In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales.
As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue.
Marketing automation platforms automate repetitive
2017 and 2018 were not easy years to be a CIO or CISO, and 2019 isn’t showing any signs of being easier. With so many career-ending-level data breaches in 2017 (e.g., Equifax, Uber, Yahoo, to name a few) and with the stronger regulatory requirements worldwide, CIOs/CISOs have a corporate responsibility to rethink their approach to data security. Regulatory compliance aside, companies have a responsibility to their customers and shareholders to protect data, and minimize its exposure not only to external attackers but also to employees. The most common method of data breach in 2017 was a phishing email sent to a company’s internal employees (See 2017 Data Breach Investigation Report), This makes employees unwillingly complicit in the data breach. Over 80% of successful cyberattacks have a critical human element that enabled them. The average employee who opens the innocent-looking attachment or link, is unintentionally jeopardizing a company’s data. While there is no 100% protection, th
You cannot accurately predict what your customer will want next. Artificial intelligence can.
WHY SHOULD THE TARGET AUDIENCE CARE?
By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.)
At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination.
You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.
Today’s organizations are becoming more innovative and dynamic by adopting mobility, IoT, analytics and cloud technologies. With this, come growing demands for network scale, agility and threat protection which call for an intent-based network. The Cisco® Digital Network Architecture (Cisco DNA) gives you comprehensive intent-based networking across your campus, branch and WAN with robust wired, wireless, and routing solutions.
Edison has followed the development and use of Cisco’s Application Centric Infrastructure (ACI) over the past five years. Cisco ACI delivers an intent-based networking framework to enable agility in the datacenter. It captures higher-level business and user intent in the form of a policy and translates this intent into the network constructs necessary to dynamically provision the network, security, and infrastructure services.
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what your organization needs and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals. Cisco® Digital Network Architecture (Cisco DNA™) is your team’s bridge to an intentbased network. It is an open, extensible, software-driven architecture that accelerates and simplifies your enterprise network operations, while lowering costs and reducing your risk. Only Cisco provides a single network fabric that is powered by deep intelligence and integrated security to deliver automation and assurance across your entire organization at scale. Cisco DNA gives IT time back from time-consuming, repetitive network configuration tasks so you can focus on the innovation your business needs. Cisco DNA automation and assurance are built on a Software-Defined Networking (SDN) controller, ri
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals.
Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Cisco has recently unveiled its new intent-based networking strategy, called "The Network. Intuitive." The goal of intent-based networking is to allow greater levels of automation, security integration, and centralized manageability within a software subscription orientation. Intent-based networking is underpinned by Software-Defined Access (SDA), Cisco's automation engine built upon the company's Digital Network Architecture (DNA), which automates network segmentation, policy enforcement, and troubleshooting. Other core components of the announcement include a refresh of Cisco Catalyst switches, a new licensing model for infrastructure, and an all-in-one management console called DNA Center.
Published By: HPE Intel
Published Date: Jan 11, 2016
With the recent news of Dell's intent to acquire EMC, along with all the recent HP 3PAR industry accolades and market success, I thought it would be an ideal time to remind you of some very unique capabilities we have with 3PAR.
Read this article learn more about the advantages of switching to a 3PAR storage solution and how HP is making the change easier than ever.
Published By: Cisco EMEA
Published Date: Nov 08, 2018
Enterprise IT is changing. It’s evolving from a rigid, static, manually configured and managed architecture to one where connectivity is dynamic, application services are on demand, and processes are automated.
Enterprise networking is evolving along with IT. This has been evident in the past several years in initiatives such as enterprise digitization and as-a-service consumption models, as well as their
enablers, including BYOD, IoT and cloud. Add to this, all of the security implications of each initiative.
The purpose of this paper is to assess the switching requirements for next-generation campus networks incorporating wired switches, wireless LANs and WAN routers in an intuitive, intent-based network supporting cloud, mobility, IoT and digitization, with pervasive security.
Published By: Cisco EMEA
Published Date: Dec 11, 2018
Enterprise IT is changing. It’s evolving from a rigid, static, manually configured and managed architecture to one where connectivity is dynamic, application services are on demand, and processes are automated. Enterprise networking is evolving along with IT. This has been evident in the past several years in initiatives such as enterprise digitization and as-a-service consumption models, as well as their enablers, including BYOD, IoT and cloud. Add to this, all of the security implications of each initiative.
The evolution of IT requires a network that evolves along with IT’s changing requirements – a network that continuously adapts to ever-changing security threats, and evolving digitization, mobility, IoT and cloud requirements.
The purpose of this paper is to assess the switching requirements for next-generation campus networks incorporating wired switches, wireless LANs and WAN routers in an intuitive, intent-based network supporting cloud, mobility, IoT and digitization, with
To support business continuity, many
organizations eagerly avoid putting all their
eggs in one basket.
Understanding the critical role of last-mile
connectivity and always-available Internet
access, savvy firms utilize redundant wide
area network (WAN) and Internet connections
from multiple service providers to ensure
network availability in addition to load
balancing. Despite the good intentions,
their Internet connectivity risks may still be
in a single basket. That is because internet
service providers (ISPs) and competitive local
exchange carriers (CLECs) may operate using
leased network infrastructure from the same
incumbent local exchange carrier (ILEC).
Curves® and Jenny Craig® operate 7,000 Curves clubs and franchises globally and 400 Jenny Craig locations supported by IT service desks in California, Texas, and Australia. The two organizations combined to form Curves Jenny Craig in November 2013. Outdated systems, known internally as “the black hole,” plagued Jenny Craig with inefficient processes and created a lack of accountability. For example, records could not be categorized or prioritized properly, tracked by date or owner, and they could be intentionally hidden in an ambiguous status. Without visibility, Jenny Craig had no way to quantify the impact of their customer service. Mary Carter, manager of IT service, summed it up, “We had no reporting prior Cherwell Service Management.” Curves was in even worse shape as they logged tickets in an Excel® spreadsheet.
The intent of this book is to provide a governance framework that will guide IT organizations in successfully implementing hybrid cloud solutions that drive digital transformation. Download now to learn more.
According to ESG’s 2014 IT Spending Intentions Survey, improving data backup and recovery is the most often mentioned priority for midmarket organizations for the third year in a row. It is the third most frequently cited priority by enterprises and midmarket organizations overall. Additionally, business continuity and disaster recovery (BC/DR) also appear in the top-ten priority lists of both midmarket and enterprise respondents.
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Published By: T Systems
Published Date: Nov 28, 2018
The wait is over. Here at T-Systems, we are proud to present the findings of CXP Group - a leading independent European research and advisory firm in the field of digital, software and IT services. Their new “Digital Industrial Transformation with the Internet of Things” report examines the dynamic range of opportunities that IoT holds for businesses and explores the challenges of integrating existing data processes with those that are IoT enabled.
The report is the result of the feedback cultivated from interviews with senior business and IT decision-makers responsible for creating and running innovation strategies at 250 large-scale European manufacturers. The data has been disseminated by region, strategies, pain points, IoT adoption, intention, investment etc. and provides readers with a detailed examination of what industrial businesses look for most from IoT.
The report provides a fascinating unearthing of influencing factors for IoT readiness and digitization as a whole. Using
This white paper illustrates how the integration of zero touch provisioning with EdgeConnect profiles, and the further integration of local profiles into the global business intent of Silver Peak’s virtual overlays, fulfills the promise of SD-WAN with virtualised wide area networking.
In this report from Salesforce Commerce Cloud, formerly Demandware, several key areas are analyzed, from shopper context and experience to intent and conversion, all areas which are vital to today’s digital retailing, and how leaders in the space approach mobile shopping. Download the report now!
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
El software de PPM (gestión de proyectos y carteras) puede favorecer o menoscabar la capacidad de entrega de una organización.
El reciente crecimiento de la gestión de carteras como función empresarial estratégica ha llevado a muchos distribuidores de software relacionados con elementos de la ejecución de proyectos a integrar módulos de gestión de proyectos y carteras (PPM). Este es un intento claro de sacar partido de un mercado lucrativo y en auge.
Published By: Cognizant
Published Date: Oct 23, 2018
The implications of AI’s unique approach are profound: AI can learn by example rather than through brute-force programming; can understand human intention and emotions and act accordingly; and can handle extraordinarily complex relationships of data that are beyond the capability of human analysts working alone.
AI can multiply what we currently do and take us to experiences we’ve never had before, at a speed and scale that will change entire industries. In these case studies, we’re pleased to present a range of real-world examples to guide your imagination. Here, you’ll find situations where companies like yours found AI to be part of the solution. These examples show how AI can enhance an existing application, workflow or process and reduce friction.
This e-book presents how 10 organizations are using artificial intelligence to accelerate decision making, improve business processes, enhance user engagement, reduce costs and drive remarkable growth and profitability.
Achieving and maintaining a high level of information security requires information security professionals with robust skills as well as organisational, technical and operational capabilities. The gap between intent and ability to be secure is evident in our sample of UK large enterprises. Deficient companies will only close that gap when they acquire the necessary capabilities. Some of these capabilities can be purchased as information security tools or application solutions, but it is more prudent for an organisation to consider acquiring these capabilities through a service arrangement with a dedicated security services partner.
Cisco DNA takes a software-delivered approach to automating and assuring services across your campus, WAN, and branch networks. Based on an open and extensible platform, DNA allows you to build value on the network, so you can streamline operations and facilitate IT and business innovation.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.