With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why.
Learn more in the HERE eBook.
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources.
However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before.
As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation.
Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change.
HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences.
It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change.
HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
We believe people change organizations. So, we built Workplace by Facebook to empower them. Our mission is to unlock human potential by giving the world a place to work together. We do it by combining next-generation technology and easy-to use features to transform communications, culture, and workflows inside organizations of all shapes, sizes, and industries. Industries like retail.
In this playbook, we’ll explore the new consumer expectations shaping the future of retail in North America. You’ll discover why great brand experiences for your customers start with great work experiences for your employees.
Download this whitepaper now to learn more about the benefits of customer-centric collaboration tools like Workplace by Facebook.
Then you’ll be ready to take the next step on your digital transformation journey.
Do you know your people as well as you know your customers?
Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people.
Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people.
Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights.
These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions.
Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
Aunque muchas empresas todavía no saben exactamente qué significa para ellas la transformación digital, no cabe duda de que los CIO tienen una oportunidad perfecta para liderar la innovación en sus organizaciones.
En este informe se analiza la transformación digital con la lupa del CIO para definir lo que significa y explorar los pasos para lograrla. Lea el informe para acceder a insights de CIO en activo y con otros que ya no desempeñan este puesto, académicos, expertos del sector y otras personas que han sido testigos de la transformación digital y saben cuáles son los ingredientes que componen la receta del éxito.
The Internet of Things is growing fast: By 2025, IoT devices will transmit an estimated 90 zettabytes of data to their intended targets, according to IDC. Armed with information, businesses can revolutionise everything from fraud detection to customer service. But first, they need an architecture that supports real-time analytics so they can gain actionable insights from their IoT data.
Read the complete report sponsored by Google Cloud, and learn how to mitigate key IoT-related challenges.
This one-page interview describes the importance of providing clinicians with access to evidence-based information and discusses how artificial intelligence can help deliver that information quickly at the point-of-care.
Published By: Lookout
Published Date: Mar 28, 2018
Mobile devices have rapidly become ground zero for a wide spectrum of risk that includes malicious targeted attacks on devices and network connections, a range of malware families, non-compliant apps that leak data, and vulnerabilities in device operating systems or apps.
Read the four mobile security insights CISOs must know to prepare for a strategic conversation with the CEO and board about reducing mobile risks and the business value associated with fast remediation of mobile security incidents.
Published By: 1010data
Published Date: Nov 28, 2018
This report analyzes online private-label sales from Sept 2017 – Aug 2018 at the category and retailer level and delivers insights on which brands pose the biggest threat online today and which categories may expect more disruption down the line.
We are renegades and realists who blend strategy,
technology and creativity to tackle every client
challenge. We imagine the businesses that will shape
tomorrow’s world and help our clients make them real.
We uncover insights from data that others can’t see
and deliver progressive ideas through the use of IBM
Design Thinking. We ground every strategy with a
focus on delivering the ultimate experience – for
customers, for employees, for shareholders.
Everything we do drives measurable impact at scale.
For more information, visit ibm.com/ibmix
Published By: Workday
Published Date: May 09, 2018
ERP Must-Haves for Finance: Leave behind cumbersome reporting, spreadsheets, and data
that offers zero insights. IDC MarketScape has put together a guide to help you find the best finance and
accounting applications. Read an excerpt of the report to learn today’s must-have ERP capabilities and
why the IDC MarketScape positioned Workday in the Leaders category.
Published By: Workday
Published Date: Aug 07, 2018
From the rise of data analytics to new needs in budgeting, the shift to value-based medicine is bringing a fresh set of challenges to healthcare CFOs. How can you best meet these new demands and turn change into opportunity? This Becker’s Hospital Review eBook compiles 10 must-read articles that offer executive tips, actionable insights, and noteworthy trends for healthcare finance technology.
Published By: Workday
Published Date: Sep 19, 2018
Hoarding data isn’t doing much to help your financial services firm if you can’t easily combine data from multiple sources and quickly run analytics. But there is a way to turn those heaps of data into actionable insights to get clearer answers to your biggest questions and better drive your firm’s strategy. Read the blog to learn how to improve your back end to go from data hoarding to decision-making.
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, evergage, google, IBM, localytics, Mixpanel, optimizely, sAs, and Webtrekk — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
Deep learning opens up new worlds of possibility in artificial intelligence, enabled by advances in computational capacity, the explosion in data, and the advent of deep neural networks. But data is evolving quickly and legacy storage systems are not keeping up. Read this MIT Technology Review custom paper to learn how advanced AI applications require a modern all-flash storage infrastructure that is built specifically to work with high-powered analytics, helping to accelerate business outcomes for data driven organizations.
In the age of big data, artificial intelligence (AI), machine learning and deep learning deliver unprecedented insights for the massive amounts of data. Many organization are now using AI for leading-edge research or as a competitive advantage. This Datanami white paper not only covers the societal impacts of deep learning, but it also discusses why traditional storage can't meet deep learning needs and how having the right data hub can help deliver data throughput for AI.
Published By: BMC ASEAN
Published Date: Dec 18, 2018
Big data projects often entail moving data between multiple cloud and legacy on-premise environments. A typical scenario involves moving data from a cloud-based source to a cloud-based normalization application, to an on-premise system for consolidation with other data, and then through various cloud and on-premise applications that analyze the data. Processing and analysis turn the disparate data into business insights delivered though dashboards, reports, and data warehouses - often using cloud-based apps.
The workflows that take data from ingestion to delivery are highly complex and have numerous dependencies along the way. Speed, reliability, and scalability are crucial. So, although data scientists and engineers may do things manually during proof of concept, manual processes don't scale.
Published By: Veeam '18
Published Date: Dec 04, 2018
"The new EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 22 years and it will have a profound impact on every organization that relies on the storage and processing of personal data of EU citizens. Starting May 25, 2018, the penalties begin for noncompliance, with GDPR fines of up to 4% of annual global revenue or 20 million euros - whichever is greater.
As this new regulation also impacts Veeam®, we wanted to share our insights on our road to compliancy. In a new executive brief, GDPR: 5 Lessons Learned, Veeam Compliance Experience Shared, we walk through these lessons and share how our software played a critical role within data management and protection strategies to ensure we remain compliant while delivering Availability for the Always On Enterprise™."
Published By: Genesys
Published Date: Dec 20, 2018
Companies across the world are innovating with artificial intelligence (AI) to improve customer experience and forge deeper relationships with customers. Through surveys and interviews with 599 executives, from large and mid-sized companies across the globe, this MIT report reveals that most customer-centric firms have already deployed AI extensively in their customer-facing operations and customer experience management processes.
Get the global report and regional spotlights on North America, Latin America, Europe and Asia to access complete results. Key insights include:
• Nearly 90% of respondents report measurable improvements in the speed of complaint resolution; 80% note enhanced call volume processing using AI
• 80% of respondents report measurable improvements in customer satisfaction, service delivery and contact center performance
• In North America, 60% of the respondents believe they will deliver a 10% or more increase in customer lifetime value in the next year
In Q4, 2009, ENTERPRISE MANAGEMENT ASSOCIATES (EMA) analysts worked with ASG to research how executives in IT and within the lines of business use dashboards to gain holistic insights into IT services as they impact business outcomes.
Guidance for taking any organization to the highest level of endpoint protection regardless of internal resources
Organizations today have a wealth of security tools available to them but many struggle to take full advantage of the technology they have. Too often, this results in a damaging breach that could have been avoided if their solutions had been configured and updated properly or if detections had been noticed and acted on. How well your organization is doing at fully implementing its security solutions, particularly endpoint protection technology, is a reflection of your cybersecurity maturity.
This white paper, “CrowdStrike Falcon Complete: How to Achieve Instant Cybersecurity Maturity for Organizations of all Sizes,” explores the challenges organizations face in getting the most out of a security solution. It also offers insights on how CrowdStrike Falcon Complete can raise you to the highest level of endpoint protection with speed and efficiency, regardless of your size an
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