integrated marketing system

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Published By: Aprimo     Published Date: Jan 31, 2012
om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
Tags : 
aprimo, marketing, integrated marketing, marketing investments, integrated marketing system, marketing management strategy
    
Aprimo
Published By: Saepio     Published Date: Feb 18, 2010
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
Tags : 
saepio, emm, roi, marketing process optimization, var, distribution, crm, mrm, distributed marketing, enterprise marketing management, campaign planning
    
Saepio
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