This video demonstrates how IBM’s Behavior Based Customer Insight for Banking leverages predictive analytics to help you personalize customer engagement and deliver customized actions. The solution leverages advanced predictive models to analyze customer transactions and spending behavior to more deeply understand customer needs and propensities, anticipate life events, and help provide a unique customer experience.
This e-book explores the many uses of client insights for banking and wealth management. By using sophisticated analytics and cognitive capabilities, your organization can gain deep understanding of what matters most to your clients. Knowing them well helps to provide targeted, personalized service that they value and increases their loyalty. It’s a smart pathway for reducing churn and generating new revenue models through meaningful cross-selling opportunities in today’s customer-centric world.
Do you know how your company is measuring up against the competition? It's imperative to uncover every distinction that sets your company apart. Your people, or talent, is a valuable asset you can use to impact success.
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
Approximately 79% of customers seeking customer service and support wish it were easier and more convenient to obtain.*
Read the new Customer Service Workbook to discover industry tips and best practices for bringing efficiency and profitability to order management while freeing up your CSRs to:
• Process orders quicker with fewer errors
• Carry out customer engagement strategies
• Manage order volumes at current staffing levels
• Increase customer loyalty
Because creating and managing a digital presence is easier than ever. As the digital world continues to evolve at a rapid pace, the opportunities to engage with consumers have never been greater. Learn why you should re-platform your website.
Published By: Workday
Published Date: Mar 02, 2018
Today’s professional services firms operate in a highly competitive environment where
gaining new business, delivering profitable customer engagements, and hiring the best talent are
Because professional services firms are uniquely people-driven organizations, it’s critical you have a
solid strategy to find, develop, resource, and retain workers, since they directly impact company
revenue and contribute the most to cost.
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
Published By: Keynote
Published Date: Apr 23, 2014
In the world of digital interactions, the margin between success and disengagement or abandonment is measured in milliseconds. With the exploding adoption of advanced smartphones and tablets, you need a mobile-first approach to engaging with customers and employees. And as your mobile initiatives are delivered at increasingly rapid rates, the quality and reliability of the mobile apps, mobile web and connected services that support them has become critically important.
For the technology teams delivering customer and employee services in the mobile channel, it is important to understand that performance monitoring solutions which work for the desktop cannot be simply applied to mobile. Managing the mobile end user experience requires an understanding of the challenges posed by the complexities of the mobile environment. This paper will reveal the 4 pillars of mobile performance, plus offer strategies for accurately monitoring mobile end user experience so you can continuously improve.
Government organizations need a workforce approach that not only enables employees to make informed decisions and work more efficiently, but also promotes engagement and satisfaction. Download this whitepaper to learn more about how to enable employees to better focus on their core roles and expertise and how to access the right information on demand to be more productive. As well, determine best practices for selecting the right devices to enable the organization as a whole to accomplish its mission, meet citizens’ needs, and attract and retain the workforce it needs for the future.
Download this eBook to learn more about these 6 strategies to simplify retail marketing:
1. Collect, consolidate, and analyze data
2. Integrate marketing and merchandising
3. Offer a consistent omnichannel experience
4. Deliver real-time, personalized customer engagements
5. Measuring marketing ROI
6. Stimulate loyalty and advocacy
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