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Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: SAS     Published Date: May 24, 2018
Compliance doesn’t have to be a scary word, even when facing the multifaceted challenges of the European Union’s General Data Protection Regulation. In fact, following through with plans for sustainable GDPR compliance can have many long-term benefits for your organization. That's because relying on data-driven decisions across the board sets you on track to gain a competitive edge. In February 2018, SAS conducted a survey with 183 global, cross-industry businesspeople involved with GDPR at their organizations. Based on the survey results, this e-book delves into the biggest challenges and opportunities organizations have faced on the road to GDPR compliance. Read on for advice from industry experts about the best path to compliance. Learn what steps your peers across a variety of industries have already taken and discover how an integrated approach from SAS can continue to guide your journey toward GDPR compliance.
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SAS
Published By: SAS     Published Date: Sep 05, 2019
Impending IFRS 17 regulation will overhaul accounting standards for insurers, primarily in the European Union, Asia, Latin America and Canada. Greater detail, transparency and comparability will give analysts and investors more insight into a company’s financial health than ever before. For most insurers, the transition to IFRS 17 will have a visible impact on financial statements and key performance indicators – and not in a good way. Implementing the IT architecture for it will be a serious undertaking. This white paper explains why insurers should be taking action now to prepare for the new requirements, and what to look for in an IFRS 17 solution.
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SAS
Published By: Mimecast     Published Date: Jan 11, 2017
Organizations that work with the personal data of European Union residents need to overhaul business processes to avoid the risks of violating the General Data Protection Regulation, which takes effect in May 2018. Penalties for non-compliance could cost your organization upwards of €20 million or 4% of total annual worldwide revenue, whichever is higher. Mimecast provides numerous ways to help simplify GDPR compliance. Learn how Mimecast Targeted Threat Protection helps ward against impersonation attacks, weaponized attachments, and malicious URLs – offering a comprehensive front-line defense for the personal data entrusted to you when it is attacked via the email vector.
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mimecast, security, gdpr compliance, gspr risk management
    
Mimecast
Published By: Resilient Systems, Inc.     Published Date: Nov 25, 2015
How does your business’s cyber resilience compare to other European organisations?
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resilient, incident response, enterprise, security, enterprise applications
    
Resilient Systems, Inc.
Published By: Genesys     Published Date: Feb 12, 2019
To remain competitive in an increasingly customer-centric world, mid-sized organizations are undergoing digital transformations of their contact centres. IDC surveyed companies in 27 countries globally, including companies from Europe, Middle East and Africa (EMEA), to examine the current market dynamics of cloud-enabled customer service environments. Eighty-five percent of the respondents fell within the small to mid-sized category with contact centres with 300 seats or fewer. Get this paper to access complete survey results for EMEA and to gain key insights including: Nearly 65% of respondents in EMEA already use or are in the process of implementing cloud-based contact centre solutions Only 13% of respondents in EMEA indicated that they currently are using a public cloud environment, the lowest among all geographies worldwide Drivers, benefits and challenges for adopting cloud contact centre technology
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
To remain competitive in an increasingly customer-centric world, mid-sized organizations are undergoing digital transformations of their contact centres. IDC surveyed companies in 27 countries globally, including companies from Europe, Middle East and Africa (EMEA), to examine the current market dynamics of cloud-enabled customer service environments. Eighty-five percent of the respondents fell within the small to mid-sized category with contact centres with 300 seats or fewer. Get this paper to access complete survey results for EMEA and to gain key insights including: Nearly 65% of respondents in EMEA already use or are in the process of implementing cloud-based contact centre solutions Only 13% of respondents in EMEA indicated that they currently are using a public cloud environment, the lowest among all geographies worldwide Drivers, benefits and challenges for adopting cloud contact centre technology
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
To remain competitive in an increasingly customer-centric world, mid-sized organizations are undergoing digital transformations of their contact centres. IDC surveyed companies in 27 countries globally, including companies from Europe, Middle East and Africa (EMEA), to examine the current market dynamics of cloud-enabled customer service environments. Eighty-five percent of the respondents fell within the small to mid-sized category with contact centres with 300 seats or fewer. Get this paper to access complete survey results for EMEA and to gain key insights including: Nearly 65% of respondents in EMEA already use or are in the process of implementing cloud-based contact centre solutions Only 13% of respondents in EMEA indicated that they currently are using a public cloud environment, the lowest among all geographies worldwide Drivers, benefits and challenges for adopting cloud contact centre technology
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Genesys
Published By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: Anaplan     Published Date: Mar 12, 2019
In this paper, learn how Tata Steel Europe achieved 2-3x faster and more efficient planning Tata Steel Europe (TSE) knew they wanted to connect supply chain processes to the rest of the business—and that required a true platform. “The deciding factor was the robust nature of Anaplan’s platform. It is not just a planning solution for supply chain planning experts,” said Ardy Duwel, Head of Commercial Projects Office at TSE. “We wanted something that would scale to meet the needs of our planning professionals while bringing the rest of our business into the planning process."
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Anaplan
Published By: Anaplan     Published Date: Mar 12, 2019
In this paper, learn how Tata Steel Europe achieved 2-3x faster and more efficient planning Tata Steel Europe (TSE) knew they wanted to connect supply chain processes to the rest of the business—and that required a true platform. “The deciding factor was the robust nature of Anaplan’s platform. It is not just a planning solution for supply chain planning experts,” said Ardy Duwel, Head of Commercial Projects Office at TSE. “We wanted something that would scale to meet the needs of our planning professionals while bringing the rest of our business into the planning process."
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Anaplan
Published By: TIBCO Software     Published Date: Aug 20, 2019
Endesa is a leading energy company in Spain and Portugal with around 10,000 employees, providing services for over 11 million customers. The company is committed to spreading a more sustainable energy culture and strives to be at the forefront of the technological transformation of the energy industry. To meet this goal, Endesa joined the Enel Group in 2009, a multinational energy company and leading integrated operator in the global electricity and gas markets, with a particular focus on European and Latin American markets.
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endesa, endel group, open power concept, spotfire, streaming analytics
    
TIBCO Software
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation
    
Selligent Marketing Cloud
Published By: E.ON     Published Date: Nov 21, 2018
Energy doesn’t have to be just another overhead, it can be an opportunity. We’ve always been a leader in sustainability. Two years ago, there were 630,000 electric vehicles (EVs) on European roads. Today, there are more than 3,000,000. We’ve established one of the largest electric vehicle charging networks in Europe, and we’re now driving towards a smarter, more sustainable future here in the UK too, by making it easier for everyone to join the electric revolution. Find out how by download this whitepaper today.
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E.ON
Published By: KPMG     Published Date: Oct 09, 2019
Around 70% of Agile projects are contracted using a Time & Materials approach (T&M). However, this leaves clients carrying all the risk rather than sharing it with their supplier. But there is a better way. Listen now to find out: • How alternative models for Agile contracting can improve risk-sharing and promote quality and collaboration • How Coca-Cola European Partners’ have optimised their approach to Agile sourcing (with Kai Uhlemann, Director, Collaborative Solutions, CCEP).
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KPMG
Published By: HP - Enterprise     Published Date: Nov 19, 2008
Adrian Asher, Chief Security Officer at Betfair, an online UK betting exchange explains how he manages a “culture of security” and protects the Betfair brand in this 20-minute candid interview.
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betfair, security, application security, audit, risk, vulnerabilities, fortify, fortify software
    
HP - Enterprise
Published By: ForeScout     Published Date: Feb 18, 2014
Know your enemy! Establishing an effective defensive strategy is crucial with today's rapidly evolving cyberthreats. Understanding the cybercriminals' techniques used to perpetrate successful attacks is essential. The Cyberthreat Defense Report is based on a rigorous survey of IT security decision makers and practitioners across North America and Europe. It reveals the current and planned deployment of technological countermeasures. Read this new report from CyberEdge and stay one step ahead of your enemy.
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forescout, cyberedge, cyberthreat, it security
    
ForeScout
Published By: Red Hat     Published Date: May 20, 2014
When a company sells services to a consumer audience primarily through a Web user interface (UI), that Web UI had better be online and available, all the time, especially if you are an airline. Such is the real-world scenario that faces Chris Skretowski, Linux Specialist at Devon, United Kingdom–based Flybe, Europe's largest regional airline. Flybe was one of the 21 companies that were interviewed for quantitative results on their operations as part of an IDC ROI analysis. This case study presents the qualitative side of the company's story.
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red hat, web ui, flybe, case study, operations, idc, roi, linux specialist
    
Red Hat
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
In Q1 2014, Spredfast commissioned research from Forrester Consulting to uncover insights on the state of enterprise social marketing programs at the biggest companies across the U.S. and Western Europe. With input from 160 Director-level or above leaders in companies with $1 Billion or above in revenue, this first-of-its-kind research report surfaced corporate social marketing trends and insightful benchmarks for consideration in 2014 planning and beyond.
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spredfast, social marketing, forrester, corporate social marketing, marketing trends, business value, social media, integration of social marketing
    
Spredfast, Inc.
Published By: CA Technologies     Published Date: Jun 03, 2015
"Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models. "
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CA Technologies
Published By: Okta     Published Date: Nov 09, 2015
Today, 61% of North American and European enterprise information workers are choosing their smartphones for work either on their own or from a company-approved list. According to Forrester’s Business Technographics® Global Devices And Security Workforce Survey, 2014, 53% of employees are unwilling to make any kind of sacrifice to their user experience in the interest of heightened security. Read this report to learn more about the results.
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okta, user identity data, mobile security, forrester's business technographics
    
Okta
Published By: Affirm     Published Date: Jan 22, 2016
You thought EMV was supposed to help eliminate fraud, right? While it will reduce card-present fraud, there is a high likelihood that card-not-present (i.e. e-commerce) fraud will increase now that EMV has been implemented in the U.S.. In fact, experts have predicted an increase in online fraud similar to what was seen after the European rollout of EMV. As a merchant, are you prepared for such an increase? This article describes the EMV implementation and gives actionable tips for how online retailers should prepare in order to avoid a potential onslaught of fraud.
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affirm, ecommerce, fraud, risk, emv, online retail
    
Affirm
Published By: Adobe     Published Date: Mar 08, 2017
This report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, explores the extent to which organisations are stepping up to the customer-centric approach.
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adobe, survey, omnichannel, customer experience, customer experience management, customer-centric approach, marketing
    
Adobe
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Much has been written about Payment Services Directive 2 (PSD2) and its potential to herald a new era of open banking where banks no longer have a monopoly on payment services. Instead they will be forced to provide full access to customer accounts to third parties looking to provide financial services of their own, on top of banks’ existing data and infrastructure. All of this could prove to be true, just not on January 13th 2018, the deadline for national governments to transpose PSD2 into law. This is because there is still so much to be decided and clarified. The European Banking Authority’s longawaited regulatory technical standards (RTS) on strong customer authentication (SCA) were issued in March 2017 but missing some of the finer details, such as the methods to remotely access customer data and account information and the measures around the use of application programming interfaces (APIs) and screen-scraping.
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CA Technologies EMEA
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