In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind?
In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
"Is ‘Integration’ becoming a barrier to cloud adoption and preventing you
from getting there fast?
With Cloud adoption gaining momentum, the diversity as well as complexity of
cloud integration use cases is on the rise. The right integration strategy is the single most important determinant
of success. IBM’s leading cloud integration offering—IBM Cast Iron—is constantly evolving to address the changing cloud
landscape. Cast Iron has been an integration platform of choice for enterprises of all sizes, across different
industry verticals. Its simple configuration-based ‘no coding’ approach and extensive pre-built connectors and
templates make it suitable for emerging bi-modal IT teams. Cast Iron supports the complete spectrum of Cloud
Integration use cases—from data migration to bi-directional sync, from API centric invocation style to eventbased
Join us to learn the newer platform features and enhancements and how IBM Cast Iron can help you embrace
cloud, paving the way fo
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