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Published By: Adobe     Published Date: Sep 12, 2017
Read the Forrester Wave: Real-Time Interaction Management to see why Adobe is a leader. Forrester states, "Adobe bridges the martech/adtech gap with channel-focused RTIM."
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Robust Data Management Platforms drive intimate customer experiences. You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target. The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Feb 27, 2018
Forrester's research uncovered a market in which Adobe and Salesforce lead the pack. IBM, Oracle, Salesforce, SAP Hybris, and SAS offer competitive options. Marketo lags but is still a contender.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 33-criteria evalution of cross-channel campaign mangement providers, we identified the 12 most signiifcant ones.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
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Adobe
Published By: Adobe     Published Date: May 04, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Adobe     Published Date: May 04, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe
Published By: Gigamon     Published Date: Oct 19, 2017
Download the Forrester Total Economic Impact™ of Gigamon: Cost Savings and Business Benefits Enabled by Gigamon to see how customers benefit from comprehensive and scalable visibility across their networks. This study delves into a cost-benefit analysis of the Gigamon security delivery platform, network visibility and traffic monitoring solutions that enable companies to see what matters in order to meet their security objectives, increase productivity and keep hardware, software and personnel costs in check without affecting performance.
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Gigamon
Published By: IBM     Published Date: Aug 01, 2018
Forrester & IBM collaborate on a guide to DevOps velocity to learn how to rapidly exceed customer expectations without sacrificing quality.
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IBM
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 01, 2018
Why Read This Report The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
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nosql, market, industries, strategy, presence, vendor
    
AstuteIT_ABM_EMEA
Published By: Workday Spain     Published Date: Sep 19, 2018
The annual performance review is in need of a technology-based update. In this global research study, learn how to transform the performance management process from an annual chore to a continuous value driver that better engages and retains employees.
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Workday Spain
Published By: Workday Spain     Published Date: Sep 19, 2018
Get key takeaways for large enterprises from this February 2018 Workday-commissioned study conducted by Forrester Consulting. Learn what’s driving the need for a more frequent performance review cycle and how technology can help.
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Workday Spain
Published By: Dell DnCP     Published Date: Nov 20, 2018
Forrester Consulting conducted a Total Economic Impact™ (TEI) study to provide readers with a framework to evaluate the potential financial impact of Dell UltraSharp monitors above 27” on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed one customer from the global financial services industry with experience deploying Dell monitors. This summary is based on a full TEI study, which can be downloaded here.
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Dell DnCP
Published By: Dell DnCP     Published Date: Mar 06, 2019
Forrester Consulting a effectué une étude Total Economic Impact™ (TEI) afin d'offrir aux lecteurs un cadre pour évaluer l'impact financier potentiel que leurs entreprises peuvent réaliser grâce aux moniteurs Dell UltraSharp de plus de 27 pouces. Afin de mieux comprendre les avantages, les coûts et les risques associés à un tel investissement, Forrester a interrogé un client du secteur mondial des services financiers qui a déployé des moniteurs Dell. Le présent résumé est basé sur une étude TEI complète, qui peut être téléchargée ici.
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Dell DnCP
Published By: Dell DnCP     Published Date: Mar 06, 2019
Forrester Consulting führte eine Total Economic Impact™-(TEI-)Studie durch, um Lesern einen Rahmen für die Bewertung der möglichen finanziellen Auswirkungen der Verwendung von Dells UltraSharpMonitoren mit über 27 Zoll auf ihre Unternehmen zu bieten. Um die mit diesen Investitionen verbundenen wirtschaftlichen Vorteile, Kosten und Risiken besser zu verstehen, befragte Forrester einen Kunden aus der globalen Finanzdienstleistungsbranche, der Erfahrung mit dem Einsatz von Dell-Monitoren hat. Diese Zusammenfassung basiert auf einer vollständigen TEI-Studie, die Sie hier herunterladen können.
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Dell DnCP
Published By: Dell EMC EMEA     Published Date: Nov 23, 2018
Da die Mobilität von Mitarbeitern weltweit zunimmt und Unternehmen mehr in Tablet- und Laptop-PCs investieren, überdenken Organisationen ihre laufenden Investitionen in traditionelle PCs. Dennoch schätzen Einkäufer von Unternehmens-PCs nach wie vor die Sicherheit und Leistung von Desktop-Computing-Lösungen. Ihrer Meinung nach helfen neue Formfaktoren wie Mikro-PCs dabei, die Produktivität von Mitarbeitern zu steigern und ein angenehmes technisches Arbeitsumfeld zu schaffen, dass Ihnen mindestens so wichtig wie eine hohe Sicherheit ist. Dell beauftragte Forrester Consulting mit der Durchführung einer kundenspezifischen Studie mit 103 Entscheidungsträgern und Influencern aus den Bereichen Business und IT-PC in Nordamerika. Erfahren Sie mehr über Dell Lösungen in Zusammenarbeit mit Intel®.
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Dell EMC EMEA
Published By: Dell EMC EMEA     Published Date: Nov 26, 2018
In December 2017, Dell commissioned Forrester Consulting to conduct a study to determine how enterprise organizations are structured from an IT departmental perspective. The study explored two types of IT: digital controllers and digital transformers; and the trends and challenges seen in PC provisioning. Digital controllers are often associated with top-down approach, linear structure, and emphasize security and accuracy. In contrast, digital transformers focus on innovation, employee-and customer-centricity, and prioritize speed and flexibility. By understanding the two groups, enterprises can overcome challenges that arise from PC life-cycle management. By investing in existing PC management tools and partnering with a company that specializes in PC deployment and management, firms can empower employees to better serve customers Learn more about Dell solutions powered by Intel®.
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Dell EMC EMEA
Published By: Dell EMC EMEA     Published Date: Nov 26, 2018
Im Dezember 2017 beauftragte Dell Forrester Consulting mit der Durchführung einer Fortsetzungsstudie, in der ermittelt werdensollte, wie die IT-Abteilungen von Unternehmen strukturiert sind. In der Studie wurden zwei Arten von IT-Konzepten untersucht: Digital Controller und Digital Transformer. Außerdem beleuchtete die Studie Trends und Herausforderungen, die die Vertreter beider Konzepte bei der PC-Bereitstellung sehen. Mit Digital Controllern assoziiert man häufig einen Top-down-Ansatz und eine lineare Struktur. Sie messen Sicherheit und Genauigkeit hohe Bedeutung bei. Digital Transformer hingegen legen den Schwerpunkt auf Innovationen sowie Mitarbeiter-und Kundenorientierung; für sie stehen Geschwindigkeit und Flexibilität an erster Stelle. Wenn Unternehmen mehr Verständnis für die Vertreter beider Ansätze entwickeln, können sie mit Problemen im Zusammenhang mit dem PC-Lifecycle-Management besser umgehen. Durch Investitionen in bestehende PC-Management-Tools und die Zusammenarbeit m
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Dell EMC EMEA
Published By: Dell EMC EMEA     Published Date: Nov 26, 2018
En décembre2017, Dell a demandé à ForresterConsulting de mener une étude pour déterminer comment les organisations d'entreprises sont structurées en termes de services informatiques. L'étude a exploré deux types de profils technologiques, les contrôleurs numériques et les transformateurs numériques, ainsi que les tendances et défis rencontrés dans l'approvisionnement en ordinateurs. Les contrôleurs numériques sont souvent associés à l'approche descendante, la structure linéaire, et mettent l'accent sur la sécurité et l'exactitude. En revanche, les transformateurs numériques mettent l'accent sur l'innovation, s'orientent vers l'employé et le client, et donnent la priorité à la rapidité et la souplesse. En comprenant les deux groupes, les entreprises peuvent surmonter les défis qui découlent de la gestion du cycle de vie des ordinateurs. En investissant dans les outils de gestion des ordinateurs existants et en s'associant avec une entreprise spécialisée dans le déploiement et la gestion
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Dell EMC EMEA
Published By: Akamai Technologies     Published Date: Oct 02, 2018
"According to Forrester, the right engagement model can help companies achieve double-digit growth. Simply put, establishing trust through differentiated and secure digital experiences is key to competing in today’s marketplace. Achieve the necessary balance and your company wins. This handbook is designed to start you on the road to achieving this equilibrium by creating a virtuous circle of interaction with your customers. You’ll learn: - What defines world-class digital experiences - How to balance data, experience, and security - Real-world success stories and takeaways"
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Oct 02, 2018
Independent technology research firm Forrester evaluated web application firewall (WAF) vendors and published the results in The Forrester Wave™: Web Application Firewalls, Q2 2018. Akamai Technologies emerged as one of the leaders after a comprehensive evaluation on 33 criteria. The report states that security pros require a WAF that will automatically protect web applications, stay ahead of zero-day attacks and protect new application formats including APIs and serverless architectures. The report also reveals detailed findings for the 10 most significant WAF vendors. Akamai’s Kona Site Defender was the top scorer in the zero-day attacks criterion and one of the select vendors rated a Leader, the highest-ranking level in the report.
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Akamai Technologies
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