forrester

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Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
    
Forrester
Published By: Forrester     Published Date: May 10, 2012
In the never-ending race to stay ahead of the competition, companies are developing advanced capabilities to store, process, and analyze vast amounts of data from social networks, sensors, IT systems, and other sources to improve business intelligence and decisioning capabilities.This report will help security and risk professionals understand how to control and properly protect sensitive information in this era of big data.
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data-centric security, information protection, information management, data protection, security, risk and compliance, data warehousing
    
Forrester
Published By: hybris software     Published Date: Mar 04, 2013
This report details findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness and strategy professionals select the right partner for B2C online and multichannel commerce solution.
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b2c, ecommerce, multichannel, ebusiness, commerce suite
    
hybris software
Published By: Teradata     Published Date: Jun 12, 2013
Because subpar analytics put customer relationships at risk, Forrester is redefining the modern practice of web analytics as "digital intelligence." This new approach to analytics brings a set of expanded requirements and calls on firms to consider their technology frameworks, organizational structures, metrics, and optimization practices.
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web analytics, data driven marketing, digital intelligence
    
Teradata
Published By: Sitecore     Published Date: Feb 25, 2015
Sitecore is named as a Leader in The Forrester Wave™ Web Content Management Systems, Q1 2015.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda
    
Sitecore
Published By: Microsoft     Published Date: Nov 08, 2013
Learn how Forrester researched Microsoft’s Application Lifecycle Management and found that it increases productivity, lowers costs, and creates more agile IT organizations.
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microsoft, application lifecycle management, increase roi, cutting development cycles, microsoft alm, increase productivity, create agile it organization, forrester consulting, financial impact, cycle time reductions, owner productivity, business application productivity
    
Microsoft
Published By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, customer engagement, forrester marketing, sales prospecting
    
Brainshark
Published By: HP     Published Date: Feb 02, 2015
HP commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying 3PAR StoreServ 7450 All-flash Storage. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the 3PAR StoreServ 7450 All-flash Storage (7450) on their organizations. Read this whitepaper to learn more.
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HP
Published By: Polycom     Published Date: Mar 12, 2018
Learn how one organization with Polycom voice devices and Microsoft Office 365 realized a 109% risk-adjusted ROI and benefits of $1.6M over three years. By deploying Polycom voice solutions for Microsoft Office 365, an engineering firm was able to realize: $1.6M in total risk-adjusted benefits $1M in incremental revenue with more billable hours $537k in improved productivity $74k in phone purchase and installation cost savings $14k in employee relocation cost savings Learn more about the business benefits and cost savings attributed to Polycom voice solutions for Microsoft Office 365. The Total Economic Impact Of Polycom Solutions For Microsoft Office 365, a commissioned September 2016 study conducted by Forrester Consulting on behalf of Polycom and Microsoft.
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economic, impact, polycom, solutions, microsoft, optimization, organization
    
Polycom
Published By: KANA®, A Verint® Company     Published Date: Aug 13, 2014
Kana Enterprise is a product built via acquisition, and it delivers a solution that combines the strength of its two parents — the multichannel and knowledge capabilities of the historical Kana Software products and the business process management engine from Sword Ciboodle.
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kana, customer service solutions vendors, case management, customer service, reporting capabilities, process management, sword ciboodle
    
KANA®, A Verint® Company
Published By: KANA®, A Verint® Company     Published Date: Aug 14, 2014
In the words of Forrester Research Inc's Senior Analyst, David Aponovich, "the time is now to reinvent yourself to operate in a digital, connected, omnichannel world where the customer has more information, more choice, and is demanding better and more personalized service and support. Hear why he anticipates that 'Consumers are going to slide with the businesses that best deliver these things in the most effective and personal way.
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kana, forrester, omnichannel, consumer, personalized service, support, customer service
    
KANA®, A Verint® Company
Published By: HP     Published Date: Feb 11, 2015
HP commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying 3PAR StoreServ 7450 All-flash Storage. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the 3PAR StoreServ 7450 All-flash Storage (7450) on their organizations. Read this whitepaper to learn more.
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HP
Published By: Extreme Networks     Published Date: Aug 30, 2016
Rise above the noise and learn how to effectively find and evaluate the best technology provider for your business needs.
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extreme networks, forrester, vendors, vendor selection, networking, wireless, forrester research, networks, networking infrastructure
    
Extreme Networks
Published By: IBM     Published Date: Mar 17, 2015
Download this comprehensive report as a guide to assess and compare vendor B2B commerce suite solution. Use this report as a foundation for planning your organization's e-commerce objectives.
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ibm, e-commerce objectives, b2b commerce suites, b2b commerce vendors, b2b customer demand, b2b e-commerce
    
IBM
Published By: MediaMath     Published Date: Feb 27, 2015
“Advancing Practices in Real-Time Marketing,” a July 2014 commissioned study conducted by Forrester Consulting on behalf of MediaMath, examines how marketers across different verticals are taking demonstrable, concrete actions to enable real-time, one-to-one marketing.
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real-time marketing, one-to-one marketing, marketing solutions, advanced marketing
    
MediaMath
Published By: Waterline Data & Research Partners     Published Date: Nov 07, 2016
Enterprise architects and their peers need to read this report to navigate the vendor landscape of the important and emerging big data technology.
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Waterline Data & Research Partners
Published By: Mimecast     Published Date: Mar 13, 2017
The EU General Data Protection Regulation (GDPR) is arriving soon. You may think your organization is immune from its impact, but if you do business with any customers in the EU, think again. You’ll need to rethink and possibly re-do your organizational processes around compliance and oversight. It may seem like a daunting task. The Forrester Research Brief “You Need an Action Plan for the GDPR” helps your security, regulatory and privacy teams grasp five must-have changes necessary to comply with the GDPR.
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Mimecast
Published By: Mimecast     Published Date: Oct 11, 2018
e-Discovery remains a top driver for investment in archiving technologies. The need to reduce legal cost and risk is growing. But meeting e-discovery and compliance demands quickly and defensibly is difficult for most organizations. This short Q & A, “Preparing for Tomorrow’s Archive?” features Forrester’s Principal Analyst, Cheryl McKinnon and will help you understand the key features you should look for when planning your litigation readiness strategy.
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Mimecast
Published By: ServiceNow     Published Date: Apr 12, 2017
Read The Total Economic Impact™ of ServiceNow, an April 2017 commissioned study conducted by Forrester Consulting on behalf of ServiceNow, to understand the benefits, costs, and risks associated with the following ServiceNow solutions: IT Service Management, IT Operations Management, and Performance Analytics. The study, commissioned by ServiceNow, covers key findings in these three categories: Modernizing IT Service Management Eliminating Service Outages Optimizing Performance with Real?time Analytics Forrester interviewed seven current ServiceNow customers with years of experience using the solutions identified above. The purpose of the study is to provide potential customers with a framework to evaluate the real world customer experience and economic impact of the Now platform on their organizations.
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operations management, performance analytics, it management, it automation, it ticketing, help desk, service desk, itsm, it service management, management, service, automation, productivity, infrastructure
    
ServiceNow
Published By: Okta     Published Date: Aug 04, 2016
Learn how businesses in all industries are adapting to the connected economy with new cloud-enabled offerings. Download Forrester's report now.
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cloud, point solution, connected economy, cloud-enabled offerings
    
Okta
Published By: Oracle     Published Date: Jun 01, 2016
** White Paper Published By: Forrester Consulting ** This commissioned study conducted by Forrester Consulting on behalf of Oracle reports key findings from a survey of 250 eCommerce decision makers on the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions. Read this report to learn: - Top considerations when choosing an eCommerce SaaS platform - The factors most critical to a successful SaaS implementation - Benchmarks on eCommerce processes - Which practices distinguish high performers from all others"
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Oracle
Published By: Oracle     Published Date: Jun 01, 2016
Forrester predicts that by 2019, SaaS commerce investment will account for nearly three-quarters of the market spending on ecommerce software. In this white paper, you'll learn the 6 key questions to ask your vendor before you select a SaaS e-commerce solution.
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Oracle
Published By: Oracle     Published Date: Jun 01, 2016
** White Paper Published By: Forrester Research, Inc. ** According to the July 2015 Forrester Research, Inc. report entitled "Brief: Oracle Commerce Gets the Cloud Treatment," nearly 73% of online retailers have already or plan to make a full or partial shift to using SaaS-based commerce technologies within two years.
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Oracle
Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and it’s hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies
Published By: IBM     Published Date: May 03, 2016
In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category - adobe, agilone, alteryx, angoss, FICo, IBM, Manthan, Pitney Bowes, saP, sas, and teradata - and researched, analyzed, and scored them. this evaluation details our findings about how well each vendor fulfills our criteria and where each vendor stands in relation to each other. this report will help customer insights (CI) professionals and marketers make the right choice for their customer analytics needs.
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ibm, forrester, customer analytics, customer insights
    
IBM
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