Published By: Resonate
Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems.
In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession.
Key takeaways will include:
- Why Marketing today is failing
- How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm
- What Marketing Leadership must do in order to enact, and maintain this shift
Read this white paper to learn the five essential questions CFOs should be asking their controllers. The discussion will enable you and your controller to jointly to establish best practices around:
Visibility and reporting
This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
Published By: Skillsoft
Published Date: Oct 13, 2011
Today's IT departments must be true business partners, actively engaged in serving internal and external customers, and aligned with company goals. IT leaders discuss how educating and training IT professionals for leadership leads to high-performance, business-savvy tech teams.
This paper highlights the practices and process required to develop leaders internally by building their capabilities, as well as the best practices required to acquire leadership talent from external hires.
This paper highlights the practices and process required to develop leaders internally by building their capabilities, as well as the best practices required to acquire leadership talent from external hires by buying that capacity. This "build versus buy" question challenges organizations to think and act holistically across multiple talent management functions.
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