Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Published By: Dell EMC
Published Date: Oct 08, 2015
To compete in this new multi-channel environment, we’ve seen in this guide how retailers have to adopt new and innovative strategies to attract and retain customers. Big data technologies, specifically Hadoop, enable retailers to connect with customers through multiple channels at an entirely new level by harnessing the vast volumes of new data available today. Hadoop helps retailers store, transform, integrate and analyze a wide variety of online and offline customer data—POS transactions, e-commerce transactions, clickstream data, email, social media, sensor data and call center records—all in one central repository.
Whether its spyware hidden amidst a seemingly innocuous download, a “spoofed” social networking identity, or phishing emails that gain access to valuable information, web and email-based security threats are more advanced and more covert than ever before. Learn how MessageLabs integrated web and email security services protect your business.
Download your FREE 30-Day Trial of GFI MailEssentials Today! GFI MailEssentials 2012 is an all-new version which enhances the anti-spam functionality and integrates email security functionality to provide one comprehensive on-premise email solution.
Published By: 8x8, Inc.
Published Date: May 13, 2013
As voice, video, and data networks meld into a single user experience, solutions that integrate phone service, unified messaging, voicemail, audio and video capabilities, rich-media conferencing, and mobility solutions are in high demand.
Published By: 8x8 Inc.
Published Date: Feb 13, 2017
The right contact center solution should integrate tightly with your CRM solution and add value to it. Your contact center software should be able to capture all email, chat and standard telephone interactions and link them to the customer records database. Not only does this ensure continuity in all your customer communications, it gives the CRM database more information to use in constructing a better picture of your customers’ behavior.
So how do you choose the right contact center for your organization? Following are three examples of forward-thinking businesses that found the right answer with cloud communication technology.
This white paper shall cover the following topics: What archiving is and how it integrates with Microsoft Exchange or a messaging solution; What stubbing is and why Microsoft does not recommend the use of stubbing; How Journaling in Exchange can allow efficient email archiving; How does stubbing compare with Journaling?
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
This white paper shall cover the following topics: What archiving is and how it integrates with Microsoft Exchange or a messaging solution, What stubbing is and why Microsoft does not recommend the use of stubbing, How Journaling in Exchange can allow efficient email archiving.
Published By: SendGrid
Published Date: Jun 27, 2012
When you become a SendGrid customer, you gain instant access to data, tools and services that will help you quickly integrate with our system and measure delivery effectiveness to better manage your transactional email.
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