
As businesses are driven to digital transformation by changing market forces and customer expectations, many are looking to new technologies, including new infrastructure environments, as enablers. As a result, we are seeing a near-universal appetite for hybrid outcomes as business functions are executed across multiple on-premises and external infrastructure environments in pursuit of agility, cost, performance and other business benefits. Hybrid IT has become a key strategic imperative for a large portion of enterprises, impacting their IT objectives and expectations, and likely leading to new engagements with service provides for help designing, building and operating hybrid environments.
Managing employee experiences is not about pinpointing a single event or moment. People leaders need the ability to collect feedback at every moment that matters and take action to close experience gaps. With Employee Experience Management solutions from SAP, you can use a wide range of employee listening mechanisms across a variety of engagement channels to create a “digital open door.”
Published By: Nutanix
Published Date: Aug 22, 2019
Today, companies of all sizes face growing threats from shifting consumer habits, global competitors, and well-funded startups.
Digital transformation, cloud computing, and the dynamic nature of global business have changed business expectations, making
IT an essential driver of revenue and an ever more critical part of your business. Your IT team is looking for ways to accelerate
the adoption of digital technologies to increase customer engagement, streamline business processes, and gain a sustainable
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
Every lender, bank, and credit union has different product mixes and marketing priorities, but one thing they all share is the goal of winning, retaining, and growing our customer relationships. Typically, there are two ways to maximize customer engagement: seek margin with products like credit cards, or seek volume and deeper relationships with products like home equity.
This report analyzes both of these options through three key lenses: current market conditions, access to today’s high-quality borrowers, and the rich opportunity for integrated, targeted marketing. Our goal is to enable you to determine the best way to fine-tune your strategic customer engagement for 2019 by helping you:
Review current market conditions.
Connect with higher-quality borrowers.
Develop a 360-degree, integrated marketing mix.
Published By: pepperjam
Published Date: Sep 25, 2019
Did you know that the right influencer can produce content that's 11x more effective than banner ads? Driving awareness, engagement and delivering customer conversions, influencers are more important than ever.
Download Pepperjam’s Guide to Influencer Marketing to learn more about:
What makes influencer marketing so effective
How to find the right influencers
Handling challenges with influencer marketing
Getting started with influencers
The traditional payer business model is fast becoming obsolete. Blues organizations that cling to the status quo or business as usual risk jeopardizing their reputations and business, because people are more than patients.
Increasingly, employers are driving the growing demand for more solutions to engage customers. In response, healthcare incumbents and new entrants are building solutions to address rising costs and meet consumers’ demands for personalization, price transparency, access, and seamless, simple experiences.
Proactive engagement can help your members lead healthier lives while improving outcomes for payers and other players. With 5% of Americans consuming 50% of healthcare costs, identifying and engaging high-risk, high-cost customer segments is essential to sustainability.
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Will this trend continue? To predict the future let’s first review how we got here.
This eBook will present some of the key ingredients in the secret sauce for successful customer loyalty and customer retention marketing. It presents five marketing strategies to drive engagement with a long-term perspective. Drawing on the latest engagement marketing technologies, these insights are supplemented by cases from Selligent Marketing Cloud clients, top brands that are at the forefront of creating and sustaining customer loyalty.
Retailers who can identify their customers and deliver hyperpersonalized engagement on any channel are the ones thriving in this new age of retail. As the old model of inventory-led retail becomes obsolete, forward-thinking marketers deliver a new generation of shopping experiences with a common focus: the individual consumer.
In our Personalization Handbook for Retail Marketers, we’ll provide a toolset of proven strategies and technologies to help marketers leverage personalization for longterm wins such as increased customer loyalty, spending frequency and lifetime value. Starting things off, we’ll discuss why hyper-personalization is the only constant in today’s rapidly changing retail landscape.
Published By: HP Inc.
Published Date: Aug 08, 2019
War is being waged for talent, and the spoils will go to those
organizations that arm their recruits with the technology that makes
them work more effectively and creatively. Technology is now the
primary way that organizations engage with their workforce. According
to a Harvard Business Review Analytic Services survey of 677
executives, the overwhelming majority—86%—believe that technology
has a greater impact on employee engagement today than it did three
years ago, and a similar number say that technology will continue to be
a major factor in engaging the workforce in the years ahead.
In retail, technology continues to change the rules of engagement. Consumers are more demanding than ever and getting them to notice your brand amid all the noise in the market is an even greater challenge.
Read this report to discover:
• the top trends reshaping retail in 2019
• how leading retailers are taking up the challenge
• 10 top lessons for every retailer.
HRs’ unique role in a company in terms of hiring, training, and ongoing engagement with the broader employee base, positions them to be a game changer in the customer experience strategy. Find out HR's critical role in elevating the customer experience.
Read this report to discover:
• the CHRO’s changing role
• ways in which innovative technologies, like D&A and AI, are powering HR
• steps CHROs can take to ensure their organisations are hiring the right people and training them to succeed in the customer-centric world.
Published By: Workday
Published Date: Jul 30, 2019
This Aberdeen report centers it's focus on where they have seen ME organizations spend most of their time -- in employee acquisition. And rather, their study finds that their focus could be better applied to workforce engagement strategies and real-time performance management that can better manage retention goals over time.
Published By: Genesys
Published Date: Jun 19, 2019
Successfully managing a contact center requires a collaborative, multidisciplinary approach to handle a broad range of operational and tactical tasks. Planning, day-to-day operations and quality management must be seamlessly orchestrated, along with human resources functions like recruitment, learning and development, and employee scheduling.
Read this executive brief to learn how to transition to an AI strategy that can take your team – and business results – to the next level. See how you can:
Create an AI strategy with a single data model that includes routing, interaction analytics, forecasting/scheduling and predictive engagement
Harness the power of your data to align customers with the best resource
Drive employee effectiveness by ensuring you hire the right people and manage their performance to drive their success over the long term
Published By: MuleSoft
Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.
Read this whitepaper to learn:
A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
Published By: MuleSoft
Published Date: Jun 27, 2019
Banks of all sizes, from multinational firms to regional credit unions, face unparalleled pressure to digitally transform in the face of evolving customer expectations. Learn how a top 10 bank partnered with MuleSoft to address these pressures by developing an application network to rapidly modernize legacy systems, digitally transform mortgage lending, and accelerate Salesforce implementation.
Read this whitepaper to learn:
How banks can leverage APIs to accelerate integration between core banking systems, legacy applications, and modern SaaS endpoints.
The step-by-step approach a top 10 bank took to build a Center for Enablement (C4E) and transform their SDLC to accelerate application development.
How the bank created unified customer experiences across different product lines, from mortgages to wealth management, across in-person, and digital engagement channels.
An alarming 2019 study suggested that workplaces in the region have exhausted staff morale with negative impacts on productivity. In this report, top technology leaders in Australia address some of the "employee experience" challenges they the face and how they aim to tailor systems around ways of working to drive better engagement and productivity. The EIU's own survey results show that while leadership and management still set the tone for workers in the region, they value flexible-working policies and technology available to employees more than global peers.
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
IDC surveyed users of Adobe Experience Manager Sites and found substantial ROI
WHY SHOULD THE TARGET AUDIENCE CARE?
A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency.
According to IDC's analysis, AEM Sites enables organizations to realize on average annual business value of $3.92 million per organization over three years and a 348% three-year ROI by:
— Making the creation and delivery of digital experiences more consistent and streamlined and accelerating time to market for new experiences
— Empowering - and increasing the productivity of - employees responsible for digital experiences
— Improving the digital customer experiences organizations deliver, thereby increasing engagement levels and generating additional business
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels
Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide.
76% of marketers agree that personalization is driving increased need for more assets.
88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement.
With a hybrid content and experience solution, Synopsys saw:
o A 40% increase in productivity
o Reduction from 2 weeks to 2 hours to restructure content
WHY SHOULD THE TARGET AUDIENCE CARE?
Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
Companies must learn to differentiate themselves to stay ahead. Improved experiences can help you not just sustain but accelerate past the competition. Find out how your business can outperform the competition in The Path of Experience-Driven Commerce.
Read the guide to learn how to:
- Understand you audience and increase engagement.
- Own the omnichannel experience.
- Enable business and customer insights.
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
Published By: Marketo
Published Date: Sep 03, 2019
It’s critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations. Unfortunately, many teams do not know how to deploy scientific tests correctly in the marketing process. Most do not use an iterative design approach, while many others fail to create the right kind of environment to encourage curiosity and experimentation. What must marketers do to build a culture of innovation, and test their way to successful engagement marketing?
Download Marketing Experiments in an Age of Accountability to learn about:
Accountability and experimentation living in harmony
The experimental marketing team
Experimentation basics and how-to’s
Real experiments and their results
Where and how to use experiments
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