Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
Growing your enterprise is an ongoing priority. And, as the
application economy continues to expand, it’s likely that
you’re looking at digital business initiatives to fuel a significant
portion of that growth. Among the most promising objectives
of such a strategy are:
• Providing superior digital experiences for consumers
• Expanding markets and revenue streams through
• Connecting employees and partners to enterprise
data anywhere, anytime
• Launching innovative new services for the Internet
of Things (IoT)
Successfully executing a digital strategy requires the ability
to launch new apps and coordinate your digital presence with
partners. Application Programming Interfaces (APIs) create
the connectivity required to share enterprise data and digital
content with those apps and partners over the Internet.
APIs are a critical component of digital business—empowering
developers to build apps across any channel and enabling
partners to incorporate your dat
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