Providing exceptional service to more than 1,000 clients and wooing thousands of prospects was a costly endeavor for Business Fitness, a consulting firm specializing in business efficiency. The company desperately needed a cost-effective tool to help it educate, nurture and convert leads to happy customers without racking up frequent flyer miles.
Watch this on-demand webinar to hear pioneer presentation innovator Nancy Duarte, CEO of Duarte Design, demonstrate how to apply the methods in her book, Resonate: Presenting Visual Stories That Transform Audiences, to build meaningful connections with audiences that compel them to action. Her groundbreaking work details a new way of structuring presentations that helps the presenter create a human connection with audiences.
This new white paper identifies strategies for maximizing your webinar program, uncovers key trends related to the benefits and use of webinars and provides valuable insights from survey respondents and other industry experts.
This Webinar Success white paper provides guidelines on how to produce and manage successful Webinars - from the first (and most important) step of defining purpose and expectations to quantifying results after the event.
A recent MarketingSherpa Webinar on the topic of high-conversion content uncovered five burning questions from participants about specific types of content. This brief explores these questions and offers advice and strategies for content creation and distribution.
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.
Whatís the one thing that could make webinars even better? Presenting in high-definition video.
The benefits of using video in a webinar are numerous, some of which may even surprise you.
This 1080 Group brief shares 7 ways presenter video can help you improve your webinars and impress your audience.
During a presentation, your confidence influences how receptive your audience is to your message. Sweating yet?
In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it.
This brief by Matt Abrahams, communication and presentation expert, explores how you can shake your stage fright to present with confidence.
Webinars are powerful tools for reaching and engaging audiences anywhere. But first you need to know how to present your information simply and successfully.
This template by Gihan Perera, author of Webinar Smarts, will help you craft a compelling marketing webinar that will engage your audience from start to finish.
There are a few simple things you can do before, during and after a webinar that will leave your attendees talking for days.
If you want to have a lively event, get the conversation started early.
This brief provides an easy step-by-step guide that will make your online event more engaging, valuable and effective.
We've all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention.
No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome.
This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories thatíll inspire you to find your own unique brand of business awesome.
Whether it's a quick brainstorm on a team project or a company-wide meeting, you need to keep employees connected and engaged wherever they may be.
Fully engaged employees can readily align what they do every day with where their companies are going.
This brief by Jack LeMenager, business communications expert, explores how to keep your distributed workforce engaged with new collaboration tools and strategies.
Letís face it: itís competitive out there in the content marketing crowd. You need a strong content strategy to help you stand out.
Building a plan that places webinars at the hub of your marketing is the most sensible approach to spurring growth both now and in the future.
This DemandGen report explores how you can leverage webinars to generate a large and loyal following.
This white paper presents a summary of the survey results regarding their marketing plan and tactics, identifies top trends from this survey, and also discusses the increasingly important role of Webinars in small business marketing in 2009.
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics.
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user.
Interactive online webinars have emerged as the gold standard in B2B marketing.
This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales.
This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it?
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
"When everyone's on the same page, amazing things happen. People get along. Work gets done.
This eBook explores how the human resources department (HR) can strategically use webinars to keep everyone on the same page, aligning employees with the company's vision, nurturing greater employee engagement and driving productivity. "
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