lead scoring

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Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
    
Eloqua
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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marketing, sales, alignment, coordination, software, leads, sales leads, demand generation
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.
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sales, inside sales, marketing, sales reps, sales executives, sales team, sales motivation, prospects
    
Marketo, INC.
Published By: SugarCRM     Published Date: Jan 07, 2015
The way companies use and pay for customer relationship management (CRM) software has changed significantly over the past decade. Moving from a predominantly perpetual license-based system, where companies paid a large up-front sum and then smaller annual maintenance fees, CRM software providers are now moving towards monthly or annual subscription fees to access CRM software on the Internet.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
SugarCRM
Published By: Silverpop     Published Date: Feb 04, 2013
A scoring model that helps both quickly identify who is ready to buy and when can make all the difference when it comes to nurture campaigns and ultimately, ROI.
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data, scoring, leads, prospects, sales, customers, sales process
    
Silverpop
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
Today customers look to engage with organizations through an increasing number of channels – and expect more from every customer service and support experience. As a result, connecting customers quickly and efficiently with the information they need has become doubly important: both as a means to reduce service costs in a harsh economic climate, and as a key battleground in the drive to establish competitive differentiation and edge.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
Social-enabled customer service requires three primary capabilities. The capability to: 1. Listen and Respond: Treat Social Media as an Integrated Interaction Channel Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs and negligible return on investments. Download this White Paper for more info.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
    
Oracle
Published By: Marketo     Published Date: Oct 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, crm
    
Marketo
Published By: Mintigo     Published Date: Nov 20, 2017
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a host of limitations. In today’s competitive landscape, organizations needs to embrace more advanced and reliable scoring models to succeed. Read this ebook to learn 4 reasons why traditional lead scoring is not adequate, and why scoring with AI is necessary.
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Mintigo
Published By: Mintigo     Published Date: Sep 05, 2018
One of the most common use cases for AI in B2B is to make predictions about which accounts are most likely to buy and which leads are most likely to convert. However, use cases for AI are being extended beyond predictive account and lead scoring to include decision-making and process automation as well. Download this SiriusDecisions technology perspective on Predictive Analytics and Artificial Intelligence Technology to learn more. This paper will cover: • The benefits, evolution and capabilities of AI technology solutions for B2B organizations • The core and extended capability groups of AI • The business priorities supported by AI Fill out the form to get your free copy!
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Mintigo
Published By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of infor¬mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom¬er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
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marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring
    
Genius Inc
Published By: Genius Inc     Published Date: Nov 13, 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. Interestingly, recent research from CSO Insights finds that only 26.9 precent of 550 companies surveyed have implemented a formal lead scoring process. So, why aren't marketers rushing to adopt this new technology-enabled feat?
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genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing
    
Genius Inc
Published By: Genius Inc     Published Date: Apr 07, 2010
It's not only the responsibility of the marketing department to engage customers anymore, it's the entire organizations responsibility, and social media has made consumers even more accessible.
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genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing
    
Genius Inc
Published By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
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b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma
    
Marketo
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs... Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}
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leadlife solutions, lead scoring, lead nurturing, lead generation, roi, crm
    
LeadLife Solutions
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
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leadlife solutions, e-newsletter, blog, telemarketing, trade show, direct mail, webinar
    
LeadLife Solutions
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
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leadlife solutions, bearingpoint, demandgen, lead scoring, lead generation, crm, roi, lead nurturing
    
LeadLife Solutions
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