Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
Published By: Workday
Published Date: Aug 07, 2018
Rethink the way you plan, budget, and forecast. This webinar, hosted by Workday and featuring Paul Hamerman of Forrester Research, provides insight into the advantages of:
Uniting organizational, workforce, and financial data
Collaborating with stakeholders and planning participants
Guiding the business with reporting, dashboards, and scorecards Watch the webinar replay to learn best practices for planning, budgeting, and forecasting that’ll help your organization succeed.
Read the Forrester Report: The Total Economic Impact of RSA Archer IT GRC and you'll be eligible to receive a free consultation from an RSA GRC expert who will calculate the projected ROI for your organization.
From the cloud or hosted, outsourced or as a managed service—what is the best way to deploy collaboration services? In this report, Forrester helps IT pros identify key priorities and create an optimal strategy for implementation.
Forrester white paper that examines ROI that enterprises may realize by adopting FlexPod for business-critical application workloads such as Oracle databases and Microsoft Exchange and SharePoint Server for communications & collaboration.
Published By: Polycom
Published Date: Oct 17, 2016
Polycom and Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying Polycom solutions with Microsoft Office 365’s new voice services, including Cloud PBX, PSTN calling, and PSTN conferencing. The purpose of this study is to provide readers with a framework to evaluate the financial impact of the investment.
This report from Forrester Research shows how, in today’s digitally-driven world, applications are at the center of the universe. They are the point atop the pyramid where code, data, and modern technologies such as cloud and the Internet of Things (IoTs) interact to enrich the lives of consumers, perform useful scientific and medical work, and drive business value.
In this report, Forrester Research recommends that application development and delivery (AD&D) professionals working on BI and big data initiatives get the best out of both by designing and integrating them in a flexible data platform.
Published By: Teradata
Published Date: Sep 21, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their RTIM needs.
Most organizations today are scrutinizing technology budgets more and more. It helps to see technology investments in terms of total economic impact (TEI). Forrester Research quantified the benefits of implementing Identity and Access Management (IAM), and one of the top reasons supporting IAM was to eliminate the need for repeated user sign-ons, which increases user satisfaction. In measuring the TEI of one large organization’s IAM investment, Forrester uncovered several areas where SSO had a direct impact on improving the customer experience and driving revenue.
Independent technology research firm Forrester evaluated web application firewall (WAF) vendors and published the results in The Forrester Wave™: Web Application Firewalls, Q2 2018. Akamai Technologies emerged as one of the leaders after a comprehensive evaluation on 33 criteria. The report states that security pros require a WAF that will automatically protect web applications, stay ahead of zero-day attacks and protect new application formats including APIs and serverless architectures. The report also reveals detailed findings for the 10 most significant WAF vendors. Akamai’s Kona Site Defender was the top scorer in the zero-day attacks criterion and one of the select vendors rated a Leader, the highest-ranking level in the report.
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that:
? Customer trust is at an all-time low and it’s hurting growth
? Executives are aware that customer trust is becoming critical to success
? Companies struggle to balance security with digital experience
? Failure to deliver on security impacts brand reputation, customer trust, and revenues
This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
Published By: Genesys
Published Date: Jul 24, 2017
Customer service technology buyers typically plan for the next one to two years. But to truly become customer-obsessed, companies need to understand what new technologies and customer service experiences will seem normal for their customers in five years.
This July 2015 Forrester Report explores:
- Why consistent, automated DevOps processes are essential to closing vulnerabilities and limiting exposure.
- Practices, such as infrastructure as code and automated provisioning, for closing holes as soon as patches are available.
- How DevOps and security professionals can work together to adopt DevSecOps.
Published By: Lookout
Published Date: Aug 30, 2017
In today’s Bring Your Own Device (BYOD) world more than a few IT
managers have lost sleep over the thought of an employee device, loaded
with sensitive company data, falling into the wrong hands. Lookout
commissioned Forrester Consulting to conduct a national survey of IT
managers in the Fall of 2013 that uncovered substantial security concerns
related to mobile devices, especially around malware and data loss.
Ultimately, the survey revealed that IT managers do not believe existing
security solutions can adequately address the mobile security challenges
faced by businesses today.
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