Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly.
We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn:
How the new director of marketing data position and GDPR compliance can build customer trust.
What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning.
How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
This eBook will present some of the key ingredients in the secret sauce for successful customer loyalty and customer retention marketing. It presents five marketing strategies to drive engagement with a long-term perspective. Drawing on the latest engagement marketing technologies, these insights are supplemented by cases from Selligent Marketing Cloud clients, top brands that are at the forefront of creating and sustaining customer loyalty.
Retailers who can identify their customers and deliver hyperpersonalized engagement on any channel are the ones thriving in this new age of retail. As the old model of inventory-led retail becomes obsolete, forward-thinking marketers deliver a new generation of shopping experiences with a common focus: the individual consumer.
In our Personalization Handbook for Retail Marketers, we’ll provide a toolset of proven strategies and technologies to help marketers leverage personalization for longterm wins such as increased customer loyalty, spending frequency and lifetime value. Starting things off, we’ll discuss why hyper-personalization is the only constant in today’s rapidly changing retail landscape.
When online sellers first set up shop, they’re
laser-focused on spreading their brand far
and wide in order to rip open the customer
acquisition floodgates. After all, the goal for
any ecommerce startup is to get as many
eyes as possible off the competition and onto
But once an online store has found its footing
and settled into some steady traction, a new
obstacle rears its head: The Repeat Purchase.
The truth is, most of your customers will be
one-and-done shoppers with your store. But
what would happen if you could turn more
first-timers into lifers?
Why data-driven businesses stand out from the crowd.
Why Should the Target Audience Care?
Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd
Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards?
Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into:
• the key drivers needed within an organisation that help grow customer analytics maturity
• why companies using paid analytics solutions experience more tangible benefits than those using free analytics
• how to distinguish customer analytics leaders from laggards
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Small and midsize retailers around the world are seeing their businesses transform in a variety of ways. These firms, typically with fewer than 1,000 employees, have been transforming themselves as customers seek new types of engagement and as suppliers expect higher levels of efficiency and effectiveness. New business models and new competitors are changing the way retailers do business. Rather than simply react to new threats, successful retailers are leveraging technology in new ways to sharpen business practices, improve agility, and better serve customers while strengthening the role of retailers in the supply chain.
Through digital transformation including the effective engagement of the internet of things (IoT) to track inventory, the opportunity to maintain and gain competitive advantage can be significant.
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can:
-Upgrade your support centers to deliver omni-channel customer care.
-Introduce self-service and AI without sacrificing the human touch.
-Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service.
This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
Today’s mobile users are spoiled. They demand rich, desktop quality experiences tailored to their devices and delivered at lightning fast speeds. And while these “always on” users represent a tremendous business opportunity, satisfying their high expectations requires overcoming complex mobile delivery challenges. In this e-book, we review three key mobile delivery challenges and explain how you can overcome them by optimizing for fast APIs, mobile apps, and mobile sites to increase engagement, revenue, and customer loyalty.
Download today to learn how your business can Meet Today’s Mobile Mandate.
Capitalize on a rising tide of data to grow your business and strengthen customer loyalty
The speed and efficiency of your data storage hold the keys to business growth. It’s also one of today’s biggest IT headaches. Here’s what you really need to handle growth as you acquire and retain customers.
Build a better midsized business without borders Empower your employees — through business collaboration and communications solutions like video, audio and web collaboration — to help grow revenues, improve customer loyalty, and boost productivity. Learn more in this white paper.
First, today’s digitally oriented customers expect banks to provide an ever-higher quality experience defined by speed and the flexibility to conduct business across many channels. They’ve grown accustomed to going online and transferring money between accounts, for example, and using their mobile device to make payments and check their account balance. These kinds of experiences have raised the bar in terms of customer expectations – and banks need to keep up, or risk losing customers. This is particularly true of millennial customers, as they have little regard for loyalty, which banks have traditionally relied on to build their business. Once frustrated by inconvenience, they don’t hesitate to switch banks – and thanks to the internet, this is now a fast, painless process.
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
Published By: DocuSign
Published Date: Mar 23, 2016
Customer Relationship Management (CRM) platforms have been around for more than a decade, but they are no longer just for big enterprises selling expensive technology. Now companies of all sizes and industries are enjoying the power of CRM systems to improve sales effectiveness and customer loyalty. The key to this new wave of adoption are the many valuable add-ons and integrations, like DocuSign, that can greatly augment the user experience.
This ebook explores ways to improve your CRM productivity and usability.
Customer service is the cornerstone of a great customer experience. However, in today’s digital consumer age, organizations no longer decide how customer-centric their companies are, the customers do. According to the “The Forrester Wave™: Customer Service Solutions For Enterprise, Q4 2015” report, customer service technology investments are one of the top five most focused on investments that companies made in 2015. Why? Because good customer service boosts long-term loyalty. This report identifies the 11 most significant customer service solutions with Pegasystems ranking as a leader.
Download this Forrester Wave report and get detailed findings on how well each vendor fulfills Forrester’s criteria and where they stand in relation to other vendor solutions in order to help customer service professionals select the right partner for their customer service initiatives.
Does your company foster a strong team dynamic? More than ever, effective businesses rely on employees to work internally across departments, and externally with increasingly global networks of clients.
Thousands of learners were surveyed about the impact of
language training with Rosetta Stone® business solutions.Results showed investing in employee language proficiency delivers five key benefits:
Strengthens business operations
Stimulates employee engagement
Drives company loyalty
Attracts globally-aware Millennials
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.