Since it first started providing air passenger services in 2000, JetBlue has been
innovating. It was the first airline to embrace dot.com transactions and electronic
ticketing, and continues to churn out industry-leading inventions as described
here. When business needs changed in 2014, JetBlue embarked on very robust
digital transformation based on TIBCO integration and analytics technology—and
the company was recognized with the first-ever TIBCO Trailblazer Impact award
for the incredible effect this project was having on its strategic differentiation. In
this case study, Director of Shared Development Services Andi Azzolina describes
the objectives, initiatives, capabilities, and achievements making up JetBlue’s
journey towards becoming the most caring travel provider in the world.
Published By: Globoforce
Published Date: Apr 01, 2013
Joanna Geraghty from JetBlue can. JetBlue’s Lift program provides deep insights into the company’s performance and culture management, powered by peer feedback and directly linked to the airline’s core values
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
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