The Pro's and Con's of Frequency for online retailers.
There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Published By: Verisign
Published Date: May 31, 2017
Verisign has a unique view into distributed denial of service (DDos) attack trends, including attack statistics, behavioral trends and future outlook. The below data contains observations and insights about attack frequency and size derived from mitigations enacted on behalf of customers of Verisign DDoS Protection Services from January through March 2017.
How secure is your company’s network?
The rising frequency of employee network access is fast becoming one of the most prevalent and unmanaged risks to the protection of critical enterprise data. When coupled with increasingly sophisticated cyber-attacks, the possibility of a security breach of enterprise networks becomes more likely.
As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing identity fraud. Discover the latest facts and statistics. Learn more about the use-case of location verification when logging into your company’s network.
Download the infographic from HERE Technologies.
Published By: Commvault
Published Date: Jul 06, 2016
Around-the-clock global operations, data growth, and server virtualization all together can complicate protection and recovery strategies. They affect when and how often you can perform backups, increase the time required to back up, and ultimately affect your ability to successfully restore. These challenges can force lower standards for recovery objectives, such as reducing the frequency of backup jobs or protecting fewer applications, both of which can introduce risk. High-speed snapshot technologies and application integration can go a long way toward meeting these needs, and they have quickly become essential elements of a complete protection strategy. But snapshot copies have often been managed separately from traditional backup processes. Features like cataloging for search and retrieval as well as tape creation usually require separate management and do not fully leverage snapshot capabilities. To eliminate complexity and accelerate protection and recovery, you need a solution
Wireless bar code and radio frequency identification (RFID) label printing is widely recognized by major retailers globally as an essential technology for enhancing store operations. The pages that follow detail the far-ranging benefits of wireless bar code and RFID printing, and present innovative wireless printing solutions from Zebra.
What opportunities are there for retailers to elevate the shopping experience and grow revenue? The Demandware Shopping Index takes a look at more than 400 million shoppers across the globe to identify trends and consider vital shopper metrics including frequency, conversion, average order values and much more. Download your free version of the Shopping Index today!
Published By: Limelight
Published Date: Feb 16, 2018
DDoS attacks have long been known as the main form of cyber attack risk. “The Financial Inspection Manual” revised by the Japanese government’s Financial Services Agency in April 2015, identifies the risk of "DDoS attacks", and the need to take countermeasures is strongly emphasized. Other government agencies also acknowledge the frequency and severity of DDoS attacks. However, a clear method to completely prevent DDoS attacks has not been established yet. Why is that? What are the best measures that companies can take at the present time?
Published By: Microsoft
Published Date: Mar 23, 2018
Die Zukunft für den Serviceaußendienst
Kevin Ashton, Technologieexperte aus Großbritannien, begründete am Massachusetts Institute of Technology (MIT) das Auto-ID Lab, in dem Pionierarbeit auf dem Gebiet der RadioFrequency Identification (RFID) und anderen Sensoren geleistet wurde.
Im Zuge seiner Tätigkeit prägte Ashton im Jahr 1999 erstmals den Begriff des „Internet of Things”, kurz IoT, um die Vernetzung alltäglicher Gegenstände und Geräte sowie deren Übermittlung von Daten und Informationen zu beschreiben. Kevin Ashton gilt deshalb heute als „Vater” des IoT-Konzepts. Ende des Jahres 2015 war Kevin Ashton als Referent auf einem europäischen Kongress zum Thema Kundenservice geladen. Seine These: Das Servicemanagement im Außendienst sei die erste Branche, die mit dem Internet of Things eine grundlegende Transformation durchlaufe.
The demands of modern IIoT applications increases the complexity of systems infrastructure
and puts additional pressure on IT and OT security. As the frequency and sophistication of cyber-attacks increase, operations must leverage industry standards to achieve consistent protection. This paper will address how IEC62443 can be applied to industrial control systems and help readers understand the various priorities and steps required to help mitigate cyber
Published By: WebiMax
Published Date: Oct 29, 2014
In most use cases involving flash storage deployments, the business environment changes, driving a need for higher-performance storage. However, the case of Epic Systems Corporation software is the opposite—the storage requirements haven’t changed recently, but the options for addressing them have.
Epic, a privately-held company founded in 1979 and based in Verona,Wisconsin, makes applications for medical groups, hospitals and other healthcare organizations. Epic software typically exhibits high frequency,random storage accesses with stringent latency requirements. IBM has been working with Epic to develop host-side and storage-side solutions to meet these requirements. Extensive testing has demonstrated that the combination of IBM® POWER8™ servers and IBM FlashSystem™ storage more than meets the performance levels Epic recommends for the backend storage supporting its software implementations—at a cost point multiple times lower than other storage alternatives.
Factory Direct Fencing, Austraila’s largest family-owned manufacturer and distributor of fencing products, deploys Sage Business Cloud Enterprise Management to handle multi-warehouse management, radio frequency scanning and component manufacturing functionality. Sage Business Cloud Enterprise Management not only streamlines its processes and reduces duplication of data entry, it also ensures more reliable reporting and automates its key business processes.
Published By: Progress
Published Date: Oct 09, 2017
"The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the customer experience. As a result, brands may not be making the most of their customer experiences.
However, with a mix of new technology combined with best practices, companies can regain control of the customer journey and create memorable experiences for their customers. "
The frequency of “mega breaches” continues to rise at an alarming rate. In fact, crippling incidents involving tens of millions of customer records, theft of highly valuable intellectual property, and related criminal activity have become commonplace.
This report asserts that many such breaches could be prevented by deploying next-generation endpoint protection technology in concert with an aggressive proactive hunting strategy. This potent combination provides the most effective means to reduce attack surfaces and defend against advanced adversaries.
Despite the greater frequency of extreme weather events occurring around the globe, freight still has to be delivered on time and on a year-round basis. Truck drivers often find themselves driving through rain, snow, sleet, hail, fog, ice, thunderstorms, tornadoes and high winds. While drivers aren't generally expected to stick to pre-planned routes in extreme weather, fleet managers don’t really have the capacity to outline every possible alternate route in anticipation of a future hazardous weather scenario.
Data-driven route planning saves fuel, prevents accidents and improves ETAs, which is why many logistics companies are turning to advanced supply chain optimization solutions with real-time weather alerts and rerouting functionalities. Today, tech-savvy fleet managers are looking for exactly this type of tech innovations to provide them with a sharp competitive edge in an already crowded industry such as long-haul logistics.
As one of the world's leading location platforms, HER
This Frost and Sullivan market research study comes at a time when DDoS attacks are accelerating in size, frequency and complexity. Though DDoS is not a new concern, the risk of DDoS attacks and the potential for damage is at an all-time high. As a result, DDoS mitigation is a top-of-mind consideration for IT and security organizations around the world, and demand for DDoS mitigation solutions is growing rapidly.
Published By: Neustar
Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
Download this executive summary of the 2015 Customer Experience Risk Study and learn:
-Why at-risk customers often account for over 10% of potential revenue
-How retailers miss over 80% of problem occurrences
-How to take a customer-value lens to understand problematic experiences
-How to measure on impact, as the frequency of issues can be deceiving
A major QSR brand wanted to increase business in a highly competitive category by acquiring new
customers and eliminating wasteful spend on advertising in the process. Of equal importance was their
desire to increase frequency and ticket size with their light lapsed guests.
At IBM Watson Marketing, we believe deeply in this
practice and have dedicated a large effort to provide
some of this critical data to marketers.
The newest IBM Watson Marketing annual report of
marketing benchmarks is bigger and better than ever
with mobile marketing metrics data in addition to
email marketing metrics.
This year’s report includes traditional benchmark
metrics such as email marketing open, click-through
and unsubscribe rates, as well as email client and
device data and engagement/read rates. New
this year to the report are delivery and message
frequency metrics for SMS and open and clickthrough rates for mobile push messages.
However, big data and analytics solutions can have shortcomings. Proprietary and best-of-breed approaches can require valuable time and resources to build, integrate and maintain — while outsourcing data analytics can constrain reporting frequency and timeliness. In a world where operational efficiency and fast, reliable information is paramount, these limitations can put payers at a competitive disadvantage.
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